Use Amazon's Advanced Product Search Tools to Boost Visibility

When using your standard search engine, many people place the most emphasis on keywords. After all, keywords are where you are most likely to gain awareness. However, this undersells the usefulness of Amazon's multiple forms of advanced search.

Below, we will go through the standard definition and use it for Amazon's advanced search. We will also discuss search syntax and attributes you should be aware of for specific product categories. 

By the end of this, you will have a comprehensive idea of all search features Amazon has to offer. 

Amazon Advanced Search

1. What is Amazon Advanced Search?

What is Amazon Advanced Search

Typically, the most common answer for this question is the advanced book searching tool available on Amazon. Given the large number of books Amazon sells, it only makes sense to have a sorting method that various targets search. 

Otherwise, its advanced search method can also potentially refer to product attributes. Product attributes are factors that narrow down the search for the prospective buyer. 

Here are some examples of attributes:

  • Free shipping / Prime shipping
  • Average customer rating
  • Shirt size
  • Color
  • Condition (new/used)
  • New release
  • Climate pledge friendly
  • Brand

The attributes you see will depend on what you search. As sellers, the more product attributes you have accounted for, the higher your likelihood of getting spotted. 

We will revisit product attributes a bit later. 

The final form refers to search syntax. 

What is Amazon Advanced Search Syntax?

Search syntax refers to the specific ways you can narrow your search down on Amazon. For example, if you searched for the phrase "digital camera," you are most likely to receive listings for digital cameras. 

If you expand your search to the less popular pages (beyond page ten usually), you might find non-digital cameras. When a search engine uses the terms you place, it takes individual terms into account. 

If you want to avoid taking all cameras into account, search syntax enables you to wiggle around those requirements. Below, we will provide a full breakdown of search syntax to provide you with greater control over what you find in your searches.  

Where is Advanced Search on Amazon?

Where is Advanced Search on Amazon

Go to the advanced book search, go to the "books" product category and click on the second tab. This tab will automatically bring you to the advanced search, as seen above. 

For the product attribute section, view the left half of any search results. Check out this image for details:

Amazon Product Categories

The syntax is found on the standard search bar. You can also perform syntax by typing the following into any browser:

"site:amazon.com"

Both syntax options share similar (although slightly different) lists. In our case, I recommend you stick with the Amazon search bar. 

How To Do an Advanced Search on Amazon (When Searching for Books)

When using the Amazon Advanced Book Search tool, start by familiarizing yourself with its elements. The page allows you to break down your search into the following areas:

  • Keywords
  • Author
  • Title
  • ISBN(s)
  • Publisher
  • Subject/Genre
  • Condition (new/used)
  • Format (hardcover, softcover, kindle, etc.)
  • Age of reader
  • Language
  • Publish date 
  • How do you want to sort results 

We will break down each section below. If you want to instead learn more about strategies to maximize your profit margins on Amazon, check out our other article.

Keywords

Similar to your standard Amazon search, the "keywords" section refers to specific keywords you are most likely to associate with the book. Typically, you'll find keywords, title, and author have a high potential for crossover. 

You can also put in the genre, but most of those are already taken by other advanced search features. 

You may try to describe specific book events in this case. If you sell books, these keywords are helpful if people are searching for particular circumstances. 

For example, you can combine genres (i.e., gay, history, etc.) or search for autobiographies using this tool. It's beneficial if you are trying to sell autobiographies. 

Author

The author section is pretty self-explanatory. It enables you to search for preferred books by the writer of those books. 

This section can be handy for customers who want to access all of their preferred writer's favorite books. If they're going to search for a biography written about an author, they place its name in the keywords section. 

 Recall that autobiographies are written about the author and by the author. So, in that case, your author and keywords can match if you are searching for a self-titled autobiography. 

Establishing the correct author if you sell books is pretty essential. Linking to the right author page gives your product listing a more significant boost.

Amazon Advanced Book Search Tool

Book Title

Much like the author section of advanced search, the title section is also pretty self-explanatory. Using this section, you can search for the specific title (or portion of a title).

