Amazon Best Seller Analysis: Coffee Makers

Amazon Best Seller Analysis: Coffee Makers

The analysis creates a leaderboard of brands with products that spent the most time in the Best Sellers list for the given time period through a KPI we call the Presence Rate; the higher it is, the better.

Amazon Best Seller Analysis: Coffee Makers

The global coffee makers market is valued at $22.57 Billion in 2020 and is estimated to reach $32.97 Billion by the end of 2026, which makes it increase at a CAGR of 5.5% between the years 2021 and 2026.

Thanks to DataHawk’s proprietary analytics software, we’ve analyzed all the brands & products that entered the Top 100 list of this particular category on Amazon in terms of their Amazon Sales RankorAmazon Best Sellers Rank, and spent the maximum time in it since the 1st of January 2020.

1- Top 4 Brands in the Coffee Makers Category 

Amazon Best seller analysis: Coffee Maker

1- Keurig: With 16, and only 1 best selling product apart from our second-ranked brand on the list, this brand is unsurprisingly the leader of the category. Keurig has been present on Amazon for a total of 855 days among the Top 100, when the average for all the other brands put together is 234. Its Top performing product is Keurig K-Cafe Coffee Maker, Single Serve K-Cup Pod Coffee, present for a total of 92 in the best sellers and priced at  $169.99 on average. Keurig’s has held a strong position in the coffee makers industry for over two decades, with its own diversified brands and partnerships. It is famous for its beverage varieties that consist of hot and cold coffees, teas, fruit-based drinks, cocoas, dairy-based beverages, cider, and lemonades. Keurig has an already customer base that trusts its product and is loyal to its offers, including over 75 of the world’s best beverage brands, which explains Keurig’s coffee makers’ success on Amazon U.S. 

2- Cuisinart: Second on the list of the Top 4 brands in the Coffee Makers category is Cuisinart. The latter is dominating the presence rate charts with 15 products capturing the shelf for a total of 647 days, and an ASP of $120. Its top-performing product is a Classic Thermal Programmable Coffemaker, 10-Cup, Black, priced at $95.43 and present for 98.9% of the year on Amazon. Cuisinart is not limited to coffee makers. It actually produces and offers a wide array of products, both plugged and unplugged. With over 6500 reviews on Amazon U.S, the majority of customers positively state that this brand’s coffee makers are the real deal! 

3- Bodum: Placing 3rd on the list, with 15 products and over 13,856 reviews for its best selling product on Amazon U.S is Bodum. The brand has been present on Amazon for a total of 568 days, with a presence rate of 100%. This brand has an average selling price of $25, and its top-performing item is Bodum Pour Over Coffee Dripper Set With Double Wall Mug and Permanent Filter. The competitive prices this brand sets to its coffee makers are undoubtedly one of the main factors it is ranking this high on the list. 

4- Mr.Coffee: With an average selling price of $28, and 12 best selling products, and a total presence of 432 days in the best sellers, Mr.Coffee made it on the Top 4 best brands in the Coffee Makers category in Amazon U.S. We can certainly consider this brand as one of Bodum’s strongest competitors in this category. Mr.Coffee’s winner product on Amazon U.S. is Mr. Coffee 12-Cup Coffee Maker, Black, priced at $28.09. 

2- Top 5 Products in the Coffee Makers Category

Amazon Best seller analysis: Coffee Maker

It’s surprising to see that only one of the top 4 brands in this category has made it to this list:

1-Primula’s Burke Deluxe Cold Brew Iced Coffee Maker

  • Price: $20
  • Reviews: 3,689
  • Star Rating: 4.6 out of 5 stars
  • Best Rank: 8; Worst Rank: 100
  • Presence Rate: 100%

2- Keurig’s K-Cafe Coffee Maker, Single-Serve K-Cup Pod Coffee, Latte, and Cappuccino Maker

  • Price: $170
  • Reviews: 10,958
  • Star Rating: 4.7 out of 5 stars
  • Best Rank: 11; Worst Rank: 32
  • Presence Rate: 98.9%

3-Mueller Austria’s Ultra Coffee Maker, Programmable 12-Cup Machine

  • Price: $40
  • Reviews: 2,512
  • Star Rating: 4.7 out of 5 stars
  • Best Rank: 4; Worst Rank: 93
  • Presence Rate: 98.9% 

4-Country Line Kitchen’s Cold Brew Mason Jar Coffee Maker 

  • Price: $20
  • Reviews: 6,574
  • Star Rating: 4.4 out of 5 stars
  • Best Rank: 6; Worst Rank: 29
  • Presence Rate: 98.9%

5- Sboly’s Single Serve Coffee Maker Machine with Thermal Mug

  • Price: $66.5
  • Reviews: 2,259
  • Star Rating: 4.4 out of 5 stars
  • Best Rank: 13; Worst Rank: 71
  • Presence Rate: 98.9%

3- Top 4 Rising Stars Products in the Coffee Makers Category 

Let’s now have a look at Rising Stars - products that most recently cracked the top 100 in the Coffee Makers category on Amazon U.S.

1- Bonsenkitchen's Singles Serve Coffee Makers With Milk Frother, 2-In-1 Coffee Machine 

Amazon Best seller analysis: Coffee Maker

Our first rising star product is a 2-In-1 Coffee Machine With Milk Frother from the brand Bonsenkitchen. First seen on Amazon on September 23rd, this product managed to generate over 320 global reviews and a 4.4 out of 5-star ratings, thanks to the multiple functions this coffee maker offers, enabling customers to make various types of cafés all at once.   This item is priced at $90, a reasonably competitive selling price compared to the other coffee makers on the list. 

2- Ezbasics's Single Serve Coffee Maker, K Cup Coffee Machine

Amazon Best Seller Analysis: Coffee Makers

Amazon Best seller analysis: Coffee Maker

Priced at $49.99, and placing second is our Single Serve Coffee Maker from EZbasics. Some of the reasons this product managed to earn a spot in this list, are its affordable pricing, user-friendly features, and speed when compared to other coffee makers. Its first appearence on the Top 100 was on September 18, where it spent a total of 3 days in the best sellers. This coffee maker has later on gathered over 250 reviews, and a 4.5 out of 5 star rating.

3- Aeropress's Coffee and Espresso Maker 

Amazon Best seller analysis: Coffee Maker

Our following rising star product is an AeroPress coffee and espresso maker. It first appeared on September 17, spent a total of 3 days in the best sellers, and has an average selling price of $42. This item is famous amongst Amazon shoppers and coffee lovers because it produces a smooth coffee, that is acidity and bitterness free. Aeropress's coffee maker earned itself a 4.7 out of 5-star rating and nearly 8000 global reviews.

4-Amazon Renewed Ninja 12-Cup Programmable Brewer CE251 Coffee Maker

Amazon Best seller analysis: Coffee Maker

The 4th best performing product this time is a refurbished NINJA 12-Cup Programmable Brewer Coffee Maker from the Amazon Renewed Store. It first appeared on September 13, spent five days in a row in the best sellers, and earned itself a well deserved 4.5 out of 5-star ratings, and over 130 customer reviews. 

In our study, we looked at the most expensive products, the cheapest ones, the products with the highest ratings, and the ones that have received fewer reviews but still made it to the top 30.

"Click here to download the full study for free!"

Let us know in the comments how you feel about this episode, and see you soon for more ;)

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