Boost your Amazon Listings with Amazon Product Videos

Who doesn’t want to get attention and improve sales through Amazon Listing? 

Amazon has made everything simple for everyone to utilize the advantages of its functionalities in the most efficient manner. Similarly, the process of adding the video to a product listing is fairly simple and can be easily performed.

Once you have logged into the seller center account, click on the inventory section, and select upload and manage the videos.

Enter the ASIN and title related to the video while selecting the thumbnail image for the preview. Once you have entered every detail, submit the video and wait for Amazon’s approval.

• Amazon takes everything seriously especially when it’s about building the trust of the customer and drawing their attention.
• Please remember that if, If Amazon suspends your video privileges due to a violation of Content Policy, you will not be able to upload videos until further notice from them, and your videos will be removed permanently.
• The added video must be in English
• All suspensions apply to the account holder. Any attempts to circumvent suspensions by creating additional accounts or identities will result in the permanent disabling of said accounts.
• Your Videos must be able to support the content that you have made, you are free to express your personal choices, but any claim that may have suggested must be accurate and substantiated.
•  You must be the brand owner of all product ASINs being promoted in your videos.

3. Comparison Video

Just by the word we can understand what comparison video will act like, you don’t necessarily need to speak up about your competitors and take their names, you can let the customer know what they have been missing if they don’t have this product in their life.

You can mention the problems that you can solve and how they are more helpful in their daily routine.

A lot of people love to read what you have shared and the impact of words can be the real differentiator between you and others. List what makes your product different from the others and how you have shown up with a much better solution.

A script doesn’t need to be about bragging, but should also convey the message and the effort you have put into the table. This is a good idea to hire a professional script writer to refine your message down, present it in a compelling visual and narrative way.

You also need to consider narration. Will there be an on-camera narrator or an off-camera voice over?

Music speaks and having a great piece could make a difference in the way how customers perceive a particular brand.

For example, if you are selling products related to gym supplements, you have to bring music that pumps the customers and helps them to get motivated. Especially in a short video under 30 sec, you don’t want to overwhelm the whole narration that distracts the viewer. So overall your Amazon Listing’s music must be complementary to the rest of the presentation.

Please remember, that you DO NOT USE COPYRIGHT MUSIC without PERMISSION. Also, there are a couple of websites available that offer royalty-free music that can be used in practice as well.

Ask yourself what draws you towards a product? Initially, it’s the presentation that grabs your attention. Having high-quality graphics or using your brand colors in the background is a great way to start off the thing. If you are filming, it’s always good to have multiple copies of your product; Use the best looking ones as “Hero Product” and revolve the script around them.

Use different items for showing the product in use, and keep cleaning supplies on-hand to touch products up if needed.

The fundamentals of shopping remain the same; just the platform has been changed! What a shopper would do in the real-world remains valid online as well. In fact, not able to feel and touch the products sometimes goes against the seller. Having a video in your Amazon Listing would help you to capture the essence of your product in a great manner and could help you to connect directly with the customer’s emotion.

While HD photography can showcase the ways customers can use your product, a video can help to illustrate further where and when to use it, how to wear it, or how it operates best. It can help convince a shopper to purchase your product.

Does it make their life easier? Is it more stylish? Perhaps it just means that they’ll have more fun.

We all know that sellers have a lot of completion in Amazon and consumers have a lot to select from.

Having a video that describes the most about your product is possibly the easiest and most effective way to reach out to your customer and let them know what you are selling and offering.

We only get 5-6 seconds before the audience bounces off from the page; If we can grab the customer’s attention for the first five to six seconds of their arrival on our Amazon Listing we can improve our sales in a great manner. Most of the top Amazon sellers have added videos in their product listing and it has helped them improve the sales as well.

What do you need to see from a brand as a customer? What would compel you to buy? What information or inclusions would make you buy one product over another? Anticipate customer desires and address them proactively using your product detail storyboard and video is the next best thing that you should do to improve your business.

We hope you had a great time going through our write up and got the relevant information that you may need to put your video in the Amazon listing.

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