Amazon Research Analysis: Heating, Cooling & Air Quality

However, despite their economic feasibility, these systems can account for a large share of a structure’s energy consumption. As a result, consumers are actively demanding energy-efficient HVAC systems to bring down their power costs, which is one of the prominent HVAC system market trends.

In addition to this, governments in several countries are constantly upgrading energy consumption standards for heating and cooling technologies.

For example, the minimum Seasonal Energy Efficiency Ratio (SEER) rating was raised by the US Department of Energy to elevate the energy efficiency quotient of HVAC systems in the country.

We are therefore looking at the Heating, Cooling & Air Control Category on Amazon US.

The average price for the best sellers in the category is $49. With an average product rating count of 4617, the best sellers average product ratings for the category were found to be ☆4.5. #1 Brand, “LEVOIT” has 43 best selling products that spent a total of 2923 days in Best Selling Category with an average presence rate per product of 18.6%

Competing strongly on the basis of their brand presence, “LEVOIT” is followed by “Lasko,” “Honeywell,” & “Guardian Technologies” competing next, having 64, 47 & 26 best selling products in one year on Amazon US.

Let us now analyze the category on different parameters.

A 100% presence rate for 22 out of 30 brands on the leaderboard makes it a super competitive niche. At least one product of each of the 22 brands has been a best seller for the entire year. “LEVOIT,” “Lasko,” “Honeywell,” & “Guardian Technologies” made it to the list as the top 4 brands in the category with 43, 64, 47 & 26 products with the highest best-seller days in top 100.

It is interesting how Lasko is in the second position even with the highest number of products. With its 64 products, Lasko has been present on Amazon for a total of 2836 days. Levoit is dominating the presence rate charts with 43 products capturing the shelf for a total of 2932 days. Its top-performing product is LEVOIT Air Purifier present for 75.3% of the year on Amazon.

Lasko has made it to the 2nd spot with 64 best selling products, for 2386 days of the year. Third on the list is “Honeywell”, 47 bestselling products, and a total presence of 2293 days, “TurboForce Air Circulator Fan Black” is ITS most popular product out of the lot. It is rather striking that the brands “SEAVON” & “Version TECH.”,  with only 1 product each are grouped in this category with brands like LEVOIT, Lasko & Honeywell with 43, 64 & 47 products respectively.

The Brands Leaderboard gives us a clear idea of the most popular Heating Cooling & Air control subcategories. These are air purifiers & parts, dehumidifier parts, fans, indoor thermometer, etc.

HVAC systems will play an instrumental role in minimizing the carbon footprint of urban sprawls, reducing pollution levels, and achieving far-reaching sustainability targets. Together, these factors are likely to fuel the heating, ventilation, and cooling system market growth in the near future. The key players are developing cost-effective HVAC solutions to gain an edge in the competition in this market.

AmazonBasics is a part of the Top 10 brands in the category with 17 products present on the shelf for a total of 586 days. With very high competition in the niche, all these key players cater to everything in Heating, cooling & air quality category.

In fact, The global heating, ventilation, and air conditioning (HVAC) market is projected to reach about 367.5 billion U.S. dollars by 2030, based on a compound annual growth rate (CAGR) of 3.9 percent between 2020 and 2030. (Statista) The growth in the construction sector is influencing the ramping numbers in this category. With the increase in global temperatures and global warming, the popularity of air conditioning and solutions for improving indoor environments through thermal comfort and acceptable air quality is also increasing.

Here’s a leaderboard to take a deeper look into the top 30 brands that are successfully following the trends and have spent the most time in the Best 100 in the Heating, Cooling & Air Quality Category.

The types of products dominating the category are air humidifiers and purifier accessories. We can see that more than 10 brands ranking in the top 30 leaderboards are ranking for furniture cover.

It is interesting to see that with only 1 product and having one of the lowest average prices, 14$, VersionTECH. has made its space in the top 30 brands in the category with an average price 56$. MOSO NATURAL is the lowest average priced brand but with 9 products as best sellers with an average price of $12. Coway has the highest average selling price, $234. The brand has a 100% presence rate with only 5 products, that is for a total of 550 days.

We also found that the total number of ratings for the top 30 brands is 1,099,657 and the total ratings for the rest of the brands in the category, with a total of 654 products is 640,843. The difference is super insightful as we know how important the number of ratings is for this category.

We can also see that with Eva-Dry that has only 3 products and a total of 330 days of presence, it is the least rated brand amongst the top 30. It is however super interesting to see that the brand has made its space amongst the top 30, with its most popular product, Wireless Mini Dehumidifier.

It is striking to see that the average current best seller rank for top 30 brands here is 59 and the average current best seller rank for the other 305 brands is 69, not a huge difference.

This has a rating of 4.5out of 5. (Voted to be the best in the category). The next two on the list are  “Air purifier filters”, by Guardian Technologies which have had a presence of 95.9% which is 350 days in a year.

The $20 “Honeywell’s turbo force fan” is ranked 4rd on the list with a presence rate of 92.9% of the year.

It is very interesting that the 2 products out of the top 4 on the list are both “Air Purifier filters,” both by Guardian Technologies.

ASP Average: Average of one or more products’ Average Selling Price of a brand present in the Top 100 over the last year.

The brand with the highest ASP is Coway, priced at $234 on an average. It is followed by hOmeLabs priced at $203. These two brands seem to compete very closely with each other in terms of share of voice on the presence rate V/S average selling price graph.

The average ASP of this category is 59$. With the comparisons made on the basis of the Presence Rate, it is evident that the category “Heating, Cooling & Air Control” has extremely high competition on Amazon and for that matter other platforms too.

With this analysis, we are able to determine which brands are in the closest competition to each other, for example, Coway can be seen as super strong as it has it’s space in the top brands in this category with an average price of almost 4 times the average brand price of the category. It is strongly competing with hOmeLabs priced at around $200.

If you want to be a bestseller in the category, you should surely do a market analysis on the basis of pricing. Competitor analysis on the basis of the average selling price (using an Amazon seller software) will surely help you rank higher and get into the Top 100 best selling products in this category.