Digital Shelf Analytics for Amazon and Walmart

Track, measure, and analyze your optimization efforts with digital shelf analytics on your SEO, product, market, advertising, and finance data in dashboards to increase your organic search performance.

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DataHawk Enables eCommerce
Success on Amazon and Walmart

Leverage our software suite of SEO, product, market, advertising, and finance tools.

Analytics Tools for SEO, Product Intelligence, and Advertising

  • Track and Increase Organic Search Performance
    DataHawk SEO provides various keyword research tools, such as a Keyword Rank Tracker for Amazon and Walmart, to help improve keyword ranks and benchmark your performance against your competitors.
  • Monitor Any Products Data and Act On It
    DataHawk Product provides analytics and tools to monitor your products and competitors, such as an ASIN Tracker to access daily ASINs data
    and an alerting system to notify you of any product changes.
  • Enhance Your Advertising Strategy and Efforts
    DataHawk Advertising provides you with the Amazon advertising dashboards, analytics, and recommendations you need to increase visibility, reduce your ACoS, and better pilot your advertising efforts.

Optimization Tools for Improving Margins

  • Strengthen Your Product Listings
    Increase organic ranking and visibility by capitalizing on valuable search engine optimization insights to make more profitable keyword bids.
  • Ensure a Dynamic Pricing Strategy
    Leverage competitive data to execute superior pricing strategies by obtaining an accurate representation of your market and competition.
  • Avoid Making Preventable Mistakes
    Set up proactive alerts to monitor and respond to changes in PDPs, price, Buy Box status, number of sellers, hijackers, inventory, and sales rank.

Analytics Tools for Marketing and Data Teams

  • Sync All Your Amazon and Walmart Data
    Leverage DataHawk's API to import all of your Amazon or Walmart data to your internal systems to facilitate data exchange and analysis.
  • Analyze Millions of Real-Time Data Points
    Examine millions of up-to-date data points in intuitive charts, tables, dashboards, or reports to make smarter business decisions.
  • Generate Over 30 Data-Driven Reports
    Schedule or run over 30 reports about your Amazon or Walmart products to assess keywords, best seller rank, finance, and advertising data.

Deep Data Analysis for Unparalleled Insights

  • Comprehensive Research Tools
    Conduct thorough research to track, analyze, measure, benchmark, and develop new ideas on how to make your products the most competitive.
  • Competitive Recommendations
    Receive data-backed recommendations on optimizing your performance and better pilot your day-to-day operations on Amazon and Walmart.
  • Deep Analysis of Your Market
    Obtain key insights on the market dynamics of any keyword to assess keyword competitivity, identify competitors, and get a sales estimate.

For Brands and Agencies

DataHawk provides digital shelf analytics tools used and valued by brands and agencies to grow and better pilot their daily business operations on Amazon and Walmart.


From growing private label brands to Fortune 500 companies, brands of all sizes rely on DataHawk to increase visibility, sales, and margins with deeper data-driven insights, alerts, reports, and recommendations.


From individual consultants to prominent digital performance agencies, marketing professionals leverage DataHawk to manage, expand and delight their clients with reporting, market, advertising, and SEO tools.

One Platform - Five Solutions

Why DataHawk?

Joining DataHawk means access to all your Amazon and Walmart business needs. Our reliable customer success, sales, product, and data teams are committed to bettering your Amazon and Walmart businesses.

About Us

Launched in 2017, DataHawk is the first software platform that provides powerful enterprise-grade analytics intuitively and at scale at an affordable price. Today, we are the leading SEO and product data analytics solution in the market.
We are a team of 40+ experienced software developers, retail, and marketing professionals based in Paris, France. We recently raised $7 million in Series A Equity funding to become the global leader in Multi-Channel eCommerce Analytics and Optimization.

DataHawk Supports 21 Major Marketplaces

For Amazon, you can leverage DataHawk for the following marketplaces: US, UK, Turkey, UAE, Poland, Saudi Arabia, Singapore, Spain, Sweden, India, Japan, Mexico, Netherlands, Italy, China, Egypt, France, Germany, Australia, Brazil, and Canada. Whereas, DataHawk supports Walmart’s US digital marketplace.

Easy Enough for Any Team to Use

DataHawk is straightforward to use. Once you create your account, you just need to add products and keywords to get started. Unlike most other software tools, DataHawk’s interface and design are sleek, and the features are very comprehensive. Our helpdesk provides various help articles, and our team is here to help through our LiveChat if needed.

