Building a Competitive Amazon Strategy in Seven Steps

You can also cut your PPC spending by focusing efforts on collecting positive reviews. When done right, your customers are likely to leave a positive review. The more you get positive reviews, the higher your chances of making more sales in the future.

Whatever you choose to sell on Amazon, think about how the end-user will feel about it. You will increase sales and enhance Amazon reviews if you can personally use the product or recommend it to your loved ones. However, if you have reservations about the product, you will attract negative reviews, and soon, you will be out of business.

An effective competitive Amazon strategy is designed to give customers value. For example, consider coming up with a promo, gifts, or a beneficial PDF with helpful information about the product.

To pick a performing product to sell on Amazon, use common sense, which could be revolutionary for your customers. Keep in mind that if product manufacturers are cutting corners, the defect on the product will come out as soon as the consumer uses the product.

Therefore, in addition to optimizing your listing and making sure it is appealing, you should also go the extra mile and study what the most successful Amazon sellers are doing. For example, you can track changes to understand your competition’s listings and go back to your own to see how to make it better.

Of course, it can be tough to compete with many brands in your niche. For instance, it would not be right to pick someone selling spiritual books as a competitor if you sell fitness products. If you want to get started on the right foot, you need to identify the right competitors. To do that, you want to filter out Amazon sellers based on:

• Product features
• Number of orders generated
• Pricing
• Customer reviews and ratings

When you filter out the competition’s metrics this way, you get direct competitors selling to customers similar to yours, and you can use this aspect of the competitive Amazon strategy to differentiate your listing. Once you have identified and studied your direct competitors, the next step is to track them.

DataHawk’s customizable Amazon Products Alerting Tool empowers sellers to make intelligent business decisions. The tool allows sellers to monitor their competition by receiving notifications related to product price changes. Such alerts can provide you with the edge you need to strategize and boost your business ahead of the competition.

For example, analytics and optimization software like DataHawk helps Amazon sellers, vendors, brands, and agencies manage their business and simultaneously increase sales, optimize margins, boost productivity, and gain insights. Amazon scraping unveils the data you need on competitors’ prices and research. It gives you access to real-time monitoring and seasonal price shifts to enable you to provide your customers with better product offers. You can easily access the data you need for many purposes, such as:

• Competitor testing
• API creation for your app
• Comparison shopping

Using a web scraper to acquire data on your competitors can benefit your Amazon business in the following ways:

• Help you track competitors’ sales rank and profitability
• Discover competitors’ products that are doing great
• Check out top-selling listings in your category so that you can model them
• Use product search results to boost your listing marketing campaigns
• Use review information to see how management and product optimization are doing

When you are ready to use Amazon scraping, make sure to engage reputable scrapers for the best services. When done correctly, scraping can be pretty effective in staying up to date with your competition.

Keep in mind that when you make a mistake as a seller, the customer will contact the brand. You need to seize such opportunities and engage the buyer on a personal level. As an Amazon seller who wishes to be superior, you should always:

• Fix product issues in a timely manner
• Be willing to sacrifice your time to make customers’ happy
• Seek to understand your competitors’ product
• Sustain healthy relations with shoppers

• The possibility of making your product better than your competitors’. When you scan through both the negative and positive reviews of sellers selling similar products, you learn to improve your product functionality and features. As you go through the reviews, sellers can also take note of features that can solve buyers’ problems as registered in their dissatisfaction with the competitors’ products.
• The amount of demand for the product; the level of demand for a product is a crucial factor, especially for more prominent brands and novice sellers trying to get their products out there. Look at the volume of engagement and reviews, and that will give you a better idea of the level of demand the product has on Amazon.
• Insights on how to build your brand by targeting the right buyer persona; you probably know that buyers’ mindsets keep changing from one product to another. For example, a customer looking for a golden ring is likely interested in style and quality instead of the price. However, a student shopping for shoes is most likely to look at value for money. You, therefore, need to market your brand and fashion it to reach your target market.