DataHawk Market

Market Research for Amazon and Walmart

DataHawk Market allows you to outperform your competitors by leveraging market analytics on any category or subcategory and conducting keyword and best seller rank research to gain insights into which keywords to bid on and how to price your products.

Trusted by

lenovo-logo
samsung-logo
sellerx-logo
smartypants-logo
unilever-logo
boosted
r&blogo
roku logo
theordinary
netgearlogo

Tools Made for Understanding Market Dynamics

Explore market analysis tools to assess keyword efficacy, identify your competitors, and discover the price, ratings, and number of ratings your product needs to rank organically.

Product Research and Market Analysis

Evaluate keyword efficacy, identify your competitors, and discover the price, ratings, and number of ratings your product needs to rank organically in the first five search results pages.

Learn more

Best Sellers Rank
Browser Tool

View the top 100 selling products for any category on Amazon and analyze their price, ratings, and number of ratings to increase your odds of becoming the best selling product in your category.

Learn more

AI-Powered Sales Estimator Tool

Leverage DataHawk's AI-computed sales estimate metric, which links BSR to units sold, to see the maximum and minimum estimated and aggregated estimates for any product.

Learn more

Amazon and Walmart BSR Reports

Export and analyze historical and contemporary analytics on competing brands and products by generating detailed best seller rank reports designed to help you enhance your product's performance on Amazon and Walmart.

Top 100 Selling Products Report

Export a list of the top 100 best-selling products for a given category to analyze metrics such as rank, ASIN, product name, rating, reviews, and price.

Learn more

Category Best Sellers Report

Analyze the best-selling brands via Amazon Brand Share to assess market share and competitive dynamics on products in the 100 in terms of BSR.

Learn more

Category Best Selling Products

Export up to 30 days of history on the best-selling products and analyze leaderboards of brands whose products are on the best seller list the most.

Learn more

Product and Market Research FAQ

Why should I conduct product and market research?

To sell products successfully on Amazon or Walmart, you should first know the competitive landscape to understand how to price your product and become familiar with your addressable market and profit potential. By analyzing the market dynamics for any keyword assigned to the product, you track and see which products appear organically in the first five pages of the search results, along with their price, rating, and the number of ratings. Such metrics can help launch a product successfully and tell you how to price your product, the rating you need to have, and the number of ratings to rank in the first five pages of Amazon.

How do I define a pricing strategy for Amazon?

Start by selecting a set of mid-tail keywords (3 words) that best represent your product. Research the efficacy of those keywords to determine which ones will generate the most visibility for your product. Then analyze how the pricing is structured for each keyword while mainly focusing on page 1 median prices. Finally, you can leverage data around estimated monthly sales, reviews, and sales rank for Amazon to see how the best sellers perform. After analyzing and assessing the data, you can choose your target price accordingly.

What are some of the additional costs to consider when calculating the total product cost on Amazon?

There are six costs to consider when calculating the total product cost: 

  1. FBA costs, which are affected by your product’s weight and dimensions.
  2. Shipping costs, which get your products from your supplier to Amazon fulfillment centers and are affected by your product’s weight and dimensions.
  3. Duties costs, which depend on your product, its country of origin, and the marketplace in which you’re selling.
  4. Amazon referral fees, which depend on your product category.
  5. Costs related to the customer damaged returns because, unfortunately, you will have to bear those yourself.
  6. Marketing costs, which depend on how competitive your market is and how aggressive you want to be in your sales mix in terms of paid vs. organic sales.

Curated Content to Accelerate Growth

Explore the latest trends, insights, news, best practices, case studies, and optimization strategies to level up your eCommerce selling skills on Amazon and Walmart.

Research
14 Feb 2022
Amazon 2021 Advertising Benchmarks: Competitive...
Understanding Amazon Ads Amazon Sponsored Products Amazon Sponsored Brands Amazon Sponsored Display Amazon Sponsored Brand Video  Amazon Advertising Benchmarks How Are Brands Allocating Their Ad Spend? When Do Amazon...
Read More
Educational
09 Apr 2020
A Competitive Analysis: How to Track Amazon...
How to Run a Competitor Analysis on Amazon? 1. Identify Your Competitors on Amazon 2. Audit Your Competitors Product Listings 3. Evaluate Your Competitors Product Reviews 4. Research Your Competitors Targeted Keywords  5. Assess...
Read More
Research
18 May 2021
Amazon Ads Analysis: A Comparative Study on Sponsored Ads...
Introduction Amazon Sponsored Ads Types Amazon Sponsored Products ads  Amazon Sponsored Brands ads Amazon Sponsored Display ads Amazon Sponsored Ads: Performance Metrics What is the result? Ads Spend...
Read More
Educational
03 Mar 2021
Amazon Attribution: Pilot Traffic to Your Amazon...
What Is Amazon Attribution? Who Can Use Amazon Attribution? Why Is It Important to Drive External Traffic to My Amazon Listings? The "Why" of Driving Traffic to Your Amazon Listings How Does Amazon Attribution Work?  What is an...
Read More
Educational
19 Feb 2022
5 Essential Steps to Expand Your eCommerce Empire...
Market Analysis File the Paperwork Logistics An Importer of Record Marketing Learn and...
Read More
Educational
19 Jan 2021
7 Ways to Leverage Social Media to Grow Your Amazon...
Importance of Amazon Social Media Marketing The Changing Landscape of Social Media & Amazon in 2021 Don't Discount the Power of Organic Traffic Align the Social Aspects of Your Website With Your Social Accounts Constantly and Aggressively...
Read More

Start Your Free Trial

DataHawk is the ideal analytics platform for day-to-day doers, no matter their level of expertise, to gain intelligent insights and recommendations on optimizing their organic search performance on Amazon and Walmart.

Sign up now

Speak to an Expert

Our DataHawk experts are at your disposal to answer pertinent business questions, such as who are your competitors? How big is the market for Amazon and Walmart? How should you position your brand?

Schedule a call