How to Use Amazon Search Volume Data to Your Advantage
Amazon search volume data is a valuable metric for businesses selling products on the platform to understand. It can provide useful insights into consumer demand and help sellers make informed decisions about their product offerings and marketing efforts on the platform.
Accessing and analyzing Amazon search volume data can also help with keyword optimization, product research, and sales forecasting. Given the many benefits associated with this metric, this article will cover what Amazon search volume data is, how it is collected, and how it can be used to inform business decisions.
What Is Amazon Search Volume
Amazon search volume is a measure of how frequently a particular keyword or product is searched for on Amazon.com. This information can help Amazon sellers understand which products and keywords are most popular with customers and potentially inform their product development and marketing strategies.
The search volume data on Amazon is different from Google’s search volume data. Google search volume data reflects the number of times a keyword is searched on the Google search engine, while Amazon search volume data reflects the number of times a keyword is searched on Amazon.com.
It is important to note that Amazon does not publicly disclose its search volume data, so it is not generally available to users of the platform. However, there are a number of Amazon analytics tools and strategies that can be used to research and leverage search volume data to improve the visibility and sales of products on the platform.
How Is Amazon Search Volume Data Collected?
Amazon search volume data is collected by the Amazon search engine, which tracks and records every search made on the Amazon website. The data is then aggregated and anonymized to protect the privacy of individual users.
There are several ways that users can search for products on Amazon. They can use the search bar located at the top of the homepage, or they can browse through specific categories or departments. Users can also use filters to narrow down their search results, such as price range, brand, and customer rating.
Regardless of how a user searches for a product, the search term or phrase they use is recorded and added to the search volume data. This data is then made available to third-party tools and platforms that can provide insights and analysis on the search trends and patterns on Amazon.
How to Find Amazon Search Volume Data?
Amazon sellers can access Amazon search volume data directly from DataHawk’s platform. DataHawk, for example, provides keyword search volume estimates for any keyword. Keyword Search volume measures the number of monthly visits a keyword gets. To estimate this figure, DataHawk leverages multiple data sources that estimate the number of monthly visits for each desired keyword. Then, they smooth those values to align them with what is observed on Amazon.
To get the most accurate search volume estimates, DataHawk pulls Amazon keyword data from real-time Google search volume data and Amazon in-house volume estimates. Moreover, DataHawk’s data collection process ensures the most precise search volume estimates. Keyword search volume data is updated at the beginning of each month.
It may be more valuable to leverage keyword search volume estimates over keyword search volume because they provide a more comprehensive view of search volume trends over time and may be more useful for analyzing demand on the Amazon platform. For instance, keyword search volume estimates are typically a few days or weeks behind, while keyword search volume reflects the exact number of searches for a particular keyword at a specific point in time.
This means that keyword search volume estimates may be more useful for analyzing trends over a longer period of time, while keyword search volume may be more useful for analyzing the demand for a particular keyword at a specific moment. Additionally, Amazon only makes a limited amount of search volume data available to sellers, so the data may not provide a complete picture of search volume on the platform. Keyword search volume estimates, on the other hand, are estimates that are based on the available data, which may provide a more comprehensive view of search volume.
Third-Party Sites With Amazon Search Volume Data
There are also three other websites that provide access to Amazon search volume data; these options include Google Trends, Ahrefs, and Keywordtool.io.
1. Google Trends
Google Trends is a tool provided by Google that allows users to see the popularity of specific search terms over time. While it is not specifically designed for Amazon, it can be a useful resource for understanding the search volume of specific keywords on the platform.
2. Ahrefs
Ahrefs is a tool for SEO professionals that provides a range of data and insights, including search volume data. It allows users to see the search volume for specific keywords on a range of platforms, including Amazon.
3. Keywordtool.io
Keywordtool.io is a tool that generates a list of relevant keywords for a given search term. It includes a feature called “Volume” that shows the estimated search volume for each keyword on a range of platforms, including Amazon.
How Can Amazon Search Volume Be Used?
It’s important to note that search volume is just one factor to consider when optimizing for Amazon search. Other factors, such as the relevance and quality of a product, also play a role in how well a product ranks in search results. However, for the sake of this article, there are four ways, in particular, that Amazon search volume data can be used to inform business decisions.
Identifying Demand for Specific Products
By understanding the search volume for specific products or categories, businesses can gauge the demand for their products on Amazon. Analyzing search volume data for a particular category, sellers can allow Amazon sellers to identify potential demand for their products and make informed decisions about where to focus their efforts.
