Amazon Best Seller Analysis: Video Games

The analysis creates a leaderboard of brands with products that spent the most time in the Amazon BSR list for the given time period through a KPI we call the Presence Rate, the higher it is, the better.

Amazon Best Seller Analysis: Video Games

Video games were already growing in popularity before the coronavirus pandemic. But now they’re everywhere. According to Nielsen Games Video Game Tracking (VGT), the number of gamers who say they are playing video games more now due to the COVID-19 pandemic has increased since March 23, 2020. The increase was highest in the U.S. (46%), followed by France (41%), the U.K. (28%), and Germany (23%). 

All of this has led to crazy profits for video game companies, with Nintendo on the top of the list. It reported $1.4 billion in profits in the second quarter of 2020 which was around 5 times more than what it made for the same period, the year before.

Thanks to DataHawk’s proprietary Amazon Seller software, we’ve analyzed all the brands & products that entered the Top 100 list of this particular category on Amazon using Amazon Sales Rank checker or Amazon Best Sellers Rank and spent the maximum time in it since the 1st of January 2020.

1- Top 4 Brands in the Video Games Category

Amazon Best Seller Analysis: Video Games

1- Nintendo: This brand is the leader of the category. With 135 products, Nintendo has been present on Amazon for a total of 7649 days among the Top 100, when the average for all the other brands put together is 1027. Its Top performing product is Animal Crossing: New Horizons, present for 96.4% of the year on Amazon and priced at  $60 on average. Nintendo’s success on Amazon shows that more and more customers are interested in video games, undoubtedly inspired by the given COVID situation.

2- Playstation: Second on the list of the Top 4 brands in the Video Games category is Playstation. The latter is dominating the presence rate charts with 64 products capturing the shelf for a total of 4094 days, and an ASP of $89. Its top-performing product is a $10 PlayStation Store Gift Card and present for 97.0% of the year on Amazon. 

3- Microsoft: Placing third on the list of the Top 4 brands in the Video Games category is Microsoft. With 57 best selling products, Microsoft has been present on Amazon US for a total of 4035 days, with a presence rate of 100%. This brand has an ASP of $103, and its top-performing item on Amazon is Xbox Live Gold: 12 Month Membership

4- 2K: With an average selling price of $33, and 32 best selling products, 2K has managed to earn itself the fourth position in the top 100, and total presence days in best sellers of 1167 days. This brand’s winner product on Amazon US is Carnival Games, which makes this brand a strong competitor of the previous one.

2- Top 5 Products in the Video Games Category

Amazon Best Seller Analysis: Video Games

1- Playstation’s $10 PlayStation Store Gift Card 

 

  • Price: $10
  • Reviews: 46,483
  • Star Rating: 4.7 out of 5 stars
  • Best Rank: 1; Worst Rank: 4
  • Presence Rate: 97%

2- Microsoft’s Xbox Live Gold: 12 Month Membership

 

  • Price: $60
  • Reviews: 52,149
  • Star Rating: 4.7 out of 5 stars
  • Best Rank: 3; Worst Rank: 65
  • Presence Rate: 97%

3-  Roblox’s Roblox Gift Card - 2000 Robux

 

  • Price: $25
  • Reviews: 42,772
  • Star Rating: 4.5 out of 5 stars
  • Best Rank: 4; Worst Rank: 97
  • Presence Rate: 97.0% 

4- Microsoft’s $20 Xbox Gift Card 

 

  • Price: £19
  • Reviews: 87,349 
  • Star Rating: 4.7 out of 5 stars
  • Best Rank: 5; Worst Rank: 76
  • Presence Rate: 93.4%

5- Nintendo’s Animal Crossing: New Horizons

 

  • Price: $20
  • Reviews: 35,897 
  • Star Rating: 4.7 out of 5 stars
  • Best Rank: 4; Worst Rank: 89
  • Presence Rate: 96.7%

3-  Top 4 Rising Stars Products in the Video Games Category

Let’s now have a look at Rising Stars - products that most recently cracked the top 100 in the Video Games category on Amazon US.

1- Persona 5 Strikers - PlayStation 4 from SEGA

Amazon Best Seller Analysis: Video Games

Our first rising star product is the dynamic Persona 5 Strikers - Playstation 4.First seen on Amazon on December 11, 2020 and priced at $60, this product managed to spend 1 day in the best sellers; ranked 93 in the list. It is also priced at a reasonably competitive selling price compared to the other video games products on the list. 

Amazon Best Seller Analysis: Video Games

Priced at only $107, is Fire Emblem 30th Anniversary Edition - Nintendo Switch.  First seen on Amazon on December 5, 2020, and priced at $107, this product managed to spend 2 days in the best sellers. Currently, it has a 4.6 out of 5-star rating, which shows the growing demand for it on Amazon US.

Amazon Best Seller Analysis: Video Games

Placing 3rd on the top 4 rising star products list is Nintendo Switch™ Fortnite Wildcat Bundle. First seen on Amazon on December 1, 2020, the product had a  4.8 out of 5-star rating and 104 reviews by being in the best sellers for 6 days only. Brand’s presence and better efforts on ads has led to the product’s rising popularity on Amazon US. It’s set at $444. Even though it is most expensive in the category it has amazing response, according to the customers’ reviews. 

Amazon Best Seller Analysis: Video Games

The 4th best performing product that has recently appeared on the Amazon marketplace is PowerA’s Wireless Controller for Nintendo Switch - GameCube, which includes 3 wireless controllers. It first appeared on, November 30, 2020, spent 2 days so far in the best sellers and managed to record 5715 reviews and a 4.6 out of 5-star rating.

In our study, we looked at the most expensive products, the cheapest ones, the products with the highest ratings, and the ones that have received fewer reviews but still made it to the top 30.

Amid the stress, concerns, and hardships affecting the world today, games and esports do bring some life. With the entertainment segment continuously growing, it’s clear why the video games industry is an important category in the market, now and in the future.

"Click here to download the full study for free!"

Using the DataHawk app and Amazon market research software technology, we will analyze and went in-depth to understand why these products are above the fold.

Let us know in the comments how you feel about this episode, and see you soon for more ;)

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