How to Set Up and Use Advanced and Custom Amazon Product Alerts

When it comes to tracking changes on your Amazon product listings, it can become quite a time-consuming task to keep up with. This is especially true the more products you sell. You could spend hours of your day on Amazon Seller Central, waiting until something goes wrong.

That's not a good way to live and draws your attention away from meaningful business discussions. You must get a product tracking tool that helps you succeed.

That's why we created the advanced Amazon Product Alerting Tool.

Stay alert Amazon product alerts

1. What is the Amazon Product Alerting Tool?

How to use Amazon product Alerts eCommerce

The Product Alerting Tool by DataHawk is a tool you can use to stay updated on the latest product changes. You can create triggers to receive email alerts, review alerts, buy box alerts, and price alerts.

These email notifications can be sent directly to you, enabling you to respond when the situation changes. For example, hijack alerts tell you when someone has stolen the buy box, one of the most important.

Using DataHawk's tool does not require access to Seller Central, Vendor Central, or Amazon Advertising Accounts. You need to know the ASINs of the products you want to track and the data is get pulled automatically.

The advanced triggers will eventually tell you when sales drop. Regardless of what email alerts you need, we have you covered.

In this use case article, you will learn how to use Amazon Alerts to improve your business performance.

2. How to Use Amazon Alerts

Step One: Navigating To The Alerts Menu

Home page DataHawk dashboard product Alerting

To get to your chosen page, you will want to click the reports and automation tool in the bottom-left corner of the navbar.

The first screen you will see is a reports section telling you of all potential reports you can make. These include tracked products, single data pieces from products, Walmart reports, keywords, sales rank, finance reports, advertising reports, and other essential data pieces.

Clicking "run" will create a report to be sent to you by email. The information will show up in your email like this:

Clicking "schedule" will enable you to create daily, weekly, or monthly updates to your email. You'll see them in the second section of your submenu: "Scheduled Reports."

Any warnings you select will appear in this section; you will need to click on the following site to navigate to it:

Amazon Alerting trigger set up

Step Two: Setting Up Your First Email Alert

If you've never created an trigger, you will see a blank screen like this:

Adding Amazon trigger alerts DataHawk

Clicking the "create group" button is where you need to start. You will see a popup that will enable you to name your alert and another popup referring to email recipients from this screen.

DataHawk enables you to send update emails on changing stats to anyone in your workgroup. Your workgroup includes anyone who has a reason to access this data.

All emails you include as part of this are considered part of your Alert Group. If you have a larger company with a separate department, you can divide the alert group by function.

For example, those who work in inventory management will likely want a notification when inventory reaches below a certain level. But people who create advertisements won't need this information.

Once you name your project and click the following button, you should see this screen:

Manage Amazon email alerts

From this point, you can begin creating triggers that create these email reports. Clicking on the "Create your first trigger" will open up the following three steps.

Step Three: Creating A Trigger Event

To create a trigger event, you must go through three sub-steps. The first one is to name your trigger event. So be sure to name it after something that makes sense.

Because I want to know when my product becomes a best seller, that's what I'm tracking.

The next phase involves you defining the scope.

Three potential areas define the scope:

  • Projects - Projects include a group of products that you actively lump together by ASINs
  • Products - You can choose to add individual products to your tracking. However, the items must be in an existing project.
  • Owned Product Tags - These are labels you can add to each product or keyword to make tracking easier. For example, you might have a tag for stainless steel bottles vs. smart water bottles. Tags are best if you want to sort through items on your product list

Earlier, I created a project grouping for water bottles, so we will add it by clicking on the search bar

Define the scope of your Amazon alert project

If you have more projects, you can search for the project title and find it through the search bar.

After adding what you want to track, you can move on and add what triggers you want to follow. You can keep track of different templates.

Understanding and Selecting Standard Templates

DataHawk has 13 different standard template options for different situations. These standard templates are track more common aspects of your and your competitor's product listing changes.

Here are the potential templates you can choose:

  • Going Out Of Stock - It tracks when one (or multiple) products are going out of stock
  • Losing The Buy Box - You receive notifications when any of your products lose the buy box to a competitor
  • The Appearance of a New Seller on the Buy Box - When a new seller of your product is competing for the featured offer
  • Entering The Top 10 Selling List - When any of your items on the project list (or individual items) end up in the top ten of any product category
  • Dropping Out Of The Top 10 Selling List - When any of your items fall out of being in the top 10 of any product category
  • Becoming a Best Seller - When you become number one in the sales rank of any category.
  • Significant Decrease in Price - When one or multiple tracked items decrease the price by 10%
  • Changes In Listing Detail - Get notified of any change to the product title, description, bullet points, images, videos, or Amazon A+ Content.
  • Changes In Title - Get a notification about any changes in the title (without all the other optional Content)
  • Changes In Media Assets - Any change in the number of videos or images
  • Changes In One and Two-Stars Ratings - You receive notifications when the number of one or two-star rating increase.
  • All - You receive a notification when any of the above changes occur.

