This article explains how to leverage DataHawk's Product Alerting Tool to maintain a competitive advantage by exploiting loopholes in competitors' marketing strategies. The article also gives you a greater understanding of how to use the software's product alert system to maximize your business performance by monitoring Amazon products.
DataHawk is a turnkey solutions eCommerce Analytics Software and recommendations platform that helps you increase sales, optimize margins, boost productivity, and gain insights. Tracking changes in your Amazon product listings can be a time-consuming and labor-intensive task.
To relieve eCommerce sellers of these daunting tasks that detract one's attention from pursuing other business endeavors, DataHawk created the ultimate advanced Amazon Product Monitoring and Alerting Tool.
What Is DataHawk’s Product Alerting Tool?
DataHawk's Amazon Product Monitoring and Amazon Product Alerting Tool allows you to adopt a hands-off approach by doing the work for you. The data-powered business software is a customizable notification tool that enables you to receive daily email alerts based on custom triggers and rules related to changes in any product on Amazon, should they be yours or your competitors'. These changes include:
- Product listing details
- Reviews and ratings
- Price changes
- Buy Box changes
- Number of sellers or best sellers
Hijack alerts, for example, notify you when a new seller starts competing on the Buy Box for any product on Amazon or when it has been stolen. Having a resource like this at your disposal can positively impact your Amazon business by helping you respond and adapt to changing or unexpected circumstances. Installing daily hijacker alerts lets you safeguard your brand's reputation, regularly monitor your private label products, and protect your business from losing significant sales.
Using DataHawk's tool does not require access to Seller Central, Vendor Central, or Amazon Advertising Accounts. Rather, all you need is to know the ASINs of the products you want to track, and the software automatically generates the data for you. The next section of this use case article teaches you how to monitor Amazon products and use Amazon product alerts to maximize your business performance.
How to Use DataHawk’s Product Alerting Tool?
Step One: Reports and Automation
After creating a project and adding one or a variety of products to that project, click on the "Reports and Automation" tool on the bottom left corner of the navigation bar.
The first section you will see is "Reports," which will let you select one of the many reports you can generate. Reports include tracked products, single data pieces from products, Walmart reports, keywords, sales rank, finance reports, advertising reports, and other essential data components. Then click "Run" to create a report that will be sent to your email. The information will appear in your email like this:
The "Schedule" button will enable you to set up daily, weekly, or monthly updates that will automatically be sent to your email. In the second section of your submenu, you will see the feature titled "Scheduled Reports." Any warnings you select will appear in this section; you will need to click on the following site to navigate to it:
Step Two: Setting Up An Email Alert
If you have never created a trigger, you will see a blank screen that looks like this:
To start, click the "Create group" button. You will see a popup that will allow you to name your alert. DataHawk lets you send updated emails on changing statistics to anyone in your workgroup. Your workgroup includes anyone who has a reason to access this data.
All of the emails you enter on this page are considered part of your Alert Group. If you have a larger company with a separate department, you can divide the alert group by function. For example, those who work in inventory management will likely want a notification when inventory reaches below a certain level. But people who create advertisements will not need this information. Once you name your project and click the following button, you should see this screen:
From here, you can begin creating triggers that create these email reports. Then, click on "Create your first trigger" to start step three.
Step Three: Create a Trigger Event
To create a trigger event, you must go through three substeps. The first one is to name your trigger event. Be sure to give it a name that makes sense to you. For instance, if you are tracking your product to know when it becomes a Best Seller, you would name it Best Seller. The following substep involves defining the scope. Three areas define the scope:
- Projects - Projects include a group of products that you actively lump together by ASINs.
- Products - You can choose to add individual products to your tracking list. However, the items must already be in an existing project.
- Owned Product Tags - These are labels you can add to each product or keyword to make tracking easier. For example, you might have a tag for stainless steel bottles versus smart water bottles. Tags facilitate the process of sorting through several items on a product list.
Now, click on "Next step" in the bottom right corner to move forward with your project, which in the case of the image below is "Water Bottles."
If you have more projects, you can search for the project title and find it through the search bar. After adding what you want to track, you can move on and add what triggers you want to follow.
Understanding and Selecting Standard Templates
DataHawk has 13 different standard template options for different situations. Standard templates allow you to track more common aspects of both your product listing changes and your competitors. Below is a list of templates you can choose from:
- Going Out of Stock- tracks and alerts you when one or multiple products are running out of stock.
- Losing the Buy Box- tracks and alerts you when any of your products lose the Buy Box to a competitor.
- Appearance of a New Seller on the Buy Box- tracks and alerts you when a new seller who markets the same product as you competes for the featured offer.
- Entering the Top 10 Selling List- tracks and alerts you when any of your items on the project list (or individual items) end up in the top ten of any product category.
