Why Tracking Products' Keywords Rankings on Amazon is Important

Publication: Tuesday, July 30, 2019.

DataHawk is a web-based Amazon Analytics Tool that combines a Keyword Ranking Tracker, a Product Tracker, a Market and Keyword Analysis tool, and a Product Research engine. This is a blog post where we give our two cents on the importance of tracking organic ranks on Amazon.

Staying ahead of the competition and getting your own slice of the Amazon sales cake has become a very challenging thing to do. Among many other things, optimizing your listings, being proactive with your pricing strategy, and providing outstanding customer service are all very important. But what about the keywords that you use in your product title, bullet points, product description, and back-end search terms?

As you might have guessed, these are important as well. But keywords are not important only when you are launching your products on Amazon. Maintaining ongoing monitoring of your Amazon products’ keywords rankings is the only way to ensure success. Here is why.

The Five Ways you Can Leverage Amazon Organic Keyword Ranks Data

DataHawk users rely on our Organic Keyword Rank tracker to monitor the organic performance of their products and bechmark it againsts their competitors. Doing so allows them to extract many unique insights:

  1. Understand how their product listing optimization efforts (title, description, bullet points, and backend search terms) are affecting their organic rankings.
  2. Understand which keywords are driving sales organically the most.
  3. Understand the correlation between their sales velocity, BSR, and organic rankings.
  4. Understand which keywords they should stop bidding on, start bidding on, and how much they should be bidding on each, hence optimizing their return-on-ad-spend.
  5. Understand how their advertising efforts are affecting their organic rankings.

Below, we'll be exploring some of those use cases and addressing other ancillary ones.

Assess Your A9 Optimization Strategy

You should be well aware that optimizing for A9 Amazon’s search algorithm is not a once-in-a-lifetime activity. To reach success, you will have to implement an ongoing optimization strategy. And to do so, you will need some insight into how well your keywords are performing.

This can be of tremendous help, especially if you are not using any other marketing strategies to drive your sales on Amazon. Once you post your listings and make your products available for sale, you will be able to see how well they rank thanks to your keyword choices.

For instance, the number of sales is the best indicator to see how well a keyword is performing. If you choose the right keyword, it will result in your product appearing more often in customers’ search results. This results in more sales and automatically improves the position of the keyword in question.

Succeed In Launching New Products

Launching a new product on Amazon is a very challenging thing to do, especially if you are a first-time seller. Even if you do your keyword research right, you will still have gaps in your knowledge and lack that important bit of actionable information. Did you know that apart from tracking your Amazon products’ keywords, you can also do that with your competitors?

With an appropriate tool at your disposal, you can do this in a few simple clicks. DataHawk is a web-based Amazon Analytics software that incorporates a keyword ranking and tracking tool. After you go through your competitors' listings, you can identify the keywords they are using and add them to DataHawk alongside the ones you’ve chosen. Comparing their performance in terms of Score and Search Volume against yours will help you assess your chances on the target market. This technique is also valuable for established Amazon sellers who want to penetrate new markets and drive sales in niches they don't have experience in.

Mousing over the Score tab for a Keywordon DataHawk will tell you how competitive is the niche you are targeting, including keyword competition, review, and rating scores.

Compare Your Performance Against Competitors

While we are talking about the competition, comparing their keyword rankings against yours can also help you learn a great deal about your business model. The road to success is pretty simple. All you have to do is track your products and keywords, as well as their products and keywords.

This practice will help you assess your competition in the first place and decide whether it is worth your while to spend time and resources into penetrating that specific market.

You can see how your keywords are performing over time and compare it to their performance. Tools such as DataHawk offer one more benefit – you can see how keywords and products perform over time. All you have to do is click on the product you are tracking and activate the keyword tracker.

Optimize Your Marketing Efforts

OK, you’ve done your competitor analysis via product and keyword tracking and you’ve come to the conclusion that you are doing everything they do, but they are still ranked better than you. Where is the catch?

This is why monitoring your keywords and products alongside your competitors’ is important. If this is the scenario you encounter, it can mean only one thing. They are utilizing other advertising techniques to improve their products’ rankings on Amazon.

It can be anything ranging from SEO and pricing strategy to PPC and affiliate marketing. But now that you know why there is a gap between your and their keyword performance, you can diversify and optimize your marketing efforts. More importantly, after going live with marketing campaigns, you can monitor how they affect your keyword rankings on a daily basis and optimize your marketing even more down the line to get the best results possible.

Keep Your Inventory Stocked

Monitoring your keywords along with products has one more benefit – you will be able to keep your inventory stocked. DataHawk allows you to see a monthly sales estimation for each product you are tracking.

On top of that, you can use keyword rank to predict your sales – the higher the rank, the more sales you should expect. This can help you estimate how many products you need to have in inventory at all times. Thus you will ensure that your keyword still remains ranked high, as you will minimize the risk of instant ranking decline due to the no inventory problem.

Starting with an inventory of the appropriate size when launching a new product on Amazon is also important. You can assess your inventory requirements by taking a look at competitors ranking for the same keyword.

Take a look at their products and their monthly sales estimation to see how to properly prepare. Here you can learn a lot more about how to track product keywords ranking on Amazon with DataHawk.

Improve Resource Allocation Optimization

At last, we have problems related to resource allocation. If you have just a few products on Amazon, this won’t be a problem. But if you have dozens or hundreds of products and limited resources, how will you know which one deserves more attention? The answer is simple – keyword monitoring will help you assess where to allocate your resources.

Keyword monitoring is one of the best practices Amazon sellers can pursue. This practice will feed you all the data you need to make the important business decisions. Whether you want to assess your competitors’ strategy, improve your own ranking game, or decide whether to allocate more resources to specific products, keyword monitoring is the way to go.