Powerful Analytics Tools for Your Amazon SEO
DataHawk SEO is the leading Organic Search Performance tracking and optimization software for Amazon, helping you monitor, analyze, benchmark & enhance products' organic keywords ranks.
SEO Manifests Amazon's Flywheel in Your Business: Improved Visibility, Higher Traffic, Increased Sales, Further Boost to Visibility
90% of all product views on Amazon stem from organic search results. 70% of clicks go to the top 3 search results. Essentially, these sales happen without sellers having to incur any advertising costs! That means, zero additional costs, resulting in higher margins. SEO makes that happen. And at DataHawk, we make SEO happen.
Measurement for Management
At DataHawk, we firmly believe, what you cannot measure, you cannot manage. The millions of data points we capture every day - organic ranks, sponsored ranks, keyword search volumes, PDP changes, star ratings, reviews, best selling products, among others, provide you with the intelligence you need on all fronts, to make better business decisions. Though, you experience the real power of data only when you run correlations and see the patterns emerge in the form of charts & graphs.
That's when data truly starts to speak to you.
Crush the Amazon
SEO Game
The first step towards improving visibility on Amazon, is to find out how your products are ranking for which keywords.
You can rely on our scalable & proprietary technology to measure, benchmark, and improve your Amazon SEO performance, whether you're tracking 10 keywords or 10,000. Thanks to our AI-enabled solution, you will get access to a complete market analysis for any keyword, including the amount of monthly search volume, search result rank, and the combination of price, star ratings & reviews needed to rank on page 1 of Amazon.
Data-Driven
PDP Optimization
For every component of every listing, like Title, Bullet Points, Images, Description, A+ Content, our systems compare your content against Amazon's listing guidelines and deliver a score, along with granular optimization insights, right down to how many additional characters a specific listing's title ought to have. With DataHawk's tools, you can A/B Test the impact on sales, of every little change you make. Be it a price change, or a complete PDP overhaul, a data-driven approach to PDP optimization ensures you're not only playing by Amazon's rules, you're actually winning!
Track Competition
to Stay Ahead
With over 2 million sellers on Amazon, it is highly likely you are facing competition.
Our suite of solutions become the moat empowering you to take on your competitors, by giving you the tools you need to track them. With the click of a button, you know who your competitors are, what keywords their products are ranking for, which products they're running ads on, which keywords they're bidding on, what changes they're making to their listings. All of these insights propel your business beyond the realm of what you think is possible.
Drive Efficiencies
in Advertising
By taking a holistic approach and crunching the numbers on all advertising related metrics like Impressions, Clicks, CTR, CPC, ACoS, Conversion Rate, Ad Sales Weight, Organic Sales, Organic Sales Weight, we make recommendations that help your advertising efforts make a bigger impact. We keep your ACoS in check, thereby realizing higher margins for your business. And oh, don’t forget about the famous flywheel - ads help boost sales which boosts your product’s organic ranking, which results in higher future sales & margins!
Increase your Amazon Sales and Advertising Efficiency by Working on your SEO
Because organic traffic is the bread and butter of a profitable eCommerce business on Amazon, optimizing it is critical to your success in the hyper-competitive and algorithms-driven Amazon landscape.
With top keywords rankings and a strong SEO strategy, you can drive more traffic to your products listings and make more sales, while increasing your return-on-ad-spend.
DataHawk provides a set of SEO tools you can leverage to build a kick-ass SEO presence on Amazon and boost your Amazon rankings.Organic Amazon Keyword Ranking
Track keywords rankings of ANY product on Amazon. Measure the success of your SEO changes and ad campaigns, and benchmark against your competitors.
Amazon Keyword Research Tool
Find out which keywords a product ranks for, and which ones it has the highest chances of ranking for.
Amazon Listing Tracker
Monitor listing changes of ANY product on Amazon such as changes on title and description, and receive daily alerts.
+130% in Sales
+31% in RoAS
6 months after subscribing to DataHawk, our customers see an increase in sales of 130% on average, 35% on a median basis, and 100% on the top-quartile. 12 months in, they see an increase in return-on-ad-spend of 31% on average, and 26% on a median basis.*
*Based on a 2021 study on more than 100 DataHawk subscribers
with more than $50K in monthly sales.
Why you Should Care About Amazon Search Engine Optimization
Why DataHawk?
Amazon retailers, brands and agencies roll with us since 2017.
Since 2017, our team of experienced software developers & retail operators has been hard at work building the most intuitive, robust, and affordable analytics platform to help data-driven merchants & agencies grow & better pilot their eCommerce business on Amazon.
Unlike other software tools in the market, DataHawk is the 1st platform that provides powerful analytics intuitively and at scale, with a focus on SEO — while having raised over $1M in institutional funding from a leading venture capital fund in France.
DataHawk Finance is the only product that requires MWS Seller Central access to work.
Testimonials
Used and loved by the world's best brands, retailers, and agencies, big and small.
Rated 4.4+ Stars
This is the most robust and cost effective Amazon analytics tool I've come across and I've used multiple in the past.
Angela Farmer
I track price, review and BSR changes and get alerts every day in my inbox. I can track competition and can see what is going on with their products.
Jennifer Greune
and tracking tool
If you need help for your SEO on Amazon, then DataHawk is the perfect tool for that.
Trish Carey
I have used 2 other products before for Keyword and Product tracking. DataHawk is clearly superior. It's easy to use and to set up.
Matthew Beshear
It has been transformative in helping us create a focused keyword strategy and make sure our product roadmap aligned with sales demand.
Shawn Parry
If you need help for your SEO on Amazon, then DataHawk is the perfect tool for that.
Pier-Olivier Doyon
The platform provides complete, thorough data of our ASINs and keyword research. It is extremely user friendly and quite responsive.
Olin Graczyk
Thinking that accelerates your growth
Learn the latest with industry research and insights from DataHawk's team.
Tracking Product Keyword Ranking with DataHawk
How to use our Amazon Keyword Tool for tracking products' keywords ranks
Leverage DataHawk SEO Dashboard and LQS
Read The Guide to Leverage DataHawk SEO Dashboard and Listing Quality Score
Amazon Electronics Best Sellers
Focus on the best selling product in the Electronics category on Amazon in 2019.
The Ultimate Amazon Keyword Research Guide
The ultimate guide to doing keywords research on Amazon, with the help of DataHawk..
The new eCommerce Podcast from DataHawk, now available.
Amazon top insights, data, and more. Now available on all streaming platforms.