Advanced Tracking Technology

We have spent the past three years heavily investing in our proprietary technology, which can support massive data scales. This data has allowed us to create customized reports, alerts, and recommendations designed to empower eCommerce growth.

No Requirements to Connect Your Amazon or Walmart Accounts

DataHawk does not require any kind of access to your Amazon or Walmart seller or vendor account to use DataHawk Organic Search, DataHawk Product Data, and DataHawk Market Intelligence.

DataHawk Finance and Ads are the only two products that require integration with your Amazon account to work.

Free to Use With Additional Paid Subscriptions

DataHawk works on a Freemium model. This means we provide a free plan with limited functionalities that you can use for life. Paid plans offer more features and are billed as subscriptions.

For Big or Small Brands, Sellers, Vendors and Agencies

Our customers span from micro-businesses to global leading brands and agencies that rely on our proprietary scalable technology.


Trust Them, Not Us

Used and loved by the world's best brands, retailers, and agencies, big and small.

Rated 4.4+ Stars

Jennifer Greune

Director of Digital Marketing and eCommerce

Track price, reviews, BSR changes, and get alerts every day in your inbox.

DataHawk is really helpful for research and analytics on products. I can track competition and see what is going on with their products.

John Berggren

Marketing Director

Great tool for understanding Amazon analytics and competitor metrics.

We use DataHawk to find gaps in our Amazon ad campaigns, improve product detail pages, and keep tabs on competitors in our market.

Olin Graczyk

Director of eCommerce Strategy

A platform designed for professionals to manage their Amazon business.

The platform provides complete, thorough data on our ASINs and keyword research. It is extremely user-friendly and quite responsive.

Stefani Colbacchini

Amazon Brand Manager

A must-have solution to optimize and track your products on Amazon.

Optimize and track your products on Amazon; no other Amazon seller-focused solution tracks products like DataHawk does.

Spencer Siegrist

eCommerce Account Coordinator

The key formula required for your listings to succeed on Amazon.

Automate product detail page tracking and leverage competitive market analysis tools and tons of performance metrics.

Curated Content to Accelerate Growth

Explore the latest trends, insights, news, best practices, case studies, and optimization strategies to level up your eCommerce selling skills on Amazon and Walmart.

30 Nov 2021
DataHawk Use Case: Track your Amazon Profit & Loss...
Do I need a Profit & Loss Finance Tool for My Amazon Business? What Is DataHawk’s Amazon Profit and Loss Dashboard? What is unique about the Profit and Loss dashboard? Examine Seller Profit Analysis With DataHawk The Amazon...
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04 Aug 2021
How You Can Effectively Use Amazon Sponsored Products...
Why Use Amazon Sponsored Product Ads? How Do Amazon Sponsored Products Ads Work? How to Improve Your Sponsored Product Ads? Tip Two: Optimize Your Search Terms Tip Three: Choose The Right Targets Tip Four: Monitor ACoS Tip...
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Use Case
17 Sep 2021
Measure Selling Performance Efficiency Post Ad Spend With...
Introduction Why It Is Important to Measure Selling Performance Efficiency Value in Correlating Your Ads Metrics How to Evaluate Your Ads Performance Measure the Duration of the Performance  The Annualized Run-Rate Cohort...
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06 May 2020
Amazon Keyword Tracking: Boost your Organic...
1. Amazon Keyword Tracking to Monitor Organic Performance and SoV A. Amazon Keyword Tracking For Unpaid Search Results B. Amazon Keyword Tracking with DataHawk C. Use Case: Amazon Keyword Tracking To Monitor and Benchmark Organic Performance and...
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20 Mar 2022
Leverage DataHawk’s Amazon BSR Reports To Top Your...
Introduction How To Access Your DataHawk BSR Reports? Amazon Seller Reporting for Top 100 Selling Products Use Case: Leverage Your Amazon BSR Reports 1. Amazon BSR Analysis to trace top competition: 2. Monitor how...
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Use Case
21 Sep 2020
Optimize Your Amazon Bidding Strategy With Sponsored Ranks...
Amazon Seller Reporting with DataHawk How To Access DataHawk Report Center? Amazon Seller Reporting for Keyword Search Results  Use Case: Leverage Sponsored Rankings Data to analyze if your bid is high enough for you to be on page...
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Time to Get Started

Win the digital shelf life and achieve greater visibility on Amazon and Walmart
through digital shelf analytics, dashboards, insights, and recommendations.

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