DataHawk Product

Analytics on Your Products and Competitors

DataHawk Product allows you to respond timely and more effectively to changes in best seller ranks, keyword ranks, price, reviews, star ratings, sellers, Buy Box, and listings data by tracking and getting alerts on your product's performance on Amazon and Walmart.

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Track and Benchmark Amazon and Walmart Product Data

Our extensive collection of Amazon and Walmart data provides you with analytics on retail search, product data, competitive insights, and sales performance.

Sales Rank Tracker

Track daily changes in the best seller rank or sales rank across multiple Amazon and Walmart categories to accurately gauge the sales performance of any product compared to competing products and analyze the respective product's competitive dynamics.

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Customizable Alerts

Receive email alerts based on custom rules or triggers related to changes in any product, such as changes in PDPs, reviews, ratings, price, Buy Box status, number of sellers, hijackers, inventory, and sales rank, to track and respond to changes in your listings.

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ASIN Tracker

Leverage competitive insights with our reverse ASIN lookup tool and monitor daily changes in the metrics and listing information using our ASIN Tracker for any product on Amazon and Walmart, including price, reviews, ratings, sales rank, and Buy Box data.

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Reports on Amazon and Walmart Product Data

Export and analyze historical and contemporary analytics on all your tracked products by generating detailed reports designed to help you benchmark your products and competitors' products' performance on Amazon and Walmart.

Tracked Products List

Export historical public data of all the Amazon products you track to facilitate product information acquisition and assess product performance through metrics such as BSR, price, ratings, reviews, monthly sales, and a competitiveness score.

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Single Product Data

Export historical public data related to a single Amazon product to analyze its product details page information and examine metrics such as the product's competitiveness score, BSR, price, ratings, estimated monthly sales, Buy Box data, and more.

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Walmart Product Data

Export historical public data of all the Walmart products you track to facilitate product information acquisition and assess product performance through metrics such as BSR, price, ratings, reviews, monthly sales, and a competitiveness score.

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Start Your Free Trial

DataHawk is the ideal analytics platform for day-to-day doers, no matter their level of expertise, to gain intelligent insights and recommendations on optimizing their organic search performance on Amazon and Walmart.

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Speak to an Expert

Our DataHawk experts are at your disposal to answer pertinent business questions, such as who are your competitors? How big is the market for Amazon and Walmart? How should you position your brand?

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Why You Should Care About Amazon and Walmart Product Analytics

Why do you need Amazon products analytics?

When selling on Amazon, all metrics are correlated, and Amazon’s A9 Algorithm considers every single data point—best seller ranks, keyword ranks, price, reviews, star ratings, sellers, Buy Box, and listing data—to determine your products’ rank in search results. Therefore, it is imperative to track the faintest of changes and respond promptly to ensure your product’s success.

Why do you need Amazon competitive analytics?

With over two million sellers on Amazon, shoppers have multiple alternatives for what you are selling. That means you are competing with others for shoppers’ dollars. Therefore, it is incumbent upon you to monitor your competitors’ actions and take the necessary steps, whether reactive or proactive. For example, if you are a reseller and notice that one of your competitors on the same ASIN has lowered their price, you may want to respond with a price change.

Do I need to connect my Amazon Seller or Vendor Central account to use DataHawk'?

No, you do not need to connect your Seller or Vendor account to DataHawk in order to use the keyword research tool or track keywords ranks.

How often does DataHawk send alerts?

We send alerts once a day. It is not possible to increase the frequency of the alerts. Our clients have notified us that one alert a day gives them enough time to act on the valuable information they receive to make the necessary changes.

Is it possible to set up custom rules or triggers?

Absolutely, you can set up specific triggers or rules vis-a-vis data points you deem critical to your business success and receive alerts accordingly.

What are the different properties that can be used to trigger alerts?

Buy Box and Pricing Properties

  • Price
  • Best Seller Rank
  • Number of Sellers
  • Buy Box Owner
  • Buy Box Availability or Status
  • Listing Availability or Status
  • FBA Status


Listing Details Properties

  • Title
  • Description
  • Bullet Points
  • A+ Content Availability
  • Number of Images
  • Number of Videos


Reviews and Ratings

  • Rating
  • Number of Reviews
  • % of Critical Reviews (1 or 2 Stars)
  • % of Positive Reviews (4 or 5 Stars)

Curated Content to Accelerate Growth

Explore the latest trends, insights, news, best practices, case studies, and optimization strategies to level up your eCommerce selling skills on Amazon and Walmart.

26 Jun 2018
Everything You Need To Know About Amazon Best Sellers...
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Advisory Services
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+130% in Sales, +31% in RoAS

Six months after subscribing to DataHawk, our customers see an increase in sales of 130% on average, 35% on a median basis, and 100% in the top quartile.
Twelve months in, they see an increase in return-on-ad-spend of 31% on average and 26% on a median basis.*

• 14-Day free trial

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