Valuable Insights for Amazon Market Research and Intelligence

DataHawk Market is a Market Research and Intelligence analytics software for Amazon, helping you analyze markets, categories, and competitors to make smarter business decisions.

DataHawk Market Insights
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Insightful Amazon Competitive Data at your Fingertips

Knowing your markets and competitors inside out can grant you an unfair competitive advantage and stronger odds at achieving greater eCommerce success on Amazon.

When analyzing and understanding the dynamics of your market niches on Amazon as well as the ins and outs of the performance and strategy of your competitors, you can map out a more efficient product, pricing, and marketing strategies that will efficiently fuel your growth on Amazon, making more sales and higher margins.

DataHawk provides a set of Market Research & Intelligence tools you can use to be competitive on Amazon and make smarter decisions.

DataHawk Product Research & Market Analysis

Find your next big product and analyze the competitive landscape in no time.

DataHawk Sales Estimator

Unveil estimated monthly sales of any product on Amazon.

DataHawk Best Selling Products Browser

Unveil the top 100 selling products on Amazon in over 20,000 different categories. That's more than 2M top-selling products to discover.

Amazon Market Intelligence

Get everything you need within a single tool: Product competition score, Amazon BSR,
monthly sales, plus multiple levels of competitor analysis – all without going to the product page.

Validate your Product
& Keyword Ideas

Reveal the potential of your product by mapping its competitive landscape and know your total addressable market. Start filtering our Amazon products' database with your criteria to learn the category's pricing trends, know your required budget, and much more.

Leverage Reliable
Amazon Product Data

Track daily changes in BSR using the software's powerful BSR Tracker that looks at up to 4 different categories or browse nodes. The Amazon BSR Tracker presents data in both a chart and a grid - which is tremendously helpful to monitor a product's performance.

Become an Amazon Market Research Pro

Extract Insights on your Competitors and Niches. Unveil the potential & competitive dynamics of a niche to better pilot your product sourcing, Unveil how competing products are performing, Explore top selling products, and other marketing strategies.

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All-in-one Solution

Work on your SEO, monitor ASINs Data, conduct Market Research, and run Sales Reporting.

Powerful Data Historization

We're the best at providing historical keyword ranking and products & market data.

No Tracking Limits

With our scalable technology, track as many items as you can afford, including competitors.

No Connection Needed

No need to connect your Amazon or Walmart account to get started with DataHawk..

Support of 18 Markets

We're available in 18 major markets including the Americas, Europe, India, and Australia.

Beautiful Dashboards

We live by ease-of-use. Visualize analytics in modern and intuitive tables and charts.

Excel Exports

Export individual or mass historical data to Excel.


Use our API and build sophisticated reporting & tools.

Filters, Tags, and Projects

Easy organization and management of your workflows.

Team Collaboration

Invite colleagues & collaborate on projects with ease.

Lifetime Free Plan

You can use our Free plan for as long as you want.

No Commitments

You can cancel your paid subscription at any time.

+130% in Sales
+31% in RoAS

6 months after subscribing to DataHawk, our customers see an increase in sales of 130% on average, 35% on a median basis, and 100% on the top-quartile. 12 months in, they see an increase in return-on-ad-spend of 31% on average, and 26% on a median basis.*

*Based on a 2021 study on more than 100 DataHawk subscribers
with more than $50K in monthly sales.

Top Amazon Product Research & Market Intelligence FAQs

How to Research Products to Sell on Amazon?
Here are the 5 ingredients you must master when selling on Amazon:
  • Know your Competitors and Competitive Landscape
  • Know your Pricing
  • Know your Total Addressable Market
  • Know your Required Budget
  • Know your Product, Costs and Profit Potential
Read our detailed Amazon Product Research Guide.
How to define pricing strategy and research on Amazon?
  • - Identify a set of mid-tail Keywords (3 words) that best represent your product, dig deep into those Keywords and analyze them by leveraging a tool like Amazon market research tool.
  • - Analyze how the pricing is structured for each Keyword while mainly focusing on page 1 median prices.
  • - Leverage data around estimated Amazon Monthly Sales, Amazon Reviews, and Amazon Sales Rank to see how the top performers are doing.
  • - Finally, set your target price.
What are the additional costs to consider to calculate total product cost on Amazon?
  • - FBA Costs which are affected by your product's weight and dimensions.
  • - Shipping Costs to get your products from your supplier to Amazon fulfillment centers, which are also affected by your product's weight and dimensions.
  • - Duties Costs which depend on your product, its country of origin, and the marketplace in which you're selling.
  • - Amazon Referral Fees which depend on your product category.
  • - Costs related to Customer Damaged Returns because yes, you will, unfortunately, have to bear those yourself.
  • - Marketing Costs which depend on how competitive your market is and how aggressive you want to be in your sales mix in terms of paid vs. organic sales.
DataHawk SEO

DataHawk Resources on Amazon
Market Intelligence

We gather some of the finest resources on Amazon PPC strategies from DataHawk's Blog.

20 Mar 2020 Educational
Running Product Research and Market Analysis on Amazon with DataHawk

Getting started with your Product Research process on Amazon? Check out our guide on 5 essential things you should nail ...

27 Nov 2020 Educational
Amazon Best Seller Analysis: Hand Sanitizers by DataHawk

DataHawk's Best Sellers Report analyzes products that entered the top 100 list of a given category on Amazon in terms of...

17 Apr 2020 Use Case
Find The Top Competitors For Your Product Targeting Ads

Identify the best land to place your product targeting ads on Amazon and dominate the market share with DataHawk....

28 June 2020 Educational
Identify your top competition on Amazon with DataHawk

How to perform a competitive landscape analysis! Take simple steps with DataHawk to gain huge insights....


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