Increase organic traffic to your eCommerce Shopify Store

Drive Traffic To Shopify

There are plenty of theories out there about how to drive traffic to a Shopify store effectively. eCommerce professionals, content marketers, and bloggers have various opinions about how to best position your content and the strategy surrounding it to increase Shopify traffic. 

There’s not necessarily one best method to ensure this happens. Rather, there is a combination of planning a content strategy, developing tactics, and executing on those tactics that help your store see better traffic consistently over time.

1. What Are the Steps I Should Take to Drive More Traffic to My Shopify eCommerce Store?

Shopify

Most articles will recommend that to drive more traffic to your Shopify store, you have to create as much content as possible as quickly as possible. Then you need to share this content on social media to drive awareness to your store

And maybe even work with an influencer or two to drive traffic to your store. Or buy some targeted Facebook ads to drive people to purchase from your store further down the marketing funnel.

There’s nothing wrong with these tactics. We’ll cover some of these in more detail later. 

However, if you don’t first have a content strategy and marketing plan in place, you can create all of the content under the sun and hire the best influencers to help you promote, and it won’t matter.

It’s essential to have a thorough content creation and marketing plan in place, which ensures you’re developing content that matters to your community of potential buyers. And the content solves problems unique to the niche they occupy before you type one word of one article.

If you begin creating content without a plan in place, you’re putting the cart before the horse. 

And in doing so, you’ll waste time, money, and effort.

What are the Elements of a Strong eCommerce Content Strategy to Increase Shopify Traffic?

Increase Shopify Traffic

A ton of legwork goes into building an eCommerce content strategy that will ensure long-term, consistent traffic growth to your Shopify store.

Here are six steps essential to building this strategy:

  1. Developing and solidifying a potential buyer avatar
  2. Understanding how your potential buyer consumes content
  3. Content research and initial content creation
  4. Segmenting content to align with the buyer journey
  5. Measuring results and making necessary changes
  6. Ask your customers for direct feedback

Developing and Solidifying a Potential Buyer Avatar

It’s impossible to create impactful content without first understanding for whom you’re making the content. Without impactful content, you won’t ever earn organic traffic to your Shopify store.

A potential buyer avatar is a representation of your ideal customer. The avatar represents the unique demographics, psychographics, and behavior that make your perfect customer unique.

Demographics include unique identifiers like age, race, ethnicity, gender, marital status, income level, education, and where your ideal customer lives. Of course, not all of the factors will play a role in developing your potential buyer avatar, but for that avatar to be comprehensive, many should.

Psychographics measure your buyers’ psychological traits and characteristics, including their values, desires, goals, interests, and lifestyle choices. When you combine demographics with psychographics, it’s easier to develop a useful framework for how your buyer would act in certain situations and what would make them more likely to purchase your products.

The easiest way to develop a potential buyer avatar based on demographics, psychographics, and customer behavior is to perform a survey. This survey can target your existing customers - especially those who interact with your brand on social media and through your marketing materials - but also potential customers who once showed interest but haven’t yet purchased a product.

If you have feedback forms on your site that capture this data, they can be very effective in helping paint a picture of your potential and current buyers and what they want from your brand.

Understanding How Your Potential Buyer Consumes Content

Creating content to be shared in a place where your potential customers aren’t already hanging out is a total waste of time. It’s like crafting ice sculptures in the 100-degree heat. Pointless.

The very first question you have to ask yourself to ensure you can drive traffic to Shopify is: where are my potential customers spending their time?

If you have a highly technical product, it’s more likely that your potential customers will want to read in-depth blog content about the product’s functionality, and maybe a how-to video or two, than they’ll want to see an image of the product on Instagram. And, conversely, if the size, shape, color, and aesthetics of your product are more important than its function, more visual mediums like Instagram, Pinterest, and maybe even TikTok should play a greater role in your content strategy.

It’s also important to consider where your potential buyers are in the marketing funnel. For example, do they already know your brand and are starting to weigh you against the competition? 

Then case studies, side-by-side comparisons against your competition, and reviews are important to lean on. 

Have they already identified you as the product they want but need to be nudged one more time to go from consideration to purchase? Make it easy for them by sharing testimonials from satisfied customers, press from outlets in the niche, and any guarantees you offer which will give them peace of mind post-purchase.

When you match content types with the right place to share that content and the stage where your customer exists, an irresistible offer is the result.

Content Research and Initial Content Creation

Once you have a clear understanding of your potential customer avatar and also know where they hang out, then, and only then, should you start researching and creating content.

