Amazon Advertising Benchmark Reports

Executive Summary

DataHawk’s Q2 2022 Advertising Benchmark Report is supported by findings from a comprehensive analysis of anonymized data from 1,062 DataHawk user accounts from Amazon’s US marketplace.

This report aims to examine Amazon sponsored ad efficacy through advertising-related KPIs for the second quarter of 2022, which includes the week of March 28 to April 3 through June 27 to July 3. The discoveries outline critical insights into how major global factors such as the pandemic’s remnants, Amazon Prime Days’ timing, and the disrupted supply chain impact sponsored ad behavior. The goal of this report is to provide data-driven insights on how to better understand the state of advertising so that they can adjust their strategies accordingly.

Executive Summary

DataHawk’s 2021 Advertising Benchmark Report is supported by insights gleaned from anonymized data from 297 DataHawk user accounts from Amazon’s US marketplace. The purpose of this report is threefold.

The first part of the report establishes how to measure campaign efficacy, the elements of what constitutes a good advertising benchmark, and how Amazon brands are allocating their advertising budgets. The second section assesses weekly advertising metrics such as RoAS, ACoS, conversion rates, CPC, and CTR throughout 2021. The last portion of the report analyzes Amazon holiday advertising trends from Prime Day, Cyber 5, and December.