The title is interchangeable with keywords in many cases, but keywords are for exploring a book by its events. Titles, on the other hand, mean that the searcher already has some awareness of the book. 

These days, basing your book titles around popular search terms isn't too far from the reality of things. However, you'll want to avoid optimizing your book as much as possible, as that is an entirely different writing style. 

If you are a lesser-known author, you can use the title section of your product listing to describe the general theme of your book. Atomic Habits, a popular self-help book, is one such example of this in action:

Amazon Advanced Search Book Title

Technically, the more extended title is a subtitle of the book. However, this book likely would not have sold as effectively without describing what the book is about. 

Publisher 

It isn't often we recognize books by the publisher. However, there are some well-known publishers with robust catalogs of authors on their list. 

Penguin Random House is one of the more recognizable ones. This company publishes some great authors like Tom Clancy, Dr. Anne Lembke, and Emily Oster.  

If you work with a well-known publisher, filling in this information can be handy. 

Subject / Genre

The genre of the book is the overall writing theme that you insert in the product details. For example, Lord of the Rings is a series in the fantasy genre. 

Because Amazon used to be a bookstore, having this is a substitute for a product category. Different subjects include the following:

  • Children's books
  • Literature & fiction
  • Religion & spirituality (Christian books & bibles)
  • Cookbooks
  • Comics & graphic novels 
  • Bargain books
  • Reference
  • Health, fitness, & dieting 
  • Politics & social science
  • Education & teaching
  • Self-help
  • Arts & photography
  • Science & math
  • Humor & entertainment
  • Business & money (investing)
  • Medical
  • Teen & young adult
  • History
  • Science fiction & fantasy 
  • Crafts, hobbies, & home
  • Biographies & memoirs
  • Mystery, thriller, & suspense 
  • Law
  • Gay & lesbian 
  • Parenting & relationships 
  • Travel
  • Sports & outdoors 

 Amazon has a large number of product categories. But putting yourself into the right one, you have a higher chance to hit your target audience. 

There are also many subgenres you can hit. For example, "Final Season" is the number one seller in a lesser-known genre: Children's Disease Books.

 There are subgenres among subgenres in Amazon. By finding a less competitive option, young authors can increase their product discoverability. 

Amazon Product Search Subject Genre

Condition

There are four general conditions to be aware of:

  • New - the condition selected for all new releases with no signs of wear and tear
  • Used - a condition specified for books handled by resellers
  • Collectible - a state indicating the book is of like-new quality but is an older book. 
  • All -means the buyer doesn't have a preference over what condition the book is in.

Authors and some book resellers work in the new category. The new category is full of the latest releases and is typically the most competitive. 

This is because selling books on Amazon is one of the most profitable niches to be a part of if you can do it right. This is especially true when you consider ebooks, which basically have almost no overhead. 

Those in the used category typically buy extensive collections of books for reselling. It is expected that books in the used category will be far cheaper, so there is less profit potential and more challenge.

However, particularly tech-savvy people can resell extensive collections of books by single units. Check out your local bookstores (not the new ones) in town to get an idea of what to expect. 

Selling collectible and rare books on Amazon isn't the best idea. You'll find that Amazon sends most people who apply for this type of practice to AbeBooks, an Amazon company. 

Sell rare books on Amazon AbeBooks

Format

Amazon product search Format

The format dictates the media choice of the book you are selling. There are many format types, but most of them are out of date. 

Here are some of the most common:

  • Hardcover - A more expensive form of the book with a hardcover appeals to those who are looking for a premium book experience.
  • Paperback - A less expensive book form with a softer cover appeals to those who would prefer to save money when buying books.
  • Kindle Edition - A format most suited to reading on Amazon Kindle devices
  • Audible Audio Edition - A format suited for listening with narration

You might also see the advanced search include these less common formats:

