The analysis creates a leaderboard of brands with products that spent the most time in the Best Sellers list for the given time period through a KPI we call the Presence Rate; the higher it is, the better.
The impact of the coronavirus pandemic on the Hand Sanitizer market has made and is still making remarkable progress. Panic-buying amidst surging covid-19 cases globally and the reinforced importance of daily cleaning practices and hand sanitizing among consumers have significantly increased the demand for hand hygiene products, which is leading to an accelerated market expansion.
In fact, the global hand sanitizer market size valued at $2.7 billion in 2019 and is estimated to expand at a compound annual growth rate of 22.6% from 2020 to 2027.
Thanks to DataHawk’s Amazon Sales Rank Chart, we’ve analyzed all the brands & products that entered the Top 100 list of this particular category on Amazon in terms of their amazon Sales Rank or Amazon Best Sellers Rank and spent the maximum time in it since the 1st of January 2020.
1- Top 4 Brands in the Hand Sanitizer Category
This brand is the leader of the category. With 93 best selling products, Purell has been present on Amazon for a total of 5,007 days among the Top 100, when the average for all the other brands put together is 688. Its Top performing product is Purell Advanced Hygienic Hand Rub Pump Bottle, present for 95.4% of the year on Amazon and priced at $10.95 on average. Purell’s constant growth and success on Amazon shows that customers are still respecting the critical safety measures set by the government, which shows that the growing demand for hand sanitizers is the result of the COVID-19 pandemic effect.
Second on the list of the Top 4 brands in the Hand sanitizers category is Deb. The latter is dominating the presence rate charts with 44 products capturing the shelf for a total of 3237 days, and an ASP of $49. Deb’s brand share in this category on Amazon U.S. is almost 11%. Its top-performing product is a CLR1L Clear Foam Wash, priced at $14,8 and present for 90.7% of the year on Amazon.
Chemiphase places 3rd with 11 best selling products and 1671 total days in the best sellers. It has an average selling price of $23, and its best selling product is Solo - Alcohol Hand Sanitiser Gel. The majority of customers on Amazon U.S. positively state that this product is a great value for money, as it’s a 5 Liter hand sanitiser for merely $14.90, which keeps on its increasing demand. It has been in the best sellers for 349 days and has a presence rate of 93.2%.
4- Lakeland Cosmetics:
With an ASP of $28 and merely 3.7% of brand share, Lakeland Cosmetics made it to the top 4 brands list in the Amazon U.S. for the hand sanitizers category. This brand has 19 best selling products with a total of 1105 days in the best sellers and a 15.9% presence rate by product. Lakeland Cosmetics’ winner product on Amazon at the moment is Hand Sanitiser Gel pocket tube, it comes with 6 small handy size 50ml tubes at a valuable price.
2- Top 5 Products in the Hand Sanitizer Category
2 of the 5 best selling products are from the same. Here’s the list:
- Price: $11
- Ratings: 579
- Star Rating: 4.7 out of 5 stars
- Best Rank: 1; Worst Rank: 95
- Presence Rate: 95.4%
- Price: $15
- Reviews: 116
- Star Rating: 4.4 out of 5 stars
- Best Rank: 1; Worst Rank: 100
- Presence Rate: 93.2%
- Price: $15
- Reviews: 45
- Star Rating: 4.1 out of 5 stars
- Best Rank: 3; Worst Rank: 100
- Presence Rate: 90.2%
- Price: $6
- Reviews: 75
- Star Rating: 4.6 out of 5 stars
- Best Rank: 4; Worst Rank: 100
- Presence Rate: 89.9%
- Price: $28
- Reviews: 141
- Star Rating: 4.6 out of 5 stars
- Best Rank: 2; Worst Rank: 99
- Presence Rate: 89.6%
3- Top 4 Rising Stars Products in the Hand Sanitizer Category
Let’s now have a look at Rising Stars -products that most recently cracked the top 100 in the Hand Sanitizer category on Amazon U.S. It is interesting to note that 2 of the 4 Rising Stars products in this particular category are from the same brand: Lakeland Cosmetics.
Our first rising star item is TvTech’s Hand Sanitising Gel Sachets. First seen on Amazon on November 20, this product spent a total of 1 day in the best sellers. Priced at $16, Tvtech’s packs of 2ml/50 gel sachets are ideal for single use to sanitise hands and can be easily stored in a pocket or handbag, which makes them the perfect deal amongst shoppers in this category, that are constantly on the search of practicality.
Second on the list of the best performing new products in the hand sanitizers category of Amazon U.S. is Purell's Hygenic hand sanitizing foam. First seen on November 19, and having spent 2 days in the best sellers, this product is seen by costumers as fast and efficient, as it contains natural ingredients that not only protect skin from bacterias but also moisturize it.
Placing 3rd on the top 4 rising star products list is Lakeland Cosmetics’ 70% alcohol hand sanitizer gel. Although the product is not yet reviewed or star rated on Amazon U.S., it still managed to rise in its category, as the brand itself is pretty famous amongst shoppers, for its quality and affordable prices. First seen on Amazon on November 18, the product has spent one day in the best sellers and its ASP is $30.
The 4th best performing product is again from Lakeland Cosmetics. It has appeared right after the previously mentioned 70% hand sanitizer gel and has managed to spend a total of three days in a row in the best sellers with an average selling price of $30.
In our study, we looked at the most expensive products, the cheapest ones, the products with the highest ratings, and the ones that have received fewer reviews but still made it to the top 30.
Boost your Amazon ranking with DataHawk and let us know in the comments how you feel about this episode;)
All things BSR- Here is a quick analysis done by the DataHawk Research...