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Eight of the top 10 FBA aggregators trust in DataHawk’s software and digital analytics to boost sales and optimize organic search performance. Amazon brand aggregators have raised almost $7 billion as of 2021. The industry has expanded at unprecedented rates, with Thrasio leading the race by becoming a unicorn at a record US speed.
The Software-as-a-Service (SaaS) start-up has built a proprietary technology that collects and processes millions of data points daily. This data is then processed, analyzed, and displayed on intuitive dashboards, helping DataHawk users extract exceptional insights on their business performance, benchmark it against the competition, and access recommendations for further improvement.
DataHawk uses this to support these top brand aggregators reach their business goals. Out of the top ten Amazon aggregators (by capital raised), eight use DataHawk’s software suite to gain insights, optimize margins and boost productivity.
According to Othmane Sghir, CEO & co-founder of DataHawk, “Competition on Amazon is extremely fierce. Brands and retailers need professional tools and a data-driven approach to succeed. Our software helps them do just that: have better odds at winning.”
Launched in 2017, DataHawk helps emerging to large brands better run their eCommerce operations thanks to a centralized operating system for analytics and optimizations. The Software-as-a-Service (SaaS) start-up is positioned to become the leader in democratizing access to professional eCommerce enablement software. The company had previously raised $1M in Seed financing in 2019.
DataHawk customers include:
  • Leading global brands like Ekaterra (the tea division of Unilever)
  • Many of the most prominent Amazon brand aggregators like Unybrands, Boosted Commerce, and Olsam.
  • Multiple leading global agencies like Tinuiti (the largest independent performance marketing firm across the triopoly of Google, Facebook, and Amazon) or GroupM.
  • Hundreds of emerging direct-to-consumer brands and resellers on Amazon.

The company grew 300% year-over-year, boasts a team of 35 employees, and processes multiple billions in Gross Merchandise Volume (GMV) from its users and customers.

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