  • HTML - A downloadable HTML file enables viewers to read your book in a web browser. This is a less popular format because there are few ways to save your position.
  • PDF - This format enables readers to read your book on any device that supports Adobe Acrobat or most web browsers. PDF files also are challenging to save your position on. 
  • Audio CD - A (mostly) outdated and unpopular file format available only in limited niches. Unless your book targets an older audience, audio CDs are best avoided.
  • Board Book - A popular format for very young children.
  • Audio Cassette - Most likely found in the collectible category, audio cassettes have been out of the rotation for years.
  • Calendar - This format is only used if people are looking for calendars.
  • School Binding - A firmer form of binding meant to hold select covers together. This format increases the longevity of a book and is primarily suitable for schools.
  • MP3 CD - It falls under the same classification as the Audio CD category. However, the internal file formats are in MP3. 
  • Audiobooks - provides a downloadable audio file (MP3, WAV, etc.) for people who do not prefer listening to books on Audible.
  • Printed Books - It includes all books on a print that don't fall under hardcover or softcover (i.e., pamphlets, comics, textbook bindings) 

New sellers typically limit themselves to the most common of these. However, if you are a used seller, it is essential to familiarize yourself with the correct formats. 

You might find specific collectors able to find your book with greater ease if you use the correct category. 

Reader Age

Selecting the right reader age in the advanced search function enables finders to locate your book with greater ease. Below are the different categories and what you can keep in mind when selecting them:

  • Baby to Two Years: Intended for the youngest audiences. Most likely associated with board books and sensory books to help littlest ones learn basic sounds and feelings.
  • Three to Five Years: It still contains many board books but has slightly more advanced formats that include topics that may teach kids how to behave appropriately. Age five is when most kids begin kindergarten. So many in this category are just learning how to read by themselves. 
  • Six to Eight Years: From ages six to eight, children understand reading, often reading their first books alone. You'll still find many common themes that try and teach kids good behaviors.
  • Nine to Twelve: Kids learn more complex stories and formats with a greater understanding of more profound morals. While this category isn't considered young adult literature, you'll find this is the age where kids start to appreciate a good story. 

You'll find that not selecting a category in this opens up the possibilities to include adult literature. So choosing the reader age is only suitable for those who write or sell children's literature. 

Given that this tool is handy for parents trying to find the right books for their kids, you'll find that this is pretty useful. 

Language

The Advanced Search Tool for books only currently supports four languages:

  • English
  • French
  • German
  • Spanish

If your book manages to fit one of the four categories, it would be handy to remind readers of that. 

Hiring a translator to take advantage of these languages might be handy. However, you'll have to test the market to determine if creating physical copies is worth it. 

You can test the waters by releasing the eBook and checking out the sales. You can consider a physical release if your book is popular with those from any above (or unmentioned) languages. 

Publishing Date

The publishing date is the official date the book was released in general. This category isn't specific to Amazon release dates. Instead, it deals with the original release. 

For those selling used books, knowing the publishing date is vital. This information is essential if someone is trying to remember a time-specific book. 

This category is critical when working pre-1970, as ISBNs were not around at that time. I'll revisit that topic a bit later. 

 For now, know that the publishing date enables you to search under three forms:

  • Before the date
  • After the date
  • During the date

Those seeking books made before a date are likely looking for older used books. You might find people looking to revisit their childhood by getting a copy of "The Great Gatsby." 

Recall that collectible books aren't typically suitable for Amazon. Instead, you are likely going to find people looking for old, inexpensive books. 

People looking for books after a date might be trying to narrow things down by newer books. Maybe they want to avoid everything before the year 2000. 

In this case, you will find a mix of people looking for cheap to new books. 

The "during" period is most likely to narrow things down, as people in this category know the month or year of their preferred book. If you don't have the correct year selected, you might miss out on a sale if you sell used books. 

So, if you do sell used books or resell books, be sure you double-check your release date. Getting this wrong will cause you to lose potential sales. 

There is a "sweet spot" when a book becomes scarce where you can increase the price. With price monitoring alerts from DataHawk, you can have us help you keep an eye on it. 

 

Amazon Product Category Books Publishing date

Sorting Results

Sorting results takes all the data mentioned above and sorts it by other factors. Below is a list of sorting possibilities you can use. 

  • Featured - Make's Amazon's preferred products on the top of the list. Typically, this means you see items sorted by sales rank, seller quality, and sponsored products.
  • Bestselling - Sorts your list by the total number of sales over time.
  • Price - low to high
  • Price - high to low
  • Average customer reviews
  • Publication date (new to old)

You'll find that being at the top of any of these lists is crucial when remaining relevant. However, these lists shift depending on what the user searches for. 

