Market Research for Amazon and Walmart

Start by selecting a set of mid-tail keywords (3 words) that best represent your product. Research the efficacy of those keywords to determine which ones will generate the most visibility for your product. Then analyze how the pricing is structured for each keyword while mainly focusing on page 1 median prices. Finally, you can leverage data around estimated monthly sales, reviews, and sales rank for Amazon to see how the best sellers perform. After analyzing and assessing the data, you can choose your target price accordingly.

There are six costs to consider when calculating the total product cost: 

1. FBA costs, which are affected by your product’s weight and dimensions.
2. Shipping costs, which get your products from your supplier to Amazon fulfillment centers and are affected by your product’s weight and dimensions.
3. Duties costs, which depend on your product, its country of origin, and the marketplace in which you’re selling.
4. Amazon referral fees, which depend on your product category.
5. Costs related to the customer damaged returns because, unfortunately, you will have to bear those yourself.
6. Marketing costs, which depend on how competitive your market is and how aggressive you want to be in your sales mix in terms of paid vs. organic sales.