First Published: July 10, 2018 By Othmane Sghir.
DataHawk is a web-based Amazon Analytics Tool that combines a Keyword Ranking Tracker, a Product Tracker, a Market and Keyword Analysis tool, and a Product Research engine. This is a blog post where we share a basic introduction of running Product Sourcing for Amazon FBA program and where we outline how it can be leveraged notably through using DataHawk. Our software comes with a free plan and advanced paid plans for sellers, vendors, and agencies of all sizes.
What is the Fulfillment by Amazon or FBA Program?
If you are interested in making a living by starting your own Amazon business, you will need to get acquainted with Amazon FBA as well as product sourcing. To make things easy for people and to motivate them to use their services, Amazon took the old ecommerce model and gave it their own spin. This new ecommerce business model introduced by Amazon is called Fulfillment by Amazon, or simply FBA.
We wrote a complete yet concise guide to help you understand how Amazon FBA works and the benefits of using it.
This is a great opportunity for all entrepreneurs who want to tap into the power of the already-existing Amazon customer base. At the moment, Amazon’s customer base is huge, counting approximately 310 million active customers worldwide.
In layman terms, Amazon takes care of everything that requires extra time and effort, thus making running your online business a straightforward process. They will take care of everything, including storage, packaging, and shipping.
It is important to note though that the FBA service is not there to help you find products to resell through your business. One thing still heavily relies on you - product sourcing. You are the one who is going to be completely in charge of it.
When it comes to online marketplaces, Amazon is one of the largest and the fastest growing out there. Product sourcing on such a platform can turn into a daunting task. In order to narrow down your options, you should validate your ideas.
While we wrote a very detailed guide to help you run product research and market analysis on Amazon using DataHawk, the most important steps can be summarized below.
First, you want to make sure that the products you are interested in have year-round sales, as you don't want to end up selling seasonal products, thus minimizing your profits. Also, it is much safer to go with durable products, ones that are unlikely to break during shipping.
Now, we have come to a somewhat harder part - identifying viable opportunities on the Amazon marketplace. Pinpointing profitable products among millions of them is an overwhelming task. You should consider using software tools to help you with product sourcing efforts. One of those tools is DataHawk - a popular Amazon analytics tool.
With DataHawk, you will be able to seamlessly execute product sourcing and identify the products that are both in demand and promise good profit margins. Furthermore, you will be able to track several products simultaneously and get updated KPIs in real time. The feature that might particularly benefit your product sourcing efforts is the Product Research engine, the Sales Estimates tool, and the Best Sellers Rank browser.
DataHawk allows you access to an indexed Amazon product database. Our database is built in a unique fashion because we store products found on pages of Amazon search queries. This means that you will be able to browse products by using keywords to identify the hottest ones very easily using advanced filters. DataHawk will even give you a monthly Search Volume estimate for a specific keyword to help you find viable products on Amazon.
To help you with your product sourcing, DataHawk will also allow you to get quick insights into product prices, the number of reviews, and user ratings. With an estimate of every product’s monthly sales, product sourcing becomes a streamlined process everyone can enjoy and benefit from.
To give DataHawk a try, Check our Pricing page for more details and pick which plan you'd like to try out. To quickly get started, enter your email in the form below to open your DataHawk Free account.