Effective content research includes keyword research to see where your competitors have a foothold. But also where they have left opportunities on the table. Keyword gap analysis, in particular, is a great way to see where you can focus efforts to get a relatively quick return. 

Once you understand where gaps lie in the keyword ecosystem, it’s easier to create content that will resonate with your potential buyers. And help you earn more organic traffic to your Shopify store. Of course, content creation is an iterative process. It requires plenty of trial and error, but part of the fun in the process is the creativity you can harness along the way.

It’s a good idea to see what the competition is creating and mirror that if it’s successful. After all, there’s no reason to re-invent the wheel if it’s spinning. But it’s also very important to think outside of the box and take a different angle. Often, that’s where the real opportunity exists to separate yourself and establish a unique voice in your product’s niche.

Once that initial content is out there - whether it’s blog content, social media posts, or both - you’ll have the opportunity to analyze how it’s performing. If it’s performing well and driving the results you want, you can double-down with similar content. If it isn’t performing, that’s the time for experimentation. Both by trying new content types and sharing that new content in other places where your potential buyers hang out.

Segmenting Content to Align With the Buyer Journey

As you begin to execute the content strategy, part of that execution must focus on the marketing funnel and buyer journey layers.

The traditional marketing funnel is an AIDA funnel:

  • Awareness
  • Interest
  • Decision
  • Action

If your brand doesn’t have much general awareness, the content you should initially create is light-hearted, engaging, and full of information that helps people become familiar with your brand.

Once people are aware of you, they move down the funnel into the interest stage. Here they’re open to what you have to say and how your product, brand, or offer can solve their problems. So provide them this information. Focus on explanatory content. That hammers in on the pain your product solves or illustrates how using your product makes your buyer’s life easier.

Once people understand how your product makes their lives better, the best content to share next is examples of people just like them who have used your products, and now their lives are better. Case studies and customer testimonials are great to use at this point. They establish social proof. Social proof is when potential customers see that others like them are satisfied, so they become much more likely to work with you. 

During the decision stage, your customers are also considering competitors. Your job is to convince them your product is better than your competitors. And get them to ignore your competition, and turn their attention to you for purchase. If you’ve handled content at each stage correctly, your buyers have made a decision, and they’re prepared to take action.

Measuring Results and Making Necessary Changes

Along the way, there will be plenty of opportunities to measure how things are going and make the changes necessary to get back on track if needs be. However, before you start to measure success, it’s important to define what success means for your Shopify store.

If success is driving more traffic month-over-month, then your focus should be on the total number of unique visitors to your store’s website each month (or, maybe, the number of people that visit multiple times each month.)

If you don’t see enough traffic, you could be advancing the marketing funnel too quickly, or your content isn’t resonating with your audience. If your content isn’t resonating, there’s plenty of room and time to experiment. Finding a content “sweet spot” that encourages engagement and action is a constant work in progress and is never fully perfected. 

All you can expect is to find something that works and double down!

Once your traffic is at a satisfactory level, attention can shift to measuring conversion rate. If your conversion rate isn’t as strong as you need it to be, changes are necessary that encourage people to act once they arrive.

A great way to tweak your content to reflect what your potential customers want is to ask them what they want!

Ask Your Customers for Direct Feedback

If your content isn’t resonating - and people aren’t visiting your Shopify store often enough given what you’re sharing - reach out to existing or previous customers and ask what they’d like to see.

Sometimes we start to create content we think people will enjoy rather than finding out for sure that they will enjoy it! For example, maybe most of your customers would rather see video or audio content than blog posts, but you’ve only been doing blogs that aren’t getting any traction (or vice versa).

Knowing what your potential buyers want to see makes executing a content strategy that drives consistent traffic much easier!

The core part of that content strategy is the right tactics.

2. What Type of Tactics Help Me to Drive More Organic Traffic to My Shopify Store?

Shopify organic traffic

There are plenty of tactics to implement to drive traffic to your Spotify store, but there are five which are tried-and-true and have been proven effective for all types of stores:

  1. Optimizing your site speed
  2. Developing a proper Search Engine Optimization structure
  3. Guest posting on popular blogs in your niche
  4. Actively acquiring backlinks in your niche
  5. Establishing the right social media presence

Optimizing Your Site Speed

When you visit Google to search and click on result No. 1 for your search (70% or more people do this, so I know what you do), what are you expecting? You’re expecting that link to load quickly so you can find what you need. 

Right?

Well, what happens if the site doesn’t load quickly? 

