DataHawk vs. Stackline: A Comparative Analysis of Alternative Tools
Every Amazon seller, whether they are new to the business or have years of experience, is aware of the platforms competitivity. Selling on Amazon comes with its challenges, which is why they use third-party software to streamline workflows, ease the process of overlooking mundane business processes, automate tedious tasks, and obtain an organized view of their business data to more effectively draw valuable Amazon insights.
However, in a capitalistic world, there are often too many options, and selecting the right one can be tricky. For instance, Stackline, Jungle Scout, Helium 10, and DataHawk are perhaps some of the most popular and well-accredited Amazon optimization software in the industry. But which one meets all your business needs at the price you can afford?
This article serves as a comparative analysis of Stackline and DataHawk and their most popular features to provide brands and sellers with the insights they need to make an informed decision on which tool will best meet their specific needs. Please note that this article is intended to be as objective as possible and in no way aims to portray Stackline as inferior. Rather, this article aims to compare and contrast two Amazon analytics software to provide sellers with a comprehensive view and ease the decision-making process.
DataHawk vs. Stackline Overview
Stackline is an intelligence and software company specializing in eCommerce data and analytics. It provides various software solutions that help retailers and brands optimize their online sales and marketing efforts. The company’s main products include the Market Intelligence Platform, Product Intelligence Platform, and Retail Intelligence Platform, which are used by a wide range of businesses.
DataHawk is an eCommerce management and optimization platform specializing in automated data collection, storage, and visualizations. The company’s technology is designed to be easy to use and integrate with existing systems, and it is highly configurable to meet each client’s specific needs. It has three main products: Connections, Analytics, and Intelligence, and over ten accompanying tracking and optimization tools. Connections is at the core of what DataHawk does, consolidating data it collects in a cloud database that it manages for its customers while ensuring user ownership.
How DataHawk Differs
Where DataHawk excels, compared to other eCommerce analytics platforms, is in its dashboards. For instance, DataHawk’s customer success team is dedicated to working with clients to find the areas in which their business performance can improve to build a custom dashboard with their marketplace data based on their needs and challenges, then set that dashboard to autopilot. With DataHawk, eCommerce sellers benefit from data consolidation, data ownership, and simplified workflows.
Alternatively, on other platforms, users are limited in how they visualize their data. What DataHawk does differently is transfer user data to a dedicated database and give users the credentials to access it, which allows them to have a zoomed-out and high-level view of their marketplace operations to identify solutions to challenges quickly. However, users’ databases are only as powerful and detailed as the projects they choose to populate within the web app. For this reason, DataHawk users fill their workspaces with as much data as possible in order to get the most comprehensive and accurate view of the marketplace.
Stackline Tools and Features
Stackline’s platform is divided into four main solutions, Intelligence, Operations, Advertising, and Loyalty. Retailers and brands can use this information to make informed decisions about their online sales and marketing strategies, such as setting prices, optimizing product listings, and targeting their advertising efforts. This section of the comparative analysis will break down Stacklines’ main solutions and explain the tools within each.
Stackline’s Intelligence solution comprises three products Atlas, Discover, and Trends, which provides sellers with market intelligence, category insights, and search trends.
Atlas is a market intelligence tool that allows sellers to track sales and price trends, analyze traffic and conversion metrics, and monitor ad campaigns to identify new audiences to reach. It also provides marketing analytics, which provides sellers with a view of the content, prices, and promotions of the different marketing programs driving sales.
Discover is a retail intelligence tool that provides sellers with historical data views with real-time marketplace data, such as search metrics from retail sales, units sold, average selling price, market share, conversion rates, and traffic. In doing so, sellers can more easily identify trends, market movement, and growth patterns from their business data.
Trends provides sellers with a leaderboard that offers the ranking of the most popular consumer brands, topics, and categories in the US based on eCommerce search volumes largest retail sites, mobile apps, and search engines. The leaderboard is further segmented into popular, growing, declining, and emerging.