Keyword Optimization
By understanding the search volume of certain keywords, sellers can optimize their product titles and descriptions to include the most popular and relevant keywords. This can help improve the visibility of their products in search results and drive more sales.
Product Research
Amazon search volume data can also be used to research the demand for a particular product or product category. If a product has a high search volume, it may be a good opportunity for a seller to consider adding it to their inventory.
Sales Forecasting
By analyzing search volume trends over time, sellers can forecast future sales and make informed decisions about their inventory and pricing.
Using Amazon Search Volume Data to Increase Visibility
Follow the steps below to leverage Amazon search volume data to increase product visibility and, in turn, increase product sales and performance.
Step One: Research Popular Keywords
Use keyword research tools such as Merchant Words or Sonar to identify popular keywords related to your products. These tools allow you to see the search volume for specific keywords on Amazon, as well as suggestions for related keywords.
Step Two: Optimize Product Titles and Descriptions
Incorporate popular keywords into your product titles and descriptions to make them more visible to potential customers. Be sure to use the keywords naturally and avoid keyword stuffing, as this can negatively impact your ranking and make your listing less appealing to customers.
Step Three: Incorporate Relevant Keywords Into Bullet Points
In addition to your product title and description, you can also use relevant keywords in your product bullet points to improve visibility.
Step Four: Utilize Amazon’s Advertising Options
Amazon offers a range of advertising options, including sponsored products and sponsored brands, that allow you to bid on keywords and promote your products to specific customer segments. By targeting popular keywords, you can increase the visibility of your products to potential customers.
Step Five: Monitor and Optimize Listings
Use tools such as Amazon’s Search Term Report to track the performance of your listings and identify opportunities for improvement. This can help you understand which keywords are driving the most traffic to your products and adjust your strategy accordingly.
Is Amazon Search Volume A Reliable Indicator of Demand?
One thing to remember when using search volume data is that it is not necessarily a reliable indicator of overall product demand. This is because search volume can be influenced by a variety of factors, such as the effectiveness of a product’s listing, the presence of Amazon sponsored ads, and the overall competitiveness of a particular market. It is important to consider search volume data in conjunction with other metrics, such as sales data and customer reviews, to get a complete picture of product demand.
Benefits of Leveraging Amazon Search Volume Data
There are five key benefits to leveraging Amazon search volume data. They include, but are not limited to improved product visibility, better targeting of marketing efforts, increased sales, competitive intelligence, and enhanced product development.
Improved Product Visibility
By targeting popular keywords in product titles and descriptions, sellers can increase the visibility of their products to potential customers.
Better Targeting of Marketing Efforts
Understanding which keywords are popular can help sellers tailor their marketing efforts to reach their target audience more effectively.
Increased Sales
By optimizing their products for popular keywords, sellers may be able to drive more traffic to their listings and increase their sales.
Competitive Intelligence
Knowing which keywords and products are popular on Amazon can also provide valuable insights into what competitors are doing and help sellers stay ahead of the competition.
Product Development
Search volume data can also be useful for identifying gaps in the market and informing product development efforts. Sellers can use this data to identify areas where there is high demand but few available products and develop new products to meet that demand.
Limitations of Amazon Search Volume Data
There are a few limitations to consider when using Amazon search volume data. Such constraints include, but are not limited to, data lag, limited search data, limited to one marketplace, and search volume accuracy.
Data Lag
Amazon search volume data is typically a few days or weeks behind. This means that it may not reflect the most up-to-date search trends.
Limited Search Data
Amazon only makes a limited amount of search volume data available to sellers. This means that sellers may not have access to the complete picture of search volume on the platform.
Limited to Amazon.com
Amazon search volume data only reflects searches made on Amazon.com and does not include searches made on other Amazon websites, such as Amazon.ca, Amazon.co.uk, or other Amazon marketplace websites.
Search Volume Accuracy
It’s important to note that Amazon’s search algorithm is constantly evolving, and search volume data may not always be an accurate predictor of a product’s success on the platform. It is important for sellers to stay up-to-date with the latest changes to the algorithm and to regularly monitor the performance of their products to ensure that they are meeting the needs of their customers.
Final Remarks
Amazon search volume data can be a valuable metric for sellers looking to understand consumer demand, optimize their listings and advertising efforts on the platform, conduct product research, and practice sales forecasting. However, it is important to consider search volume data in conjunction with other metrics and to stay up-to-date with changes to Amazon’s search algorithm. While there are some limitations to consider, understanding Amazon search volume data and leveraging such insights can help sellers make informed decisions, increase visibility, and drive more sales on the platform.