You close out the browser tab and go to listing No. 2. This scenario is why site speed is essential and arguably the No. 1 thing you need to consider to help your store earn more traffic.

It’s a little murky exactly how the search engines weigh site speed in their algorithms, but there’s no doubt that speed plays a role in how your content is ranked. And how often it appears in search. 

The faster your site loads, the better the experience for potential customers visiting your store for the first time or making a return visit to buy.

A few things in particular play an important role in how quickly your site loads:

  1. Whether or not you have a Content Delivery Network
  2. The quality of your website host
  3. Whether or not your images are properly optimized
  4. The type of website caching that you use, and
  5. Whether your site is error-proof or bogged down with errors

Content Delivery Networks

Content delivery networks (CDNs) are website servers spread out across multiple geographical locations. CDNs warehouse all of your content - including images, video, audio, and other large files - to be accessed by your website visitors when they land on your store.

Your site loads faster when using a CDN because these large assets aren’t stored within your Content Management System (CMS). Typical CMS include WordPress, Squarespace, Wix, etc. 

Because the assets are on the CDN and their servers are spread out, your website visitors receive content from the server closest to them geographically.

If you do not have a CDN for your store’s content, it will load straight from the CMS. Unfortunately, this means slow and lagging load times for your pages as that request is processed. And processed very slowly at that!

The Quality (or Lack Thereof) of Your Website Host

There’s a sea of website hosting services out there. It’s a relatively inexpensive business to set up; therefore, the barrier to entry is low. Because the barrier to entry is low, there’s a huge difference in quality among companies that offer website hosting services.

Some hosting services are set up in someone’s basement, working off a few blocks of connected servers, while massive corporations back others. Unfortunately, like most anything else, you get what you pay for when it comes to website hosting.

That said, there are a few “bargain” hosting companies out there like Namecheap or Host Gator that will help you get the job done when your store’s first getting started. But, if you have some traction and your store is earning more traffic every month, you’ll want to find a hosting solution that can scale with you.

Be willing to spend some money here! 

The last thing you want is downtime issues, where a percentage of visitors to your store can’t access it because you’ve crashed. You want repeat visitors! And to earn them, you need a predictable site experience.

The predictability comes through having a solid website host as a partner.

Image Optimization

Apart from a crappy website host, nothing drives down the performance of a store website faster than improperly optimized images. Images are huge files that take a long time for a CMS (or a CDN) to access and display for your store visitors.

Images are essential for any successful Shopify store. Visual marketing is a key component that helps your potential buyers see what you have to offer and decide. 

There are a few things you can do to optimize your images properly:

  1. First, use PNGs rather than JPEGs or JPGs when possible. PNGs are already compressed and are easier for your website to load than JPEGs and JPGs, which are bulkier.
  2. Try to keep the images you use below 1 MB if possible. If the image is larger, consider an image compressor like imageOptim or Kraken to make the image smaller.

Well-optimized images load quickly and look beautiful!

Website Caching

A website cache stores the most recent website version. When people visit your store, the site is loaded straight from the cache, so it doesn’t have to re-load every time you have a visitor. If your website isn’t cached, there will be a substantial difference in how quickly your site loads.

Most cache plugins are free - especially if you’re using WordPress as a CMS. Find one that makes sense for the CMS you use and get it set up as soon as possible if you don’t have one already.

Minimize Errors on Your Store’s Website

The fewer errors your store’s website has, the faster it will load. It’s a relatively simple equation.

It’s important to do a “health check” on your store’s website every so often to make sure there aren’t too many errors that are causing speed to bog down. The most usual culprits are 404 Not Found errors and redirection loops.

404 errors occur when a page cannot be found by one of your website visitors. You’ve probably encountered this before when you’ve visited a site, and there’s nothing there but a screen that says 404 Not Found or something similar.

It can be very frustrating for your visitors when they aren’t able to find what they need. 404 Errors usually occur because a link breaks for some reason. These links are easy to fix with a little practice and research, but they’re easier to avoid first.

Redirection loops happen when a page links to another page that links back to that page and so on. When this happens, your website visitor gets sent in a loop, and the page will never load because the links are going back and forth.

Developing a Proper Search Engine Optimization Structure

At some point, you’ve likely heard the term Search Engine Optimization (SEO). SEO is an essential element of any content strategy that will drive more organic traffic to your Shopify store.

To someone that doesn’t work with it every day, SEO can seem difficult to comprehend. Even mystical and mysterious. But, when you break it down into some easy-to-understand tasks, it’s less daunting.

