Amazon Ads Benchmark Report Q2 2022

Amazon Ads Benchmark Report Q2 2022
Executive Summary
DataHawk’s Q2 2022 Advertising Benchmark Report is supported by findings from a comprehensive analysis of anonymized data from 1,062 DataHawk user accounts from Amazon’s US marketplace.
This report aims to examine Amazon sponsored ad efficacy through advertising-related KPIs for the second quarter of 2022, which includes the week of March 28 to April 3 through June 27 to July 3. The discoveries outline critical insights into how major global factors such as the pandemic’s remnants, Amazon Prime Days’ timing, and the disrupted supply chain impact sponsored ad behavior. The goal of this report is to provide data-driven insights on how to better understand the state of advertising so that they can adjust their strategies accordingly.