Valuable Insights for Amazon Market Research and Intelligence
DataHawk Market is a Market Research and Intelligence analytics software for Amazon, helping you analyze markets, categories, and competitors to make smarter business decisions.
Insightful Amazon Competitive Data at your Fingertips
Knowing your markets and competitors inside out can grant you an unfair competitive advantage and stronger odds at achieving greater eCommerce success on Amazon.
When analyzing and understanding the dynamics of your market niches on Amazon as well as the ins and outs of the performance and strategy of your competitors, you can map out a more efficient product, pricing, and marketing strategies that will efficiently fuel your growth on Amazon, making more sales and higher margins.
DataHawk provides a set of Market Research & Intelligence tools you can use to be competitive on Amazon and make smarter decisions.DataHawk Product Research & Market Analysis
Find your next big product and analyze the competitive landscape in no time.
DataHawk Sales Estimator
Unveil estimated monthly sales of any product on Amazon.
DataHawk Best Selling Products Browser
Unveil the top 100 selling products on Amazon in over 20,000 different categories. That's more than 2M top-selling products to discover.
Amazon Market Intelligence
Get everything you need within a single tool: Product competition score, Amazon BSR,
monthly sales, plus multiple levels of competitor analysis – all without going to the product page.
Validate your Product
& Keyword Ideas
Reveal the potential of your product by mapping its competitive landscape and know your total addressable market. Start filtering our Amazon products' database with your criteria to learn the category's pricing trends, know your required budget, and much more.
Leverage Reliable
Amazon Product Data
Track daily changes in BSR using the software's powerful BSR Tracker that looks at up to 4 different categories or browse nodes. The Amazon BSR Tracker presents data in both a chart and a grid - which is tremendously helpful to monitor a product's performance.
Become an Amazon Market Research Pro
Extract Insights on your Competitors and Niches. Unveil the potential & competitive dynamics of a niche to better pilot your product sourcing, Unveil how competing products are performing, Explore top selling products, and other marketing strategies.
+130% in Sales
+31% in RoAS
6 months after subscribing to DataHawk, our customers see an increase in sales of 130% on average, 35% on a median basis, and 100% on the top-quartile. 12 months in, they see an increase in return-on-ad-spend of 31% on average, and 26% on a median basis.*
*Based on a 2021 study on more than 100 DataHawk subscribers
with more than $50K in monthly sales.
Top Amazon Product Research & Market Intelligence FAQs
- Know your Competitors and Competitive Landscape
- Know your Pricing
- Know your Total Addressable Market
- Know your Required Budget
- Know your Product, Costs and Profit Potential
- - Identify a set of mid-tail Keywords (3 words) that best represent your product, dig deep into those Keywords and analyze them by leveraging a tool like Amazon market research tool.
- - Analyze how the pricing is structured for each Keyword while mainly focusing on page 1 median prices.
- - Leverage data around estimated Amazon Monthly Sales, Amazon Reviews, and Amazon Sales Rank to see how the top performers are doing.
- - Finally, set your target price.
- - FBA Costs which are affected by your product's weight and dimensions.
- - Shipping Costs to get your products from your supplier to Amazon fulfillment centers, which are also affected by your product's weight and dimensions.
- - Duties Costs which depend on your product, its country of origin, and the marketplace in which you're selling.
- - Amazon Referral Fees which depend on your product category.
- - Costs related to Customer Damaged Returns because yes, you will, unfortunately, have to bear those yourself.
- - Marketing Costs which depend on how competitive your market is and how aggressive you want to be in your sales mix in terms of paid vs. organic sales.
DataHawk Resources on Amazon
Market Intelligence
We gather some of the finest resources on Amazon PPC strategies from DataHawk's Blog.
Running Product Research and Market Analysis on Amazon with DataHawk
Getting started with your Product Research process on Amazon? Check out our guide on 5 essential things you should nail ...
Amazon Best Seller Analysis: Hand Sanitizers by DataHawk
DataHawk's Best Sellers Report analyzes products that entered the top 100 list of a given category on Amazon in terms of...
Find The Top Competitors For Your Product Targeting Ads
Identify the best land to place your product targeting ads on Amazon and dominate the market share with DataHawk....
Identify your top competition on Amazon with DataHawk
How to perform a competitive landscape analysis! Take simple steps with DataHawk to gain huge insights....
Testimonials
Used and loved by the world's best brands, retailers, and agencies, big and small.
Rated 4.4+ Stars
This is the most robust and cost effective Amazon analytics tool I've come across and I've used multiple in the past.
Angela Farmer
I track price, review and BSR changes and get alerts every day in my inbox. I can track competition and can see what is going on with their products.
Jennifer Greune
and tracking tool
If you need help for your SEO on Amazon, then DataHawk is the perfect tool for that.
Trish Carey
I have used 2 other products before for Keyword and Product tracking. DataHawk is clearly superior. It's easy to use and to set up.
Matthew Beshear
It has been transformative in helping us create a focused keyword strategy and make sure our product roadmap aligned with sales demand.
Shawn Parry
If you need help for your SEO on Amazon, then DataHawk is the perfect tool for that.
Pier-Olivier Doyon
The platform provides complete, thorough data of our ASINs and keyword research. It is extremely user friendly and quite responsive.
Olin Graczyk