The first important thing is to have a solid understanding of how potential buyers are searching for your product. With an understanding of the search terms they’re using to find a product like yours on the major search engines like Google, it’s much easier to create content that will rank well for those terms and have a chance to be noticed by your potential customers.

It all begins with keyword research. In your product’s niche, some keywords are highly competitive, and some are less so. The huge players in your space likely own some of the most competitive keywords because they can spend more money on content creation and link building to make content authoritative.

Unless you have unlimited resources, it’s a bad idea to chase these highly competitive keywords. Instead, identify keywords with a moderate level of competition and decent search volume, and focus your efforts there.

With the right SEO structure and consistent content publishing on your store’s blog or website, organic traffic will start to roll in more consistently. It’s a long game, though. 

So it’s important to stay consistent and committed for the long haul to get the results you want!

Guest Posting on Popular Blogs in Your Niche

Another effective way to gain more traction in your Shopify store’s niche is to guest blog on other store’s blogs or websites. Guest posting helps you build domain authority.

Domain authority measures how authoritative your store’s blog and your content are seen relative to your competition within your niche. Domain authority is measured on a scale of 0-100. 

A site with a 0 domain authority doesn’t have any backlinks flowing to it from other websites, so the search engines don’t see this site as having any authority. Conversely, a site with a 99 domain authority (no one has a 100) is very authoritative and likely has millions of links pointing back to it from other websites.

Megaliths like Google, Facebook, Twitter, and LinkedIn have 99 domain authority. There are a ton of blogs, stores, and websites that fall somewhere in between. When pursuing guest blogging opportunities, it’s best to write for store websites with blogs with a 35-60 domain authority. These store owners or website managers get far fewer requests for guest blogs than sites with domain authority greater than 60.

Try to land 2-3 guest blogs a month, if you can, to get backlinks flowing in from other high domain authority sites in your niche. The more high authority backlinks you have coming in, the more authoritative Google sees your store. 

And the more often your product pages - and site, in general - will be likely to surface in search results.

We’re mentioning backlinks above without getting into detail about what these are and why they’re so important. 

So let’s do that now.

Active Acquisition of Backlinks from Niche Websites

Backlinks are links from one site to another. For example, the links I created to other articles as resources earlier in this article are backlinks. When one site links to another site, they “pass on” authority to that site. So let’s say your website has a 50 domain authority, and the site you link to has a 60 domain authority. By linking to that site from your site, you pass them authority.

The higher the authority of the site that publishes your article, the more authority you get, and the better quality the link they provide you.

The volume of links and the average domain authority of sites providing links play a role in how your content surfaces in search, which drives you more organic traffic. But that’s not the only factor that matters!

What’s most important is the links you receive are permanent, do-follow backlinks. When a link is do-follow, the website you are receiving the link from is willingly passing on domain authority to you. 

Permanent is self-explanatory. The site won’t delete the link later. 

No-follow links have a code added which ensures you do not receive “passed on” authority. Therefore, when you acquire guest blogging opportunities, you must clarify with the website owner that the backlink(s) you’ll receive are permanent and do-follow! 

Don’t put in all that effort to win a link for it to disappear a few days after you finish!

All of the effort you put in on your store’s website to position your content for SEO, reach out to acquire guest posts, backlinks, and optimize speed is augmented and supported by the right type of social media presence.

Establishing the Right Type of Social Media Presence

If you’re an experienced Shopify seller - which most of you reading this likely is - you already have a social media presence. However, that presence may be driving some traffic to your store, or it may be frustrating to you to no end because it is not.

There’s a tendency to want to be everywhere at all times when it comes to social media. 

Common wisdom states the more present you are on multiple social mediums, and the more often you share content, the more visibility you’ll achieve and the more organic traffic you’ll earn as a result.

This notion isn’t necessarily true.

What if none of your potential customers are actually on these platforms? What if your focus should be on Instagram, and you’re posting five times a day on Facebook? To reiterate an earlier point, what matters most is that your social media strategy is built around the medium(s) where your customers are hanging out, and more importantly, where they are making purchases!

If you can lean in on one medium and place most of your effort there to cultivate an audience of potential buyers that mirrors your typical buyers and give them the content they want, there’s no reason to be everywhere else.

There’s an old saying in marketing that goes: “If you’re marketing to everyone, everywhere, you’re marketing to no one, nowhere.” 

So be careful not to fall victim to this.

