Maximize Sales by Selling Seasonal Products on Amazon
Marketing and selling seasonal products on Amazon can be an extremely lucrative endeavor if executed correctly and timely. This how-to-sell seasonal products on Amazon guide can help sellers maximize sales in 2022. The very first step involves planning ahead with an eCommerce calendar. Sellers can more adequately prepare effective marketing and sales campaigns only once they have identified the best-suited dates for the products they offer.
- What Is a Seasonal Product?
- Holiday Insights From 2021
While high sales potential does not come without risks, sellers can rest assured because seasonal products reveal recurring themes. Conducting thorough research and pinpointing which products never cease to disappoint can set the tone for a promising advertising strategy. Sellers can leverage the metrics shown on this chart to identify the times of year that yield the highest conversion rates for Amazon sellers.
What Is a Seasonal Product?
Seasonal products, unlike other products found on Amazon, are in demand during specific times of the year. Amazon’s digital marketplace works by the principles of supply and demand. So, seasonal products are in high demand during select seasons. If you target the right seasonal products, you will make a lot of money, especially if your supplies stay healthy.
Selling seasonal products is only viable during the season. Throughout the rest of the year, the demand for these products often goes down as consumers lose interest in buying them. Bear in mind that there are all sorts of seasons. For example, if you are an international seller dealing with seasonal products, sales is a year-round job as seasonal sales opportunities never subside.
In a nutshell, research what products will be selling well and how the market is doing. For example, you can glance at Black Friday/ Cyber Monday Insights from previous years to see how eCommerce platforms fared and what sold most.
Holiday Insights From 2021
Amazon sellers can examine the chart in greater detail to leverage the metrics on the chart to identify the times of year that yielded the highest conversion rates so that they can target those particular moments when selling seasonal products on Amazon in 2022.
The Four Basic Types of Seasonal Amazon Products
The four standard seasonal Amazon products have everything to do with significant seasons: spring, summer, autumn, and winter.
Spring Seasonal Products
The spring is the early announcement of good weather. People love to go out and greet those first sunny days. Going out for a walk, tending to the freshly awakened garden, and spending time in local restaurants are among the many things people do during spring. Your job is to predict what they need to go through these activities seamlessly. Some seasonal items that might be in high demand on Amazon during spring are:
- Spring footwear
- Spring outfits
- Gardening equipment
- Hiking shoes
- Jogging equipment
Summer Seasonal Products
People tend to do particular activities during the summer, such as going on a vacation, spending time at the beach, camping out in nature, and doing countless other activities. So, ask yourself, “What do these consumers need? How can I fill their void and satisfy their needs?” You already know the answers. In case you do not, here are some ideas to refresh your memory:
- Sun protection creams and oils
- Mosquito repellant solutions
- Beach equipment (beds, umbrellas, balls)
Autumn Seasonal Products
- Leaf vacuums and blowers
- Various school items
- Autumn footwear for women and men
- Biodegradable lawn bags
- Refrigerator bags
- Scented soaps and candles
Winter Seasonal Products
Winter is often associated with colds and gift-giving. If you decide to pursue any of these ideas or even both, you cannot go wrong. There are many holidays during winter. On top of that, the temperature drops, and people still have their jobs to do. Others love to spend their vacation enjoying winter sports.
Consumers also need to tend to their cars and revisit their wardrobes. Your seasonal winter products can help them pull through the long winter. Here is what consumers might look for during winter:
- Winter sports equipment (masks, skis, helmets)
- Snow shovels
- Wrapping paper
- All types of gloves for men, women, and children
- Winter coats and jackets
- Antifreeze and tire chains for cars
Five Tips to Triumphantly Sell Seasonal Products on Amazon Next Season
Below is a list of five proven tips that will help you boost your sales and performance when selling seasonal products on Amazon this year and in the years to come.
1. Employ Proper Software Tools
Sellers should use the best Amazon FBA Tools to grow their business and to know what the market wants. DataHawk is a cutting-edge analytics solution software with a comprehensive Amazon Product Research Tool to evaluate product metrics, increase sales, optimize margins, boost productivity, and gain actionable insights.
2. Stock up in Advance
Make sure your product picks well before the season arrives. This will allow you to stock items and be able to restock them in time if a particular item starts selling better than you expected.
3. Use Product Inserts
Including product inserts in your packages adds a personal touch, which can go a long way. Some of the primary benefits of product inserts include increasing brand reputation, enhancing brand awareness, improving customer loyalty, promoting additional products, and encouraging positive feedback and reviews.
4. Do Not Wait for the Peak Season
Start selling at least a couple of weeks before the peak season. This is what all the best sellers do. It is a great way to capture early sales and advertise your products and generate season buzz.
5. Ensure Steady Sales by Planning for All Seasons Ahead
Capture all seasonal Amazon sales opportunities by planning and having seasonal items for every season.
Marketing and selling opportunities are endless when it comes to selling seasonal products on Amazon. Not only can it be engaging and fun, but it is also extremely rewarding. With the right data analytics and optimization tools, sellers can have all the understandings and resources they need at their fingertips to increase sales, optimize margins, boost productivity, and gain invaluable insights on how to obtain a competitive edge.
Note to sellers: just because everyone else is on vacation during the holiday seasons does not mean that you cannot take some time off as well. Amazon Vacation Mode is an enriching setting that allows sellers to put their accounts on hold without closing them out and losing sales.