For example, if they look for the cheapest books of any author, they will plug in the author and sort by price in descending order (low to high). 

The point is that you should work to be on the top of one of these lists. However, being on the ascending price list is the least appealing option, and Amazon will downgrade your listing if it is too far above other options. 

2. The Advanced Search Tool - What You Should Know About ISBNs

Amazon Advanced Search Tools

If you were paying attention, you might notice that we missed a massive area of the advanced search tool: ISBNs. ISBNs are incredibly important when creating your listing, regardless of what kind of books you sell.

What is an ISBN, and Why is it Important on Amazon?

The ISBN, or International Standard Book Number, is an international standard for identifying books. Think of them like UPCs or ASINs, as these are how people remember your book on Amazon.  

Because books must use these codes, ASINs (Amazon Standard Identification Numbers) do not apply to books. Even if your book is sold in a collection, you won't see them come in an ISBN.

Here are the ISBN options of the "Darkest Minds" four book box set, for example:

ISBN Amazon Advanced Search

ISBNs were popularized after the 1970s as an easy way to track books. The ISBN organization performed the latest update in 2005, where booksellers went to 13 digits to account for both book and non-book products (audiobooks).

However, ISBN user manual updates have taken place this year. 

In some cases, many books share the same ISBNs. However, there are no books made before 1970 that come with this system. 

In What Cases Do I Need an ISBN?

An ISBN is needed in one of two situations:

  • To identify a newly created and published book. 
  • To look up information on a book. 

In some cases, people will go to the public library and look up a local book to find for sale on Amazon. For towns that lack bookstores (many of them), locals choose between driving to the nearest store or shopping online. 

An ISBN also contains a plethora of helpful information. Chances are, an ISBN will enable Amazon to fill in most of the product listing details for you after you put in a pre-existing ISBN.

In this case, it is no different from wholesale or retail arbitrage. Working with other people's goods takes some of the efforts of in filling in product details. 

However, authors of a book will need to acquire an ISBN. 

Acquiring an ISBN as a New Author on Amazon

As a new author using Amazon to sell your books, you've got three options:

  • Contact your local ISBN agency
  • Get a third-party agency to publish your book
  • Use Kindle Direct Publishing

Because this article is about advanced search methods, just keep this in mind: 

Young authors nervous about the publishing process can earn 70% of revenue loyalties by self-publishing on Amazon. However, you will need to pay for advertising to get your book off the ground. 

Appropriate target keywords typically focus on genre and topics. You'll want to utilize the Amazon PPC tool to get a good idea. 

You can also use DataHawk's Amazon SEO Optimization tools for finding the right organic keywords once your book starts taking traction. Finding the right and narrow niche will be essential to take full advantage of the advanced search tool and "number one seller" potential.

Yes. Even authors have to worry about optimizing their listings to remain competitive on Amazon. No business is exempt from this practice. 

What if I Have a Book Without an ISBN?

If you have a book without an ISBN, ask yourself a few questions:

  • When was the book published?
  • How was the book published? 
  • Where did you find it?

These three questions should narrow things down for a couple of reasons.

Recall our earlier statement that the ISBN system was not in action until the 1970s. ISBN did not go back and apply number sets to all of the classic books. That would be a massive waste of time.

Classic literature through the ages (that receive updates to this day) are exceptions to the rule. 

If a tiny group published the book (or self-published locally), it might not have an ISBN. Sometimes, individuals don't feel the need to apply for one. 

The lack of ISBN happens when authors don't particularly care for notoriety or making money. They might be content with handling the whole process themselves. In this case, the book is likely worthless. 

Depending on where you found or bought it, you could ask the original owner. The more information you can gather on these books, the better off you'll be when selling them in any online marketplace. 

Part Two - Product Attributes and Advanced Search Strategy

Product Attributes and Advanced Search Strategy

The second half of this article deals heavily with an important topic: product attributes. Under the advanced search tool for books, you'll notice that they match many habits from product attributes. 

