Complete Amazon Account & Growth Advisory Services
Imagine a trusted and data-driven advisor that's able to capture millions of data points on your products and competitors, facilitate measurement, enhance reporting, and deliver on-going monitoring.
Imagine someone able to surface patterns within the data, make sense of the patterns to draw insights, and build reports with recommendations vis-a-vis which products and keywords to run ads on, how to optimize them to boost margins, who your competitors are and their best practices, how you could rank ahead of them in search results, the optimum price points for your products, how to build conversion-enabling product detail pages, what threats you’re facing, and how to best protect your brand. That's us.
We foster human relationships to forge successful business partnerships,
and nurture these partnerships to create environments of shared success.
Advanced DataHawk Account Set-Up
Hit the ground running with an ideal account set up, and glean actionable insights from Day 1. Our team collaborates with you to set your account up by creating your Projects, adding the ASINs which are most crucial to your business success, unveiling the most relevant keywords for each of those ASINs, as well as creating projects to track your competitors - essentially everything you need from your DataHawk Advisory Professional Services account to drive better business results.
SEO Audit Reports
90% of all page views and 70% of all clicks on Amazon stem from organic search results, making SEO the single most important factor in your Amazon success. Our SEO Audit Reports like the Share of Voice Reports, Organic Ranks Reports, Product Detail Pages Reports & Listing Quality Scores become the cornerstone of your Amazon success strategy.
One of our most sought after services - Share of Voice Audit Reports. It reveals to you how a specific product from your brand compares with competing ones in terms of visibility, for a given set of keywords, for a given time frame. The report tracks the SoV vis-à-vis both organic and sponsored rankings. Once you have this report, you can adapt your strategy to rank (and stay) ahead of competition.
Here's one of the most common seller complains we hear - "I have a great product, and am selling it for lower than competing ones, yet, not generating the sales I expected to." Most likely, it has to do with their product's organic rank for search queries. We know the keywords a particular ASIN ranks for, those which it will potentially rank for, and even those it has historically ranked for. As such, we are able to audit your keywords, and let you know how your product is ranking for which keyword.
Among the parameters Amazon factors in when displaying and ranking search results, are the Listing Quality Score (LQS) & the quality of your Product Detail Pages (PDPs). The LQS measures how your listing fares against Amazon's standards. For example, they have strict rules on whether a number should be written as a digit or a word. Our audit of your PDPs tells you whether or not you are meeting Amazon's standards vis-a-vis bullet points, description, product title, images, and so on.
By taking a holistic approach and crunching the numbers on ALL advertising related metrics like Impressions, Clicks, CTR, CPC, ACoS, Conversion Rate, Ad Sales Weight, Organic Sales, Organic Sales Weight, and Post-Ads Margin, we make recommendations that help your advertising efforts make a bigger impact. We keep your ACoS in check, thereby realizing higher margins for your business. We’ll tell you which products to run ads on, and you can just sit back and watch as the sales & profitability graphs shoot through the roof. And oh, don’t forget about the flywheel we mentioned earlier - ads help boost sales which boost your product’s organic ranking, which results in higher future sales & margins!
Remember the famous words: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Well, our ACoS Audit Report reveals every metric for every ad campaign you run: Impressions, Clicks, CTR, CPC, ACoS, Conversion Rate, Ad Sales Weight, Organic Sales, Organic Sales Weight, and Post-Ads Margin - essentially, everything you need to know about your ad campaigns.
Uncover relevant keywords, thereby avoiding bidding on those you won't rank for. Also, uncover keywords for which you already rank high organically, thereby avoiding bidding on them. All of this results in a reduced ACoS for your brand, and increased profits for you.
Our Sales Reports ensure you have access to crystal clear sales data & powerful insights. When every single Amazon metric is correlated - BSR Ranks, Volumes, Sales Velocity, Sales, Profitability, LQS, Star Ratings, you begin to see the Whole, which is inevitably bigger than the sum of its Parts.
Hawk-eye view of your business: Category & Product-level Sales & Profitability; Buy-Box Win %; Organic vs Ad-Generated Sales Split; BSR & Sales Correlations. The various reports ensure you have access to all of the numbers relevant to your business.
Anyone can sell on Amazon. The question is, how savvy are you at it? Are you adapting your tactics with fluctuations in volumes, revenues & profitability? Our Sales Optimization Reports put every little metric into context, helping you see the bigger picture. We correlate your sales data - Revenues & Profitability - with other aspects of your business: Volumes, Sales Ranks, Ratings, Search Ranks, and make recommendations vis-a-vis what BSR & Sales Velocity you need to aim for.
Listing Optimization Reports
Want your products to appear at the top of the fold - among the top 5 results on Amazon? The quality of your listing plays a HUGE role in determining how your product ranks in search results. Our Listing Optimization Reports provide you with precise recommendations (right down to how many additional characters your Product Title ought to have), generating more traffic, higher conversion rates, and therefore, increased sales.
Our recommendations on which keywords you should bid on for a particular product, to boost the product's organic ranks. Envision the flywheel: Increased Visibility > Increased Traffic > Increased Sales > Improved Organic Ranks > Increased Visibility.
Price: $100/Parent ASINBuy this report
Your Product Detail Pages serve as your display shelves on Amazon. In order to drive conversions, it is imperative that they be captivating & engaging. However, on Amazon, you play by their rules. The good news - we've decoded their rules down to the T! Your PDP Optimization Report will give you the most granular optimization recommendations, like the number of additional characters a product title needs, to rank higher.