DataHawk Advertising

Advertising Analytics
for Amazon

DataHawk Advertising allows you to enhance the performance of your Sponsored Ads and reduce your ACoS on Amazon by providing you with KPIs on ASIN levels and custom reports on advertising metrics to understand the impact your ads have on your selling performance.

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Reports and Recommendations on Your Amazon Advertising Efforts

Export and analyze historical and contemporary analytics on all your sponsored ad campaigns by generating reports outlining relevant advertising-related KPIs designed to help you better pilot your ads performance on Amazon.

Advertising History Report

Analyze advertising performance by assessing historical advertising metrics. The report demonstrates trends for relevant advertising KPIs such as impressions, clicks, CPC, CTR, advertising spend, paid sales, RoAS, ACoS, and CPS.

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Sponsored Products Ads Report

Export the last 14 days of advertising data for a given account and evaluate the performance of your product ads performance over a select timeframe. The report includes relevant metrics such as impressions, clicks, sales, units sold, conversion, and account type.

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Top-Spending ASINs Ad History

Analyze the performance of the top-spending ASINs to evaluate ad campaign efficacy and obtain an overview of the top-spending products and ad spend metrics for campaign types such as Sponsored Products, Sponsored Display, and Sponsored Brands.

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Sponsored Products Ads ASINs Audit

Analyze advertising efficacy for ASINs on which there are active Sponsored Products campaigns with product targeting. It includes leaderboards of the top ASINs segmented by impressions, clicks, conversions, and RoAS.

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Sponsored Products Ads Keywords Audit

Analyze Sponsored Products ads data for the keywords used in your campaigns to understand the efficacy of keywords. The report includes leaderboards of the top keywords segmented by impressions, clicks, conversions, and RoAS.

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Sponsored Products Bid Recommendations

Obtain recommendations on bidding decisions and bid-against ASINs on Sponsored Product campaigns to improve RoAS. Analyze advertising performance and profitability for keywords using metrics including impressions, clicks, conversions, and RoAS.

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Seamless Integration to All Major BI Software

Power all your tools with the same data, enable the best Amazon and Walmart product analytics, conduct A/B testing, and build custom dashboards right within your favorite BI solutions with the click of a button.

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Why You Should Care About Advertising on Amazon?

What are Amazon sponsored ads?

Amazon sponsored ads are a service the platform offers that works similar to pay-per-click ads on Google in that sellers only pay when consumers click on them. Amazon sponsored ads are advertised effects that appear on the search results page of Amazon and are denoted with subtle “sponsored” or “ad” text. There are four types: Sponsored Products ads, Sponsored Brands ads, Sponsored Display ads, and Sponsored Brand Video ads.

Should you Advertise on Amazon?

You should use Amazon sponsored ads if you would like to increase your brand awareness and appear on the first page of the platform’s search results. 

What are the different type of Amazon sponsored ads?

Sponsored Display and Video ads work to expand the reach and visibility of advertising campaigns to relevant customers on and off Amazon–they appear in multiple placements, such as on product detail pages,
brand websites, or custom detail pages.

Sponsored Brand ads increase traffic and enhance brand discoverability by targeting customers with high purchasing intent–they are featured both above and within product detail pages and at the bottom of the search results page.

Sponsored Product ads promote products by actively targeting shoppers who search using related keywords or browsing similar products–they can be located either at the top, on the side, or directly within search results and product pages.

Should I monitor my sponsored products on Amazon with an advertising PPC software?

By monitoring your sponsored products ad campaigns, you will increase your odds of boosting sales and controlling Amazon ACoS without spending precious time on manual management.

Why should I choose DataHawk's PPC tool to monitor my Amazon ads?

DataHawk Advertising is a PPC software that allows you to monitor any KPI related to your Amazon sponsored ads by day, week, or month to better understand the impact your ads have on your performance. It enables you to connect one or multiple Amazon ads accounts and access intuitive dashboards with relevant metrics on an account or child ASIN levels, such as impressions, clicks, CTR, CPC, ad spend, ad sales, ACoS, TACoS, conversion rate, total sales, blended CPS, ad sales weight, organic sales, and post-ads margin.

Start Your Free Trial

DataHawk is the ideal analytics platform for day-to-day doers, no matter their level of expertise, to gain intelligent insights and recommendations on optimizing their organic search performance on Amazon and Walmart.

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Speak to an Expert

Our DataHawk experts are at your disposal to answer pertinent business questions, such as who are your competitors? How big is the market for Amazon and Walmart? How should you position your brand?

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Curated Content to Accelerate Growth

Explore the latest trends, insights, news, best practices, case studies, and optimization strategies to level up your eCommerce selling skills on Amazon and Walmart.

Research
14 Feb 2022
Amazon 2021 Advertising Benchmarks: Competitive...
Understanding Amazon Ads Amazon Sponsored Products Amazon Sponsored Brands Amazon Sponsored Display Amazon Sponsored Brand Video  Amazon Advertising Benchmarks How Are Brands Allocating Their Ad Spend? When Do Amazon...
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Research
18 May 2021
Amazon Ads Analysis: A Comparative Study on Sponsored Ads...
Introduction Amazon Sponsored Ads Types Amazon Sponsored Products ads  Amazon Sponsored Brands ads Amazon Sponsored Display ads Amazon Sponsored Ads: Performance Metrics What is the result? Ads Spend...
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Educational
17 Mar 2022
Five Reasons Your Amazon
Products Are Not...
Introduction Unsatisfactory Product Reviews Inadequate Product Pricing Inferior Product Detail Page Undesirable Delivery Time  Poor Product Exposure  One More Tip to Guarantee Product...
Read More
Educational
17 Mar 2021
1P vs. 3P: Selling on Walmart and...
What is 1P?  What is 3P? 1P vs. 3P on Walmart and Amazon How to Sell on Walmart and Amazon Benefits of Selling on Walmart What is a Walmart DSV: Drop Ship Vendor Drawbacks of Selling on Walmart  Benefits of Selling on...
Read More
Educational
09 Apr 2020
A Competitive Analysis: How to Track Amazon...
How to Run a Competitor Analysis on Amazon? 1. Identify Your Competitors on Amazon 2. Audit Your Competitors Product Listings 3. Evaluate Your Competitors Product Reviews 4. Research Your Competitors Targeted Keywords  5. Assess...
Read More
04 Aug 2021
How You Can Effectively Use Amazon Sponsored Products...
Why Use Amazon Sponsored Product Ads? How Do Amazon Sponsored Products Ads Work? How to Improve Your Sponsored Product Ads? Tip Two: Optimize Your Search Terms Tip Three: Choose The Right Targets Tip Four: Monitor ACoS Tip...
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Time to Get Started

Win the digital shelf life and achieve greater visibility on Amazon and Walmart
through digital shelf analytics, dashboards, insights, and recommendations.

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