Looking at it now, you'll see a lot of similarities: 

If you consider your product attributes a form of advanced search, you get the idea. Ignoring these leads to a potential lost sale.  You can also learn about using backend keywords in your product listing optimization strategy in our other article.

To get an idea of how to take advantage of this, we will take a closer look at one of the better entry-level product categories: baby toys. 

Toys & Games: Looking at Advanced Search Features

Toys & Games: Advanced Search Features

You'll notice this breakdown as we scroll down the navigation bar under the toys & games category. 

  • Brands & Characters
  • Price
  • Department (for more detail)
  • Interest

Here's how each section is important:

Brands & Characters

If you are a baby toys wholesaler, you'll pay attention to the brands. However, Amazon sellers who want to establish individual brands are more likely to pay attention to characters. 

If you can sell a toy with a character on it, your kids will recognize it. If you have a kid and know about the famous show Paw Patrol, you know what we are talking about. 

When you walk through a supermarket next, pay attention to how the kid's snacks are located on the lower shelves. These shelves are strategically within arm's reach, meant to help a kid reach the items more accessible. 

While Amazon doesn't have "shelves," they do have character placement. It is an excellent way to increase the cost of everyday goods. 

As a young, this can be a long-term goal. Once you get well-known characters on your toys, you'll have great earnings potential. 

Price

The sweet spot for pricing of Amazon products is typically anywhere from $15 to $40. However, there are many pricing strategies you can use.

Your goal as a seller initially is to make it easy on yourself. Because you are small, you can't expect to be a price of a quality leader (unless you have the investment to do otherwise). 

Smaller sellers need to focus on providing middle-ground products. It would be best if you had a solid focus on middle-ground quality, which is why your pricing can't be too cheap.  

Please pay attention to the level of competition and how much they price those products. If you see an opportunity in an underserved niche, take it. 

Department

Amazon Product Search Department

The department refers to your product category. The deeper you can go in this area, the better.

Take the example above. 

You'll notice that the department goes down four levels:

  • Toys & Games
  • Sports & Outdoor Play Toys
  • Swimming Pool & Outdoor Water Toys
  • Squirt Guns

It is much harder to rank for more generic terms because they are far more competitive. This strategy applies to any product category. 

You'll also want to narrow things down to other areas. Placing a tiger on your squirt gun qualifies it for animals. 

Maybe your squirt gun is easy enough for a two-year-old to press the trigger. Regardless, you'll want to do everything you can to narrow down the search. 

Pay close attention to how deep your product category can go. 

Interest

Amazon Advanced Search Interest

Taking that suggestion and running with it, here is a list of animal-themed squirt guns. From the list above, you can see that there is a market for it. However, there are still 600 results. If we narrow it down to younger audiences, we can see that number cut by a third: 

Amazon Product Search by Interest

If we only choose those with high customer reviews, that list drops down to eight:

Amazon Product Search by Interest

You might think that this seems painfully obvious, but new Amazon sellers always make the mistake of overcomplicating things. While we can't say much about the sales in this category, the point stands:

More product details = more sales

This strategy applies to all niches, product categories, and sales strategies. Your job as a seller is to give people infinite reasons to buy your product. 

The product attributes bar on the left is Amazon's overall answer to the "Advanced Book Search" function. 

Below, we will provide you other departments where product attributes are essential:

3. Product Attributes Table 

Amazon Advanced Search Product Categories

4. Part three - The Last Piece of Advanced Search - Understanding Syntax

Amazon's search engine is an unbelievably complicated tool. Finding specific items can be somewhat complicated if you have very few needs. 

But most buyers don't know about the advanced search engine features.

How Does Knowing About Search Syntax Help Me as an Amazon Seller?

 Syntax enables you to take advantage of Amazon's search bar in the following ways:

  • It allows you to be sure your product isn't ranking for unwanted and adjacent terms.
  • Allows you to check if your competitors are ranking for desired terms and variants.
  • It enables you to add emphasis to certain words to see if you rank better for keyword variants.

These statements might all seem a bit advanced at first, but we'll break down exactly what all of this means in the following sections. 

