SEO Analytics for Amazon and Walmart

DataHawk SEO allows you to grow your organic traffic and increase conversion rates by measuring organic search performance and offering recommendations on optimizing the content on your PDPs.

DataHawk powers the world's fastest-growing brands

brondell
equitybrands
castlearts
argobrands
smartypants
merama
goja
bazaargroup
foursigmatic
Neutraceutical

Boost Your Products Visibility With SEO Tools for
Amazon and Walmart

Build your SEO strategy by leveraging SEO tools to more effectively monitor, refine, and boost your organic ranking.

Keyword Research

Generate keyword ideas and access the estimated monthly search volume of each keyword you track to understand their level of competition.

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Listing Optimization

Monitor how listing changes impact search performance and generate listing quality scores to identify the strongest areas of your PDPs.

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Keyword Rank Tracker

Explore keyword rank data to determine which ones drive the most traffic and measure the success of your SEO changes to improve ranks.

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Track Keyword Ranks on
Amazon and Walmart

Track any keyword using up-to-date and historical ranking data by monitoring daily changes in the organic search performance of any product to improve your SEO strategy and outrank others in your category.

  • Leverage keyword ranking history
  • Maximize your PPC campaigns
  • Analyze SEO performance of any keyword

Measure and Increase Visibility With Reports

Export and analyze historical and contemporary analytics on your SEO efforts by generating Amazon Share of Voice and keyword reports designed to help you optimize your product's organic search performance on Amazon and Walmart.

Share of Voice
Report

Export KPIs reflecting brands' visibility for specific search queries on Amazon and analyze SOV metrics by brand and product for organic and sponsored presence to optimize keywords.

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ASINs Keywords Ranks History

Export data showing historical keyword ranking changes to evaluate organic keyword ranking and search performance for specific ASINs based on selected keywords.

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Tracked Keywords List Report

Export the list of all your tracked keywords and view key metrics such as price, rating, reviews, estimated search volume, competition score, and CPC to evaluate keyword performance.

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Why You Should Care About Amazon Search Engine Optimization

What is Amazon Search Engine Optimization?

Search Engine Optimization (SEO) on Amazon is working on a product’s listing quality to increase its visibility in organic search results.

Why is it important to have good organic ranks?

Appearing organically at the top of the search results is a sure way of generating “free” traffic to a product page which translates to more sales without spending on advertising. Most consumers stop browsing after page one. Therefore, those products typically rake the most clicks.

How you can deploy a strong SEO strategy to improve ranks?

Many factors can lead to better organic search performance. Those include the quality and relevance of the product’s title, description, bullet points, back-end search terms, A+ content, and images, as well as other more obscure factors such as the product’s price, number of reviews, rating, sales velocity, and paid or unpaid sales deriving from specific search queries.

What is Amazon's A9 Algorithm?

Amazon’s A9 Algorithm is the system Amazon uses to determine how products are ranked on the search results page.

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