Stackline’s Operations solution encompasses two products, Beacon and Omni, which provide sellers with retail channel management resources and digital shelf analytics.
Beacon allows sellers to connect their data across their entire commerce business and provides performance insights to offer visibility into SKUs and retailers. With Beacon, sellers can track sales, advertising, and marketing activities and also set up price changes and inventory alerts. They can also track MAP price compliance and audit catalog accuracy.
Omni offers digital shelf analytics and pricing visibility for store locations, digital marketplaces, and delivery platforms. Inventory monitoring is another feature Omni has, allowing sellers to track inventory and fulfillment and predict demand to ensure SKU-level readiness across omnichannel outlets.
Stackline’s Advertising solution contains two products, Drive and Pulse, which provide sellers with retail media optimization capabilities and retail media insights.
Drive is essentially a campaign-building tool that applies real-time bidding, profitability, conversion, and incrementality data to develop and dynamically optimize high-performing eCommerce advertising efforts. Drive offers advertising data, guides, and projections to ensure sellers create strong campaigns.
Pulse or pulse-check is an advertising tool that provides transparency into advertising performance and strategy. With Pulse, sellers can optimize their ad campaigns by taking advantage of proprietary shopper targeting recommendations.
Stackline’s Loyalty solution, which is made up of one tool, Brandclub, is designed to build and grow shopper engagement, loyalty, and advocacy across all retail touchpoints.
Brandclub helps sellers connect with shoppers by building a direct connection with their audience and leveraging direct access with the most relevant buyers. Brandclub allows sellers to broaden the ways they interact with shoppers via reviews, social media, content creation, and surveys.
DataHawk Tools and Features
As previously mentioned, the three main products DataHawk offers are Connections, Intelligence, and Analytics. This section will briefly introduce each of the products along with their accompanying tools and features.
Connections lets you sync your Amazon or Walmart data to BI tools of your choosing and create custom dashboards to visualize your marketplace data or use a variety of prebuilt ones. The prebuilt Google Sheets dashboards DataHawk offers include a detailed Operations Dashboard, Search Dashboard, Best Seller Rank Dashboard, Profit and Loss Dashboard, Advertising Dashboard, and Content Dashboard.
This product allows you to connect a dedicated DataHawk database to your BI tools and other destinations, which ultimately gives you access to their rich, raw data. These tools include Excel, Snowsight, Power BI, Looker, Tableau, and many others. When you enable the Connections feature, DataHawk automatically builds a specific database filled with your data and hosted on Snowflake.
Intelligence serves as your very own Amazon and Walmart AI advisor. This product, which comprises two tools, Product Alerts and Insights, allows sellers to receive customizable alerts and personalized automated AI-backed insights on any of their products accompanied by recommendations on resolving various business challenges.
There are three primary categories of Insights: Findings, Anomalies, and Good Practices. Each allows you to save time by assigning tasks to team members based on their expertise and prioritizing tasks more smoothly by addressing insights based on their impact status.
From market to SEO, Findings Insights cover various business domains that require optimization. Findings are business-savvy insights that help you manage specific aspects of your business. For example, they can include actionable recommendations on how to improve your listings organically, competitive products weekly digest, ineffective sponsored product ad campaigns, and top-performing sponsored product ad campaigns.
Anomalies are Insights that shed light on outliers in your data. They notify you of unexpected changes our software has detected within your data. There are two types of anomalies DataHawk detects, gross sales anomalies and units sold anomalies.
3. Good Practices
Good Practices are a curated selection of eCommerce insights that are ideal prerequisites to help you improve your business metrics. They are not based on your data but cover basic industry knowledge that can help you get started. Good Practices include: how to make the most out of Amazon FBA, how to effectively use sponsored ads, how to increase conversions with listing images, and how to win the Buy Box.
DataHawk’s Product Alerting tool allows Amazon and Walmart sellers to stay up to date with all listing changes in real-time based on customizable rules and triggers by scheduling alerts related to any product to respond to noteworthy changes timely. There are nine different product alerts sellers can set up to manage their eCommerce business operations with ease and confidence.
