Optimize your Amazon Advertising Strategy for Halloween

It is said that 82% of US households plan on trick-or-treating, while 96% of families plan on making a Halloween-related purchase. These figures do not apply 100% to Amazon, but they still are a sign of the return of Halloween.

Your competitors are also feeling the return of Halloween, likely planning on unique plans. Below, we will go through some of the more common methods you can use.

You can stretch the truth a bit; our pricing section (found below) shows some generic LEDs that fit the category. The color orange makes this lightbulb suitable enough for the product category.

But if you don’t work in the electronics category, where do you start? The answer comes from your current niche.

For example, members of the cookware niche can create cake pans, wooden spoons, or baking mold sets. If you work in electronics, you could have pumpkin-colored headphones or phone cases.

You don’t have to stick with your niche completely; use it as a point of inspiration. It might enable you to hit a unique product type others find difficulty challenging.

If you are a private label seller, you can purchase your products from a manufacturer and apply them to your brand. That way, you don’t have to compete with others. Check out this other article to dive deeper into private-label selling on Amazon.

Beyond choosing a product associated with your niche, you need to set a higher priority: performance.

• There might be no good products aligned with your brand
• You might see more potential in selling other temporary Halloween products

If you are a new seller, you recall that a good product needs reasonably low competitiveness, enough buyers, and a solid profit margin. That trifecta needs to apply if you want to have reliable effectiveness in any new niche. Check out this comprehensive guide for more info on Amazon product research.

If you already have a high seller rating, you are off to a good start. Getting the ball rolling gives you a greater chance to work in a competitive field.

However, you’ll still want to come in with a bidding strategy, as buying the slots enables you a more significant chance to climb to the top place of any targeted niche. Combining an effective bidding strategy with a high-potential niche is a great way to gain many sales on Amazon.

Through the data on DataHawk’s Product Benchmark Tool, you can find out what products have the most potential.

In the example above, the brand HSBHSJ targets the term “Halloween Costumes.” Because of how general the term is, we are afraid they won’t get much exposure.

However, if you are going to target Halloween costumes, it’s best to go with someone universal for both genders. Given that most Halloween costume marketing strategies target children, the ad isn’t entirely worthless.

When it comes to bidding, you’ll want to remember the importance of long-tail keywords. Those keywords contain three or more words, such as Halloween costumes for men. Check out this article to learn more about Amazon PPC Bidding strategies.

With this case, you can be more direct, having your sponsored product target a male. It would be best to include more detail, such as the word “funny,” if you write costumes to make people laugh.

You can also choose to exclude short-tail keywords like “Halloween costumes,” as competing for that target might be less valuable. Adding these negative keywords can narrow your target audience to those seeking particular things.

It is essential for small Amazon businesses competing for Halloween to tweak their keywords to include Halloween in their targets. However, you do not want these Halloween keywords to become too generic and unhelpful.

While Cheetos is going for a horror theme, most people searching for Mike Myers costumes are not looking for Cheetos. This example is likely a bit of a missed opportunity and overbidding for Halloween keywords.

This ad campaign might come with other targets, so it is essential not to limit yourself. Amazon sponsored advertising and display advertising are both staples in which you should continue investing.

However, Halloween is an excellent opportunity to spread your brand story. For example, Heineken (the beer company) aligned their brand with a series of notable Halloween characters.

A large part of creating a brand comes from creating a brand personality. Having a slightly quirky brand appeals to most people; look at the success of Old Spice.

Halloween is a great chance to let your brand team let loose and generate ideas. With hose ideas, your brand gains exposure as people share your creativity. A brand that doesn’t appeal to humans won’t sell a lot.

If you don’t have a brand established, the importance of the Amazon Brand Registry is evident. Gathering more exposure through recognition is a great way to gain sales.

When this happens, your competitors will put your business to a significant test. Whether you are a new or a veteran Amazon seller, you know it’s time to direct your resources to what generates the most sales.

The beginning of October is an excellent time to discuss where your resources could go. It enables you to eliminate poor performers and focus on your stronger ones.

Even if your product has little chance of ranking during Halloween, October is a crossroads. Whenever October comes around, take some time to reevaluate your product lineup to see what you can change.

When you bring people in from social media, it allows you to connect with them. A positive customer experience is something that starts with a purchase and ends with a relationship. Gaining their trust is something that begins from the first view.

A social media presence enables your brand to grow at a better rate. Providing your customer a method to contact you outside of Amazon is the first. But it also allows you to share the latest Halloween event.

Those “stay safe out there this Halloween” reminders are a reminder to your customers that you do care. It is also a reminder to your customers that you still exist.

When customers know you exist, it brings them back to the last product they purchased from you. Provided that was a good experience, they might think about getting something else.

The creation of social campaigns for Halloween is a great way to attract attention to your deals. If you plan on selling Halloween stuff, social media is a great way to make that announcement. You can check out this article for more information on the Amazon brand referral program

If your customers are like most, instant gratification is essential. That’s why they typically limit themselves to shopping for Amazon Prime products.

Prime shipping, a benefit that comes from being an FBA Seller, enables many of your customers to receive products in one or two days. This short shipping period heavily increases your chance for a sale.

With Halloween coming at the end of this month, customers want their products to arrive early. FBA enables you to do this by putting this shipping challenge in the hands of Amazon’s fulfillment centers.

Becoming an FBA Seller now would set you up just in time for the demanding holiday season. If you are struggling to make warehouse demands, Amazon has tools through FBA that can help.

With enough sugar coursing through your system, you might have the energy levels needed to outpace your competition. If you have kids, you’ll need the support this year.

The point being, it is essential to take time for yourself as we approach the holidays. Make sure you take time to yourself and enjoy the good stuff.

While having a fat bank account is excellent, it’s okay if you get a little fat on sweets and treats. Take some time to yourself and enjoy the holiday season.