3. How Do I Implement These Tactics to Drive More Organic Traffic to My Shopify Store?

Shopify traffic increase

Understanding the right tactics to implement and effectively implementing those tactics are two different things. 

Now that you know which tactics to use, let’s take a closer look at putting each of them to work.

We covered how to increase your site speed in some depth earlier, so we won’t go into that again here. 

Instead, let’s focus on these five factors:

  1. Installing the right SEO structure or revising existing content for SEO
  2. An effective approach to acquiring guest blogs
  3. Building a presence on your social medium of choice

Establishing the Right SEO Structure or Revising Existing Content for SEO

How you approach the Search Engine Optimization backbone of your store’s website or blog depends on content history. It’s one thing if you’ve never created any content. 

It’s an entirely different ballgame if you’ve created a bunch of content previously, which may or may not have the SEO structure it needs to have for effectiveness.

If you’ve never created any blog content before, it’s much easier to establish the right SEO structure from that point and going forward. 

It’s more difficult - but hardly impossible - to go back and install this structure to content previously published on your Shopify store’s website.

Starting With a Proper SEO Structure

If you’ve never published any content, there are a few things to consider in building the proper SEO structure for Shopify blog content or product landing pages:

  1. Optimizing Site Structure With Categories and Sub-Categories
  2. Making Sure Your Site Design Is Responsive
  3. Optimizing Each of Your Product Pages
  4. Using the Right Shopify Apps and Tools

Optimizing Site Structure With Categories and Sub-Categories

The best Shopify sites are very easy to navigate.

So it’s not hard at all when you land on these pages for the first time to find the exact product for which you’re searching. It might take a click or two, but you definitely won’t have to dig too deeply to find what you want.

The reason for this is category structure. A user-friendly product page structure flows downward to help people find what they need. For example, there may be a page for shoes. That’s the primary category. Then you have sub-categories like basketball shoes, tennis shoes, and so on. Then there may even be sub-sub-categories like blue basketball shoes, blue tennis shoes, etc.

Because this categorical structure flows downward, it’s easy to click through the product page for a specific product for your customers to make an easy selection and purchase. 

Without this categorical structure, your visitors will quickly become frustrated with your Shopify store and be likely to abandon it for a competitor’s site, making their shopping experience simpler and more enjoyable.

If you already have this structure in place, do some double-checking to ensure it’s clean and clear. Then, put yourself in the shoes of someone who’s visiting your store’s website for the very first time. Do you think their experience would be easy and enjoyable?

Not sure? Maybe it’s time to ask some of your customers and find out!

Making Sure Your Site Design Is Responsive

Without responsive website design, the experience your website visitors have could be pretty miserable on smartphones and other devices. 

Google tends to bury websites and Shopify stores that aren’t responsive.

Responsive websites are engaging websites. For example, when your potential customers are on the website for your Shopify store for a longer time - clicking around from one page to the next - they’re much more likely to purchase than if they go to one page and get frustrated due to the poor experience, and bounce off.

A single good experience on your site leads to future visits. Future visits are valuable from an SEO perspective and play a huge role in whether or not someone buys from you and becomes a repeat visitor.

Spend the time (and money, if necessary) to ensure your site is responsive, and you’ll see the benefits in doing so through more organic traffic and better conversion of those visits.

Optimizing Each of Your Product Pages

With a logical site structure for your store that flows well on all types of devices and makes sense for your typical customers, the next step is to optimize each of your product pages. 

The most profitable pages for your store should be the first pages that visitors to your store’s website see. It’s logical, right? People’s attention spans are limited, so why not provide them what they’re looking for (most often) immediately?

Feature your best-selling products on your website’s home page, front-and-center. Next, feature your best-selling product collections as people scroll down below the fold, then round out the homepage, feature other individual products that sell well. You’re giving people plenty of opportunities to buy via this structure. 

And as long as you’re consistently tweaking the homepage to reflect what’s selling well, your sales should continue to improve as you drive more organic traffic through the strategies we’ve outlined in this article.

If your store is new, it’s still important to optimize your homepage, but there will be a few more educated guesses involved when you have less data with which to work. Page naming convention is one thing you can actively control during this growth period. Make sure to name your pages consistently to give each page the best chance to surface in search results.

For example, consider a formula like this:

Keyword 1 - Shop for Keyword 2 - Name of Your Store

Reversible Basketball Shorts - Shop for Reversible Basketball Shorts Online - Basketball Shorts Outlet

Using the Right Shopify Apps and Tools

Best practices are important to ensure your store’s SEO backbone is solid, but it never hurts to have help from a few apps that are custom-built for that purpose.