You can choose as many or as few as you want, but it is essential to be selective in what you prefer. It is vital to understand why you want to apply the template.

Examples of How Standard Templates Can Be Useful

Setting up triggers in DataHawk alerting dashboard

These templates are convenient across all types of sellers. Here's how they apply to different groups

You want to keep a close eye on price changes for wholesaler retail arbitrage. Competitors love to undercut the competition with price changes.

If you receive a notification of this and lose the buy box; as a result, you know what to do. Having multiple options selected to look for specific responses can make this tool incredibly useful.

Wholesalers benefit because they can track changes to Content. Significant companies are constantly changing Content around, and you as a seller might disapprove of it.

Receiving notice enables you to reach out to the manufacturer and product owner potentially.

If you own the product as a private label seller, tracking changes in category ranking and negative customer feedback can be beneficial.

But if you only use standard operators, you are missing out on potential. To truly own the market, you need to understand the use of advanced tools through custom templates.

Step Four (Optional): The Creation of Custom Triggers

Choosing a custom template for your Amazon email alerts

If you need more control over alert tools, custom triggers enable you to dig into more detail. The excess information helps those who are looking for specific data changes to meet those needs.

The changes are dedicated to IF statements, which are a popular part of changing factors in programming languages. "IF" reports vary depending on operators, which enable notifications to be sent in particular situations.

3. "IF" Statements You Need To Know About

"IF" statements are broken down into numerous categories for easy sorting. Here are those sections:

  • Buy Box and Pricing - The Buy Box and Pricing deals with topics related to the competitiveness of the buy box. The price, cost, and number of sellers are tracked with greater detail under custom rules.
  • Listing Details - The listing details section counts the number of images, title changes, description changes, and any changes in A+ Content. This provides greater detail compared to the standard tracking above. 
  • Reviews and Ratings - It counts the changes in both positive and negative reviews alongside the product's overall rating. This advanced area is best if you need more detail on your review tracking.

Where standard triggers track the more general details of your product, custom triggers enable you to see detailed product changes. Through daily email alerts from DataHawk, you can become more competitive and responsive regarding your Amazon store.

4. How to Set Up and Use Operators

Operators enable you to track any number of changes. These operators include the following:

  • Detected changes up or down a specific value
  • Relative changes of a value that go up or down
  • Whether your tracked values go over or under a number
  • Whether your price can be followed (such as if your listing has been taken down)
  • If your text matches a specific string (i.e., if you see the word "soft" appear on your manufacturer's A+ content change)

Custom operators enable you to track any changes, specific or unspecific. This way, you can get email alerts on only the changes you set

These operators differ by absolute vs. relative values as well. Absolute values are dependent on nothing, while relative values are those changing in comparison to others. For example, relative values vary based on a percentage of other numbers.

5. How Advanced Triggers Can Improve Business Performance

Product alerting tool to improve eCommerce business performance

The advanced product tracker enables you to see specific changes in price and ranking.

Suppose you and another wholesaler are incredibly competitive for the top slot of a product. In that case, the competitor can drop their price a penny below yours to seize the top rank. Take a look at these Pringles chips, for example:

Depending on how closely you want to track it, you might want to make your absolute value 0.01. When following your competition through this method, you can be responsive to those changes.

Receiving numerous notifications is a sign that your competitor is testing the waters. If you can, you might respond to this by dropping your price further.

You can also use these operators to track the number of ratings you receive. It gives you a good reason not to crack open the wine when you reach over 100 ratings on a target.

These notifications can tell you when to enact phase two for strategies that come in stages. For example, you might be testing the future success of a new product line, planning to bump up your PPC costs heavily once it reaches five positive reviews.

In this case, you'll want to use the IF positive rating (4 or 5 stars) increases by more than absolute value settings:

Custom Amazon alert templates

6. Conclusion

Overall, the Amazon Product Alerting tool is one of the best strategies to outrun your competition. In the eCommerce, using AI-enhanced tools is a crucial piece of your strategy. This is why the top Amazon sellers all use an automated alerting system.

Being able to take part in your business and put it in the hands of an autoresponder saves you money. However, it also gives you more control in understanding specific actions your business needs to take to succeed.

You can also learn more about Amazon Alerts in a live software demo with on of the DataHawk team members. Don't hesitate to contact our support staff to help you understand how we can help your Amazon business obtain success.


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