We will start with basic searches:

How Basic Searches are Inadequate for Providing Information to Sellers 

Your basic Amazon search is something that anyone can do. It means typing in "beach sandals" and finding a pair of sand-resistant sandals with a palm tree on them. However, you'll find that searching for the most basic terms yields too many results. For example, the long-term keyword "beach sandals for women waterproof" produces 1,000 results:

Amazon Advanced Search using syntax

Fighting over the top positions when there are one thousand results is dreadful. Even with some more complicated searches, you'll find there isn't a lot to go on. Short keywords are basically worthless unless you are in an incredibly competitive position. These positions are typically left to large companies like Amazon, Samsung, or Crocs.

You might think you can just add another keyword, but that doesn't always lead in the right direction. Check out what happens when you add "arch support." Adding another three thousand results tells us that this target isn't helpful. While you can see how other sandal companies hit the top of this rank, a basic search can be a waste of time. 

Amazon Advanced Search syntax

Using tools (like DataHawk's Amazon SEO Optimization tool) is one way you can supplement this shortcoming. You can also narrow things down with search syntax.

5. Different Search Syntax Tools You Can Use To Narrow Your Amazon Search 

Tool 1: Grouping

Our first focus tool is grouping; it involves using multiple terms separated by "OR" or "AND" alongside parentheses. 

For example, here's what one might look like: 

(arch support AND waterproof) AND beach sandals

This combination tells the search system you want to find beach sandals with arch support and waterproof features. Basic search doesn't guarantee you'll receive both on a single listing.

The "OR" operator, which is a replacement for "AND," chooses results with either option. However, you won't receive results that have both on a single listing. 

This term is known as a boolean operator, which enables you to create advanced searches. These searches provide you more information. 

 These grouping operations can enable you to find listings with specific search terms. That way, you can determine your competitors that share keywords you don't want to pay for in a PPC campaign. 

You might also see "AND" written like this:

&&

The boolean operator "OR" is written like this:

||

Tool 2: Wildcard Searching

Wildcard enables you to place an asterisk or question mark in the middle or end of a word to account for multiple keyword forms. 

For example, if you wanted to search for the plural form of a target keyword, you could do so. You would type your search term in like this:

hat*

The "*" will pull up results for both hat, hats, and any other keyword variant after it. You can also choose to insert this in the middle of a word to gain different forms. 

*at

Choosing this can bring up sat, fat, cat, and all other simple English language examples. 

In most cases, you'll find this tool most helpful in finding plural variants of keywords. It can be handy to have that information in mind if you want to see how you rank when including both. 

Tool 3: Proximity Searching

Proximity searching enables you to find search results where two pieces of text are nearby each other. For example, if you wanted to see if the words electric and grill were within three words of each other, you would type this:

"electric grill"~5

Knowing this information can enable you to find how title variants might impact a search ranking. If you choose to bring your title closer to what top results provide, you can check out variants by changing the number. 

Tool 4: Fuzzy Searching

Fuzzy searching is a form of search that grabs other adjacent terms. The tilde key (~) is a sign to the search engine that you are willing to find a series of adjacent words. 

For example, these results might pull up 'car,' 'far,' 'par,' and other similar words:

car~ 

Fuzzy searching can inform you about nearby search terms that resemble your word. It can be a handy tool for finding keyword variants that aren't immediately on your mind. 

Some people might suggest this as an opportunity to rank for misspelled words. However, Amazon automatically corrects these words to what is nearby. Do not use this tool for that purpose.

Tool 5: Term Boosting

Term boosting refers to giving weight to one specific word in a search term over another. Term boosting is essential when you want to see if repetition of a search term helps in your search ranking. 

For example, if we care more about grills than the word "electric" in our search results, we can use the following search command:

electric grill^6

You can also choose to emphasize specific phrases, but you will need to use quotation marks to focus on those phrases:

cordless "electric grill"^3

The number informs Amazon's search engine how hard you would like to emphasize the word or phrase. Try not to get too hung up on it, as you will likely play with the number and move it up and down to see different results. 