- Dropping Out of the Top 10 Selling List- tracks and alerts you when any of your items fall out of the top 10 of any product category.
- Becoming a Best Seller- tracks and alerts you when you become number one in the sales rank of any category.
- Significant Decrease in Price- tracks and alerts you when one or multiple tracked items decrease their price by 10 percent.
- Changes in Listing Detail- tracks and alerts you of any changes to the product title, description, bullet points, images, videos, or Amazon A+ Content.
- Changes in Title- tracks and alerts you of any changes in the title (without all the other optional Content)
- Changes in Media Assets- tracks and alerts of any change in the number of videos or images
- Changes in One and Two-Stars Ratings- tracks and alerts when the number of one or two-star rating increase.
- All- tracks and alerts when any of the changes above occur.
You can choose as many or as few as you want. However, it is essential to be selective; you should understand why you want to apply the template and how it can help you optimize your business strategy.
Examples of How Standard Templates Can Be Useful
These templates are convenient across all types of sellers. You want to keep a close eye on price changes for wholesale retail arbitrage. Competitors love to undercut the competition with price changes.
If you receive a notification of this kind and lose the Buy Box, you will know what to do. Having multiple options selected to look for specific responses can make this tool incredibly useful.
Wholesalers benefit because they can track content changes. Large companies are constantly updating their content, and as a seller, you might want to be aware of such changes and implement them in your own product listings.
If you own the product as a private label seller, tracking changes in category ranking and negative customer feedback can be beneficial. However, if you only use standard operators, you miss out on potential opportunities. To truly own the market, you need to understand advanced tools through custom templates.
Step Four (Optional): Create Custom Triggers
If you need additional control over Amazon product alerting tools, custom triggers enable you to dig into more detail. The excess information helps those looking for specific data changes to meet those needs.
The changes are dedicated to IF statements, which are a popular part of changing factors in programming languages. "IF" reports vary depending on operators, which enable notifications to be sent in particular situations.
Everything You Need to Know About "IF" Statements
"IF" statements are broken down into numerous categories for easy sorting. Here are those sections:
- Buy Box and Pricing- the Buy Box and Pricing deals with topics related to the competitiveness of the Buy Box. The price, cost, and the number of sellers are tracked with greater detail under custom rules.
- Listing Details- the listing details section counts the number of images, title changes, description changes, and any changes in A+ Content. This provides greater detail compared to the standard tracking above.
- Reviews and Ratings- count the changes in both positive and negative reviews alongside the product's overall rating. This advanced area is best if you need more detail on your review tracking.
Whereas standard triggers track the more general details of your product, custom triggers enable you to see detailed product changes. By receiving daily email alerts, you can become more competitive and responsive in how you operate your Amazon store.
Creating and Using Operators
Operators enable you to track any number of changes. These operators include the following:
- Detected changes up or down a specific value
- Relative changes of a value that go up or down
- Whether your tracked values go over or under a number
- Whether your price can be followed (such as if your listing has been taken down)
- If your text matches a specific string (i.e., if you see the word "soft" appear on your manufacturer's A+ content change)
Custom operators help you to follow changes, specific or unspecific. This way, you can get email alerts only on the changes you set. These operators differ by absolute versus relative values. While absolute values depend on nothing, relative values vary and are based on a percentage of other numbers.
Using Advanced Triggers to Maximize Performance
The advanced product tracker enables you to see specific changes in price and ranking. Suppose you and another wholesaler are competing for the top slot of a product. In this case, your competitor can drop their price a penny below yours to win the top rank. As an example, reference the image of Pringles Potato Crisps Chips illustrated below.
Depending on how closely you want to track it, you might want to make your absolute value 0.01. When following your competition through this method, you can respond to those changes quickly and effectively.
Receiving numerous notifications is a sign that your competitor is testing the waters. If you can, respond to this by dropping your price further. You can also use these operators to track the number of ratings you receive.
These notifications can tell you when to enact phase two for strategies that come in stages. For example, you might be testing the future success of a new product line, planning to bump up your PPC costs heavily once it reaches five positive reviews.
In this case, you will want to use the IF positive rating (4 or 5 stars) increases by more than absolute value settings:
In sum, this article demonstrated how to leverage DataHawk's Product Alerting Tool to maintain a competitive edge, set up regular notifications on any product's data modifications, install advanced custom rules or triggers, and create product listing alerts.
DataHawk's Amazon Product Monitoring and Amazon Product Alerting Tool enables you to make data-driven decisions to help you succeed in marketing your Amazon products. Such tools demonstrate the value of playing the long game through the ways in which they facilitate the process of monitoring and establishing Amazon product alerts to get ahead of your competitors.
You can also learn more about DataHawk's Amazon Product Alerting Tool in a live software demo. Do not hesitate to contact DataHawk's support staff to help you understand how its bouquet of software solutions can help your Amazon business prevail above the competition.
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