Amazon Best Seller Analysis: Energy Drinks

energy drinks

Thanks to DataHawk’s proprietary Amazon analytics tools, we’ve analyzed all the brands & products that entered the Top 100 list of this particular category on Amazon in terms of their Sales Rank on Amazon or BSR Amazon and spent the maximum time in it since the 1st of January 2020.

Amazon Best Seller Analysis: Energy Drinks

1- Top 4 Brands in the Energy Drinks Category 

Amazon Best Seller Analysis: Energy Drinks

1- Monster Energy: With 39 best selling product, this brand is dominating the energy drinks category on Amazon U.S. Monster Energy has been present on Amazon for a total of 4427 days among the Top 100 when the average for all the other brands put together is 947. Its Top performing product is Monster Energy Zero Sugar, Low-Calorie Energy Drink, 16 Ounce (Pack of 24), present for a total of 327 days in the best sellers and priced at $33.98 on average. Monster Energy has held a strong position in the energy drinks industry ever since its creation in 2002. In fact, it has the second-highest share after Redbull, 35% of the energy drink market. This brand produces 34 different energy drinks and is very famous amongst athletes and extreme sports advocates, which explains its popularity in the Amazon marketplace.

2- Zipfizz: Second on the list of the Top 4 brands in the Energy Drinks category is Zipfizz. The latter is dominating the presence rate charts with 22 products capturing the shelf for a total of 3361 days, and an ASP of $24. Its top-performing product is a Healthy Energy Drink Mix, with a Fruit Punch flavor, priced at $23 and present for 96.2% of the year on Amazon. With over 4100 reviews on Amazon U.S, the majority of customers positively state that this brand’s drinks are very tasty and boost energy.

3- Mio: Placing 3rd on the list, with 24 products and over 3356 for its best selling product on Amazon U.S is Mio. The brand has been present on Amazon for a total of 3356 days, with a presence rate of 100%. This brand has an average selling price of $9, and its top-performing item is Sports Arctic Grape Liquid Water Enhancer. The competitive prices this brand sets for its energy drinks are undoubtedly one of the main factors it is ranking this high on the list. 

4- Celsius: With an average selling price of $24, and 33 best selling products, and a total presence of 3064 days in the best sellers, Celsius made it on the Top 4 best brands in the energy drinks category in Amazon U.S. We can certainly consider this brand as one of Zipfizz's strongest competitors in this category. Celsius's winner product on Amazon U.S. is Berry On-the-Go Powder Stick Packs, Zero Sugar (14 Sticks per Pack), priced at $15.98. 

2- Top 5 Products in the Energy Drinks Category

It is important to note that 3 of the 5 best selling products in the Energy Drinks category on Amazon U.S are from the same brand Zipfizz. Here is the list:

Amazon Best Seller Analysis: Energy Drinks

1- Mio’s Sports Arctic Grape Liquid Water Enhancer

  •  Price: $3.7
  • Reviews: 2,984
  • Star Rating: 4.6 out of 5 stars
  • Best Rank: 18; Worst Rank: 61
  • Presence Rate: 94.5%

2- Zipfizz’s Healthy Energy Drink Mix, Hydration with B12 and Multi-Vitamins, Fruit Punch

  • Price: $23.1
  • Reviews: 3,950
  • Star Rating: 4.8 out of 5 stars
  • Best Rank: 4; Worst Rank: 35
  • Presence Rate: 96.2%

3- Celsius's Berry On-the-Go Powder Stick Packs, Zero Sugar

  • Price: $16
  • Reviews: 6,662
  • Star Rating: 4.6 out of 5 stars
  • Best Rank: 3; Worst Rank: 65
  • Presence Rate: 94.5 %

4- Zipfizz’s Healthy Energy Drink Mix, Variety Pack

  • Price: $20
  • Reviews: 951
  • Star Rating: 4.8 out of 5 stars
  • Best Rank: 18; Worst Rank: 71
  • Presence Rate: 91%

5- Zipfizz’s Healthy Energy Drink Mix, Pink Grapefruit

  • Price: $5
  • Reviews: 11,556
  • Star Rating: 4.7 out of 5 stars
  • Best Rank: 11; Worst Rank: 96
  • Presence Rate: 93.7%

3- Top 4 Rising Stars Products in the Energy Drinks Category 

Let’s now have a look at Rising Stars -products that most recently cracked the top 100 in the Energy Drinks category on Amazon U.S.

1- CELSIUS Fitness Drink 9-Flavor Variety Pack

Amazon Best Seller Analysis: Energy Drinks

Our first rising star product is a 9 flavored variety pack fitness drink with zero sugar from the brand Celsius. First seen on Amazon on December 3rd, this product managed to generate over 529 global reviews and a 4.6 out of 5-star ratings, thanks to its varied flavors offered in one pack, and its very rich ingredients, that attract most shoppers searching for pre-workout drinks, and energy to get through the day. these ingredients include calcium, ginger, B vitamins, green tea, vitamin C, and more. This product is priced at $30, which is the highest selling price compared to the other Top 3 rising star products on the list.

2- Reign Total Body Fuel Lemon HDZ, Fitness & Performance Drink

Amazon Best Seller Analysis: Energy Drinks

Priced at $19, and placing second is our Reign Total Body Fuel Lemon HDZ, Fitness & Performance Drink. Its first appearance on the Top 100 was on December 2, where it spent a total of one day in the best sellers. This energy drink gathered over 12,292 reviews, and a 4.7 out of 5-star rating.

3- Rockstar XDurance Super Sours Green Apple Energy Drink, 0 sugar 0 calories, and Electrolytes

Amazon Best Seller Analysis: Energy Drinks

Our following rising star product is Rockstar's XDurance Super Sours Green Apple Energy Drink. It first appeared on December 1st, spent one day in the best sellers, and has an average selling price of $29. This item is famous amongst Amazon shoppers and energy drinks lovers not only because of the interesting deal it provides (16 oz cans for merely $29) but also because it contains natural flavors, has zero calories and sugar has no added artificial colors and is gluten free. Rockstar's energy drink earned itself a 4.7 out of 5-star rating and nearly 8601 global reviews.

4- Reign Total Body Fuel, Razzle Berry, Fitness & Performance Drink

Amazon Best Seller Analysis: Energy Drinks

The 4th best performing product this time is again the same fitness performance drink from Reign Total Body Fuel but comes with a different flavor. It first appeared on December 1st, spent one day in the best sellers, and earned itself a well-deserved 4.7 out of 5-star ratings, and over 11,638 customer reviews. 

In our study, we looked at the most expensive products, the cheapest ones, the products with the highest ratings, and the ones that have received fewer reviews but still made it to the top 30.

"Click here to download the full study for free!"

Using the DataHawk app and Amazon market research tool, we will analyze and went in-depth to understand why these products are above the fold.

Let us know in the comments how you feel about this episode, and see you soon for more ;)

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