Tool 6: Removal of Special Characters

Removing special characters is sometimes necessary. The current list of special characters part of this syntax can be found below:

  • +
  • -
  • &&
  • ||
  • !
  • ( )
  • { }
  • [ ]
  • ^
  • "
  • ~
  • &
  • Z
  • :
  • /

All of the special characters above have the potential of fooling Amazon into requesting it to do particular actions, as these symbols are boolean operators. However, searching for special characters has the benefit of finding character-based ranking data. 

A backslash (\) informs Amazon to remove the emphasis on particular characters. Instead, the backslash tells Amazon to put them as part of the search.

Tool 7: Matching

The + symbol is another boolean operator informing Amazon of a search term that must appear in the document. It tells Amazon that the form must be exact, so the word appears in quotation marks:

+"electric grill."

This command is excellent in situations where you are looking for exact matches. The "+" command tells you of cases where variants are excluded, which can be handy for PPC when targetting negative keywords. 

By placing a second phrase with quotation marks in it, you can also include search phrases that are allowed to appear in the list:

+"electric grill" "smokeless grill."

In this case, you can see the search results when someone tries to rank for multiple keywords. You'll find that some situations end up swapping the top option, as smokeless grills are electric grills are often interchangeable terms.

 Of course, you'll sometimes want the opposite results.

Tool 8: Exclusion

The "NOT" command as a boolean operator informs the search engine of excluding particular phrases. For exampling, wanting to find electric grills while excluding smokeless grills would be the following command:

"electric grill" NOT "smokeless grill."

This information can be helpful in situations where you need to search for a single keyword. Excluding secondary keywords allows you to avoid variants and gain essential data on how you work with pure search intent. 

Finding information on a single term is incredibly helpful. However, it doesn't tell you anything about how many people are searching. 

You can also choose to replace the "NOT" command with an exclamation point. Check out this example below:

"electric grill" ! "smokeless grill."

Choosing to put an exclamation point at the beginning of your search results will yield nothing.

You can also use the minus symbol:

"electric grill" -"smokeless grill"  

6. The Weakness of Only Using Syntax-Based Searches and Advanced Searches

Now that we've talked about the usefulness of a syntax-based search and advanced searching, it's essential to address the system's weaknesses. 

First, Amazon shoppers don't use syntax-based searching. So while you can narrow down your search to particular keywords, it can give you unrealistic expectations of what search engines can do if you use it to think like a customer. 

While customers are more likely to use the book searching tool, they still don't use it excessively. Typically, most customers stick to the basic search bar, adding more detail to the bar until something good pops up. 

Second, neither the advanced search system nor syntax system provides you any data behind the search volume. You'll need to supplement this data with a third-party source (DataHawk offers search volume information). 

Amazon's Seller Central advertising system is a great place to start. However, switching between multiple screens with syntax commands running through your head can cause burnout pretty quickly. 

When working with any critical data set, be sure to organize things competently with a spreadsheet. Also, take breaks regularly to avoid burnout. 

The last issue to be aware of is that this system can take a bit of getting used to—specifically, the syntax-based search system. 

It's easy to mess up when you are working with particular commands. Always be careful when using Amazon's system for searching. 

7. Final Thoughts

The usage of advanced search systems can mean many different things. Here's a quick breakdown of the three sections we just went through:

The Advanced Book Searching Tool contains numerous important details regarding bookselling. It reminds us of precisely what we need to put down when making book sales. Also, remember that ISBNs are your ASINs. You can't list books without them!

 The second area we went through was the product attributes section on the left. These attributes can change heavily depending on what your niche is. Selling technology is totally different from selling baby products. Always remember to go incredibly deep when it comes to product categories and attributes.

The last area went over syntax-based search. Any search engine uses some form of syntax, and many of those we listed will work on Google as well. Syntax searching enables you to gain powerful insights when appropriately used, but use this post as a guide to avoid confusion. 

To ensure you give yourself the most excellent chance for top ranking, utilize all the tips here for the most narrow target. Whether you are a bookseller or not, there's something here for everyone. 

You can also use Datahawk's Keyword Ranking Tracker to see how those search terms apply to volume. We hope this helps you out! Thanks for reading!

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