1. Listing Alerts – receive alerts on changes in any Amazon or Walmart product listing information, such as title, image, description, and bullet points.
2. Sales Rank Alerts – receive alerts when products you track on Amazon or Walmart drop out of the top 10 BSR or when a product’s BSR reaches a specific value.
3. Price Change Alerts – Receive alerts on the price changes of any product you track on Amazon or Walmart and customize the range of price changes.
4. Hijacker Alerts – receive alerts when our software detects an unauthorized seller selling a counterfeit or similar version of your product on Amazon or Walmart.
5. Buy Box Alerts – receive alerts when you lose or win the Buy Box on Amazon or Walmart and get updates on who is winning the Buy Box and what price.
6. Ratings Alerts – receive alerts when any product gets new ratings and when there are changes to the number of star ratings of any product.
7. Out of Stock Alerts – receive alerts when the stock drops or the status goes from “in stock” to “out of stock” for any product you track on Amazon or Walmart.
8. Sellers Alerts – receive alerts when there are changes to the number of sellers selling a particular product in your Amazon or Walmart category.
9. Review Alerts – receive alerts when any of your Amazon or Walmart products get new reviews to track the evolution of listing reviews and correlated the data with your sales velocity.
DataHawk’s Analytics product, like many other competitor products, allows Amazon and Walmart sellers to track and analyze their SEO, product, market, advertising, and financial analytics. However, Analytics offers a wide variety of monitoring and optimization tools.
Keyword Rank Tracker
The Keyword Rank Tracker allows Amazon and Walmart sellers to track up-to-date keyword ranks to monitor daily changes in the organic and sponsored search performance of any product, identify keywords that drive the most organic traffic, and measure the success of SEO efforts.
Keyword Research Tool
Keyword Research Tool provides Amazon and Walmart sellers with the search metrics they need to identify top-performing keywords by examining AI-generated difficulty scores to determine keyword efficacy and analyze their search volume, price, and more.
Listing Optimization Tool
Listing Optimization Tool helps Amazon and Walmart sellers optimize product listings and increase visibility through a listing analysis dashboard and AI-generated product listing quality scores that indicate which aspect of their listings needs to be improved.
Sales Rank Tracker
The Sales Rank Tracker allows Amazon and Walmart sellers to discover top-performing brands in tables and line graph visualizations to study a product’s sales rank average and changes over a selected timeframe and monitor historical BSR data to identify trends and analyze how the trajectory of your sales impacts your sales ranking.
Best Seller Rank Browser
The Best Seller Rank Browser allows sellers to assess how products rank across categories with real-time data (sales rank, competitiveness score, reviews, price, and estimated monthly sales and pre-COGS margin), and analyze category dynamics of top sellers to evaluate their performance, and pinpoint how to improve your product’s organic rank by determining how sales velocity impacts BSR.
Sales Estimator Tool
The Sales Estimator Tool allows sellers to leverage an AI-computed metric to determine any product’s estimated maximum and minimum monthly sales, browse over 3M products with search filters, and predict your sales using insights by combining the results with Amazon sales rank data and top-selling products data.
Buy Box Tracker
The Buy Box Tracker allows Amazon and Walmart sellers to track daily changes for any ASINs’ Buy Box winner and discover the winning Buy Box sellers list, the win rate per seller, and price variance, all in one easy-to-grasp view.
In short, both DataHawk and Stackline are great tools with their own strengths, weaknesses, and specializations. Although, given that each Amazon seller has their own needs and pain points, it is imperative to conduct thorough research of each software and its accompanying tools to make an intelligent decision on which one suits their business goals best.
This article was intended to provide a snippet into DataHawk and Stackline’s products and tools to help eCommerce sellers make a sound decision on which software might fit their needs best. As a seller, you have the upper hand. Choose a software based not only on its tools but also on its reviews and customer service. Go with the platform that will build its box around you, not the other way around. For more information about whether or not DataHawk is the right tool for you, click on this link for a demo or to speak with a sales rep.