DataHawk SEO


Organic Amazon Keyword Ranking

The Leading Amazon Keyword Ranking Tool

DataHawk’s Amazon Keyword Ranking Tracker is the most powerful and intuitive Amazon Keyword Tool to monitor daily changes in the organic search performance of any product and optimize your SEO.

Image for DataHawk Amazon Keyword Ranking page

The Amazon Keyword Tracker You Were Looking For

DataHawk Amazon Keyword Ranking tool is the most intuitive, robust, and affordable analytic tool for monitoring your Amazon ranking. It helps data-driven brands, retailers & agencies grow & better pilot their SEO performance on Amazon.

Dive Deeper into Amazon Keyword Ranking Data

Monitor historical changes in Amazon Keyword Ranks for any product, and see which changes and actions are affecting performance. Crack the A9 Algorithm.

Maximize your Amazon PPC Campaigns

Thanks to DataHawk’s Amazon Keyword Monitoring, you can unveil the list of keywords that are already ranking high organically. Redirect your budget and get new sales.

Measure Share of Voice and Analyze Competitors SEO Performance

Use Amazon Keyword ranking data to compute Share of Voice. Analyze your competition and markets and lead the pack with a superior organic reach.

Enterprise-Grade Analytics on Amazon Keywords Rank

We’ve built the best Amazon Keyword Tracker to monitor organic and sponsored ranks, period. to monitor organic and sponsored ranks, period. You can rely on our scalable proprietary technology to measure, benchmark, and improve your Amazon SEO performance, whether you're tracking 10 keywords or 10,000.

  • Track daily Amazon keyword ranking for any product.
  • Track daily sponsored keywords page ranks.
  • Access historical Amazon keyword ranking data.
  • Visualize rankings in beautiful charts and grids.
  • Benchmark your performance against competitors.
  • Export the data to Excel or use our API.
  • Use the data to compute Share of Voice.

Use the Data to Increase Sales and Ads Efficiency

Optimize your Product Listing

Monitor how the changes in a product listing impact organic search performance via Amazon ranking for both your products and your competitors, then create the best product details page.

Enhance your Advertising Cost of Sale

Don't waste your ad budget on keywords for which you rank well organically. Redirect it towards non-performing ones, make more profitable sales and boost your organic ranks with ads.

Gain Valuable Insights on A9 Algorithm

Better understand how Amazon's A9 search algorithm functions, by cracking correlations between sales, listing changes, ad efforts, and organic ranks.

G2 Reviews Logo

I have used 2 other products before for Keyword and Product tracking. Without mentioning their names, DataHawk is clearly superior. It's easy to use. Easy to set up. I've actually seen product enhancements in the past 3 months that seem to roll out all the time. Worth every penny we spend for our 40 products and 500 keywords.

Matthew Beshear

How to use the Amazon Keyword Ranking Tracker?

3 minutes video to know it all.

grey background

All-in-one Solution

Work on your SEO, monitor ASINs Data, conduct Market Research, and run Sales Reporting.

Powerful Data Historization

We're the best at providing historical keyword ranking and products & market data.

No Tracking Limits

With our scalable technology, track as many items as you can afford, including competitors.

No Connection Needed

No need to connect your Amazon or Walmart account to get started with DataHawk..

Support of 18 Markets

We're available in 18 major markets including the Americas, Europe, India, and Australia.

Beautiful Dashboards

We live by ease-of-use. Visualize analytics in modern and intuitive tables and charts.

Excel Exports

Export individual or mass historical data to Excel.


Use our API and build sophisticated reporting & tools.

Filters, Tags, and Projects

Easy organization and management of your workflows.

Team Collaboration

Invite colleagues & collaborate on projects with ease.

Lifetime Free Plan

You can use our Free plan for as long as you want.

No Commitments

You can cancel your paid subscription at any time.