Here are three SEO tools with different purposes that are worth checking out:

  1. Shopify SEO Manager
  2. Schema Plus SEO
  3. Bulk Image Edit

Shopify SEO manager is a no-brainer to add as a tool if you’re serious about optimizing your Shopify store and how that relates to long-term organic traffic growth. There are many exclusive features built-in here, which gives you a massive advantage in building a Shopify store, regardless of your level of experience. 

Admittedly, the tool may be more powerful for beginners due to the number of templates and pre-built examples you can follow. Still, experienced sellers can leverage its power as well, in different ways.

Former Google engineers built schema Plus SEO, and that’s probably enough to say, on its own. The app automatically adds code to your Shopify store’s website, making it more likely to win in search against the competition and help drive you more organic traffic through this placement. 

In simplest terms, Schema Plus SEO helps Google’s “spiders” better understand your site as they work to make it easier for your content to be optimized in the search engines more quickly.

Editing images one by one is a giant pain. 

Especially if your site has a wide variety of products that fall into different categories, that’s where a mass image editor like Bulk Image Edit can make such a massive difference. Bulk Image Edit allows you to edit multiple images at once to make the process move much more quickly so you can move on to something more enjoyable.

4. An Effective Approach to Acquiring High-Impact Guest Blogs

Shopify Guest blogger

Acquiring guest blogs isn’t necessarily easy, but the effort is well worth the return when you follow a time-tested strategy. That strategy includes reaching out to the right type of blogs, so you hit the mark and don’t get ignored.

To perform effective guest blog outreach campaigns, you need a few tools:

  1. The Ahrefs or SEM Rush plugin to check domain authority
  2. The Hunter.io Google Chrome extension to pull back email addresses, and
  3. A free email campaign tool to execute on the campaigns (i.e., MailChimp)

The Ahefs or SEM Rush plugin allows you to automatically check the domain authority of a website when you visit that site to make the process of finding targets a little easier. When you find sites in the 35-60 domain authority range, write those down or add them to a spreadsheet, so you can take the next step to pull back email addresses for your campaign.

Install the Hunter.io Google Chrome extension or visit the website on your browser to find email addresses for the website you’re researching. All you have to do is click on the extension if you have it or input the website address into the search bar, and you’ll find some email addresses for target contacts you can add to your campaign.

If it’s a large company that you’re targeting, do a little research on LinkedIn to find a content manager or editor in chief to contact. They’ll be most likely to entertain your pitch.

Once you have all of your contacts and email addresses ready, load those into a free email campaign software like MailChimp and fire off your campaign! 

Make sure to personalize the emails you send so the receiver is more likely to respond, and add a few links to your previous guest blogs, so it’s an easy decision to give you an opportunity.

It’s somewhat of a numbers game to land these opportunities, but it’s well worth the effort!

5. Building a Presence on the Social Medium of Your Choice

Shopify social media

One of the things you’ll hear consistently about social media strategy is to have a presence everywhere you can, and post on those mediums as often as possible. This notion is great in theory, but it’s very different from executing consistently.

When you try to post on several mediums each day and maintain communities there - especially if you’re trying to do this alone while also managing the day-to-day operations of your Shopify store - you’re on a first-class path to burnout. 

Of course, it’s a little different if you have a few people managing social media for you, but it can be difficult to maintain consistency and ensure things are getting done every day.

Instead, consider finding where most of your audience hangs out and focus your efforts there in the short term. It’s a great way to perform more of a sustained, focused test to see if your most likely buyers respond to the content you have to share about your product and how it solves problems or makes people’s lives easier.

If people do respond on that platform, that’s great! Your life just got a little easier. Now you can not only double-down on content there but also consider running some ads which target the people who are responding to your content organically to drive even more targeted traffic to your Shopify store. 

If people aren’t responding, you can tweak your approach with different types of content or different methods of delivery - timing, days of the week, number of posts per week, etc. - to see if that makes any difference. If it doesn’t, you have the signals and the data you need to move to another platform to try a new experiment!

6. In Conclusion

Driving consistently more traffic to your Shopify eCommerce store is not an instant gratification process. Instead, it’s a long-term process built on the backbone of careful tactics which require consistent implementation. 

It won’t happen for you overnight, but as long as you put in the effort with intention, it will happen. And this traffic won’t be traffic from anyone; it’ll be traffic from highly-targeted potential buyers who are ready to become long-term customers.

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