Amazon Best Seller Analysis: Sports Nutrition

Amazon Best Seller Analysis: Sports Nutrition

The analysis creates a leaderboard of brands with products that spent the most time in the Best Sellers list for the given time period through a KPI we call the Presence Rate; the higher it is, the better.

The global sports nutrition market size was valued at USD 15.6 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 8.9% from 2020 to 2027. An increase in demand for various types of protein bars, dietary supplements, and energy drinks among athletes and bodybuilders is one of the major factors driving the market growth. 

 

Rising disposable income, rapid urbanization, and an increase in the number of gyms and health and fitness centers endorsing sports and fitness nutrition products also positively influence market growth.

The outbreak disrupted the sporting schedule and affected some of 2020’s largest events, which, in turn, also hampered the consumption of sports nutrition products at a large-scale through such events. Some of the major international sporting events delayed due to the outbreak include the Tokyo Olympics and Paralympics and the UEFA Football event. 

As such events marked both increased consumption of sports nutrition products and a venue for promotions of manufacturers, however, the consumption of sports nutrition products has increased among recreational and lifestyle users too, owing to the increased health awareness and rising disposable income levels of consumers.

Indulgence buying and product knowledge are the key factors driving the growth rate for this category.

Thanks to DataHawk’s proprietary Amazon Best Sellers Tool, we’ve analyzed all the brands & products that entered the Top 100 list of this particular category on Amazon in terms of their Amazon Sales Rank or Amazon Best Sellers Rank, and spent the maximum time in it since the 1st of March 2020.

Amazon Best Seller Analysis: Sports Nutrition

1- Top 4 Brands in the Sports Nutrition Category

1-Optimum Nutrition:

Optimum Nutrition

This brand is the leader of the category. With 107 products, Optimum Nutrition has been present on Amazon for a total of 4249 days among the Top 100, when the average for all the other brands in the top 30 put together is 751 days. Its top-performing product, present for 72.3% time of the year on Amazon is priced at  $24.7 on average. However, the average price by the brand is $31.8. The brand has bagged an average rating of 4.6 for the year 2020.

2-Quest Nutrition:

Quest Nutrition

Second, on the list of the Top 4 brands in the Sports Nutrition category is Quest Nutrition. The latter, though has the second-highest number of products present in its category on Amazon US, it’s not even half of Optimum Nutrition’s catalog. With that, it is still capturing the shelf for a total of 2084 days, and an ASP of $24.4. Its top-performing product is Quest Nutrition’s Chocolate Chip Protein Cookie and present for 78.5% of the year on Amazon. Quest Nutrition’s presence rate by the brand is seen to be 100% which means there was at least one Quest Nutrition product appearing on page one on Amazon US throughout the year.

3- Garden Of Life:

Garden Of Life

Placed third on the list of the Top 4 brands in the Sports Nutrition category is Garden Of Life. With 19 best-selling products, Garden Of Life has been present on Amazon US for a total of 1132 days, with a presence rate of 100%. This brand has an ASP of $36.1 It is interesting to see that there is no product from this brand among the top-performing 30 items on Amazon US.

4- Iso pure:

 Iso pure

With an average selling price of $37.9, and 19 best-selling products, that accounts for only 2.4% share of voice in the top 30 best selling products list in this category. It is super interesting to see how Iso pure has managed to earn itself the fourth position in the top 100, and total presence days in best sellers of 1096 days. This brand’s winner product on Amazon US is Iso pure’s Zero Carb Unflavored 25g Protein.

2- Top 5 Products in the Sports Nutrition Category

Top 5 Products in the Sports Nutrition Category

1- Physician'S Choice’s Collagen Peptides Powder 

  • Price: 20$
  • Reviews: 28,792
  • Star Rating: 4.5 out of 5 stars
  • Best Rank: 3 ; Worst Rank: 70 
  • Presence Rate: 96.6%

2- Muscle Milk’s Protein Shake

  • Price: 16.8$
  • Reviews: 9544
  • Star Rating: 4.5 out of 5 stars
  • Best Rank: 4 ; Worst Rank: 80
  • Presence Rate: 96.6%

3- Pure Protein’s Protein Bars

  • Price: $25.1
  • Reviews: 25,116
  • Star Rating: 4.5 out of 5 stars
  • Best Rank: 1; Worst Rank: 83
  • Presence Rate: 96.3% 

4- Prime Labs’s Dietary Supplements

  • Price: $20.0
  • Reviews: 66,593
  • Star Rating: 4.1 out of 5 stars
  • Best Rank: 2; Worst Rank: 93
  • Presence Rate: 93.0%

5- Now Food’s Dietary Supplement 

  • Price: $12
  • Reviews: 6,633
  • Star Rating: 4.1 out of 5 stars
  • Best Rank: 6; Worst Rank: 97
  • Presence Rate: 90.9%

3-  Top 4 Rising Stars Products in the Sports Nutrition Category

Let’s now have a look at Rising Stars - products that most recently cracked the top 100 in the Video Games category on Amazon US.

1- Optimum Nutrition’s Green Tea:

Top 4 Rising Stars Products in the Sports Nutrition Category

Our first rising star product is the green tea extract by Optimum Nutrition. First seen on Amazon on March 20, 2021, and priced at $19.6, this product managed to spend 1 day in the best sellers; ranked 29 on the list. It is also priced at a reasonably competitive selling price compared to the other green tea/coffee products on the list. 

2-One Brand’s Protein Bar: 

Top 4 Rising Stars Products in the Sports Nutrition Category

Priced at only $22.1, is the Gluten-Free Protein Bar by One Brand.  First seen on Amazon on March 19, 2021, this product managed to spend 1 day in the best sellers. Currently, it has a 4.5 out of 5-star rating, which shows the growing demand for it on Amazon US.

3- Fairlife’s Protein Shakes:

Top 4 Rising Stars Products in the Sports Nutrition Category

Placed 3rd on the top 4 rising star products list is Fairlife’s protein shake. First seen on Amazon on March 17, 2021, the product had an average sales rank of 38 and was seen in the best sellers for only 2 days only. Brand’s presence and better efforts on ads have led to its rising popularity on Amazon US. It’s set at $169.31/Count.

4-BSN’s Whey Protein Powder:

Top 4 Rising Stars Products in the Sports Nutrition Category

The 4th best performing product that has recently appeared on the Amazon marketplace is by BSN SYNTHA-6. It first appeared on, March 17, 2021, spent 1 day so far in the best sellers. With a presence rate of 0.3% that product has an average sales rank #30 and is priced at $29.4;

In our study, we looked at the most expensive products, the cheapest ones, the products with the highest ratings, and the ones that have received fewer reviews but still made it to the top 30.

With Datahawk's Amazon Review Tracker, pay close attention to the evolution of your listing's reviews, set-up custom alerts for your daily amazon review tracking, and correlate the data with your sales velocity to crack your way up in the Best Seller Rank!

"Click here to download the full study for free!"

Let us know in the comments how you feel about this episode, and see you soon for more ;)

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