Why you Should Care About Amazon Organic Ranks

What is an organic Amazon Keyword Ranking?
An organic keyword rank represents the position or ranking in which a product appears organically in the unpaid search results on Amazon for a given search query. Organic ranks are the natural or unpaid rankings of a product, as opposed to sponsored or paid ranks that stem from advertisements. Learn more about selling on Amazon and improving SEO with our guide!
Why is it important to have excellent organic Amazon Keyword Ranking?
Appearing organically at the top of the search results is a sure way of generating "free" traffic to a product page, and hence generating more profitable sales that won't require spending money on advertisement. Most consumers stop browsing after page one and the product that appears on the "top of the fold" - meaning positions 1 to 5 - usually rake the most clicks. You can reduce your Ads Spend using these simple Amazon Keyword Ranking techniques by DataHawk.
How you can leverage Amazon Keyword Ranking data of your products?
By monitoring changes in organic keywords ranks for your products on Amazon, you can crack the correlation between your SEO efforts - including changes in your product listing - and organic ranks, understand the impact of your ad efforts, pricing changes, and sales velocity on your organic performance, and optimize your advertising cost of sale by focusing on the right keywords for your products.
How you can leverage Keywords Ranks data of your competitors?
By monitoring changes in organic keywords ranks for your competitors and comparing that with your own performance. Explore our Amazon Keyword Research to extract insights about what works best for their products and possibly understand what led to their performance so that you can apply it yourself. You can also strive to outperform them by doing the right actions that could lead to a better outperformance from your end. Watch this video tutorial where we have made it super easy for you to do it in a few clicks.
What is Amazon Search Engine Optimization
Search Engine Optimization (SEO) on Amazon is the process of working on a product's listing quality, so as to increase its visibility in organic search results.
How you can run a strong SEO strategy to improve ranks.
Many drivers can lead to better organic search performance and those include the quality and relevance of the product's title, description, bullet points, back-end search terms, A+ content, and images, as well as other more obscure drivers such as the product's price, number of reviews, rating, sales velocity, and paid or unpaid sales stemming from specific search queries.

DataHawk Amazon Keyword Tool FAQ

How often are Amazon Keywords Rankings updated?
We collect Amazon keyword rankings data once a day at a consistent time, usually around midnight UTC time.
Do I need to connect my Amazon account?
No, you don't need to connect your Seller or Vendor account to DataHawk in order to track keywords ranks.
How does it work?
It's super simple. Just create a Project and add a list of ASINs then, in the same Project, add a list of Keywords you want to track. Our software will automatically check how each ASIN ranks for each and every single Keyword you added to your Project.
Can I track keyword rankings for my competitors?
Absolutely and this is our core strenght at DataHawk, you can track the keyword ranks of any ASIN on Amazon.
Are there any tracking limits or frequency limits?
No, there aren't. You can track as many keywords and ASINs as allowed by your plan and you can also customize your tracking quota by contacting our support team. No matter how many keywords you track, the frequency remains the same: once a day.
Can I export the data to Excel or pull it via an API?
Yes, you can export everything to Excel in a breaze if you're on the right DataHawk subscription. You also have the ability to use our API to pull the data if you pick our API paid add-on.


Used and loved by the world's best brands, retailers, and agencies, big and small.

Rated 4.4+ Stars
DataHawk is a leader in for Online Marketplace Optimization Tools on G2 DataHawk is a leader in for Online Marketplace Optimization Tools on G2 Users love DataHawk on G2

Thinking that accelerates your growth

Learn the latest with industry research and insights from DataHawk's team.

05 Feb 2020 Use Case
Tracking Product Keyword Ranking with DataHawk

How to use our Amazon Keyword Tool for tracking products' keywords ranks

19 Aug 2020 Use Case
Leverage DataHawk SEO Dashboard and LQS

Read The Guide to Leverage DataHawk SEO Dashboard and Listing Quality Score

17 Dec 2019 Research
Amazon Electronics Best Sellers

Focus on the best selling product in the Electronics category on Amazon in 2019.

20 Jan 2019 Educational
The Ultimate Amazon Keyword Research Guide

The ultimate guide to doing keywords research on Amazon, with the help of DataHawk..

The new eCommerce Podcast from DataHawk, now available.

Amazon top insights, data, and more. Now available on all streaming platforms.

Ready to use the leading Amazon Keyword Ranking Tracker?
Start your 14 days trial today.

IE Notice
Please note that DataHawk no longer supports Internet Explorer.

We recommend upgrading to the latest Microsoft Edge, Google Chrome, or Firefox.