DataHawk Advertising allows you to enhance the performance of your Sponsored Ads and reduce your ACoS on Amazon by providing you with KPIs on ASIN levels and custom reports on advertising metrics to understand the impact your ads have on your selling performance.
Connect one or multiple Amazon ads accounts and access intuitive dashboards with relevant KPIs on account or child ASIN levels, such as impressions, clicks, CTR, CPC, ad spend, ad sales, ACoS, TACoS, conversion rate, and more.
Our PPC software crunches millions of advertising-related data points reflective of your performance to provide you with custom recommendations designed to help you better pilot your advertising efforts on Amazon.
Export and analyze historical and contemporary analytics on all your sponsored ad campaigns by generating reports outlining relevant KPIs to help you better pilot your ads performance on Amazon.
Analyze advertising performance by assessing historical advertising metrics. The report demonstrates trends for relevant advertising KPIs such as impressions, clicks, CPC, CTR, advertising spend, paid sales, RoAS, ACoS, and CPS.
Export the last 14 days of advertising data for a given account and evaluate the performance of your product ads performance over a select timeframe.
Analyze the performance of the top-spending ASINs to evaluate ad campaign efficacy and obtain an overview of the top-spending products, and ad spend metrics for different campaign types.
Analyze advertising efficacy for ASINs on which there are active Sponsored Products campaigns with product targeting. It includes leaderboards of the top ASINs segmented by impressions, clicks, conversions, and RoAS.
Analyze Sponsored Products ads data for the keywords used in your campaigns to understand the efficacy of keywords. The report includes leaderboards of the top keywords segmented by impressions, clicks, conversions, and RoAS.
Obtain recommendations on bidding decisions and bid-against ASINs on Sponsored Product campaigns to improve RoAS. Analyze ad performance and profitability for keywords using metrics including impressions, clicks, conversions, and RoAS.
You should use Amazon sponsored ads if you would like to increase your brand awareness and appear on the first page of the platform’s search results.
Sponsored Display and Video ads work to expand the reach and visibility of advertising campaigns to relevant customers on and off Amazon–they appear in multiple placements, such as on product detail pages,
brand websites, or custom detail pages.
Sponsored Brand ads increase traffic and enhance brand discoverability by targeting customers with high purchasing intent–they are featured both above and within product detail pages and at the bottom of the search results page.
Sponsored Product ads promote products by actively targeting shoppers who search using related keywords or browsing similar products–they can be located either at the top, on the side, or directly within search results and product pages.
