Powerful Analytics Tools for Your Amazon SEO

DataHawk SEO is the leading Organic Search Performance tracking and optimization software for Amazon, helping you monitor, analyze, benchmark & enhance products' organic keywords ranks.

DataHawk SEO

SEO Manifests Amazon's Flywheel in Your Business: Improved Visibility, Higher Traffic, Increased Sales, Further Boost to Visibility

90% of all product views on Amazon stem from organic search results. 70% of clicks go to the top 3 search results. Essentially, these sales happen without sellers having to incur any advertising costs! That means, zero additional costs, resulting in higher margins. SEO makes that happen. And at DataHawk, we make SEO happen.

Measurement for Management

At DataHawk, we firmly believe, what you cannot measure, you cannot manage. The millions of data points we capture every day - organic ranks, sponsored ranks, keyword search volumes, PDP changes, star ratings, reviews, best selling products, among others, provide you with the intelligence you need on all fronts, to make better business decisions. Though, you experience the real power of data only when you run correlations and see the patterns emerge in the form of charts & graphs.
That's when data truly starts to speak to you.

Crush the Amazon
SEO Game

The first step towards improving visibility on Amazon, is to find out how your products are ranking for which keywords.
You can rely on our scalable & proprietary technology to measure, benchmark, and improve your Amazon SEO performance, whether you're tracking 10 keywords or 10,000. Thanks to our AI-enabled solution, you will get access to a complete market analysis for any keyword, including the amount of monthly search volume, search result rank, and the combination of price, star ratings & reviews needed to rank on page 1 of Amazon.

PDP Optimization

For every component of every listing, like Title, Bullet Points, Images, Description, A+ Content, our systems compare your content against Amazon's listing guidelines and deliver a score, along with granular optimization insights, right down to how many additional characters a specific listing's title ought to have. With DataHawk's tools, you can A/B Test the impact on sales, of every little change you make. Be it a price change, or a complete PDP overhaul, a data-driven approach to PDP optimization ensures you're not only playing by Amazon's rules, you're actually winning!

Track Competition
to Stay Ahead

With over 2 million sellers on Amazon, it is highly likely you are facing competition.
Our suite of solutions become the moat empowering you to take on your competitors, by giving you the tools you need to track them. With the click of a button, you know who your competitors are, what keywords their products are ranking for, which products they're running ads on, which keywords they're bidding on, what changes they're making to their listings. All of these insights propel your business beyond the realm of what you think is possible.

Drive Efficiencies
in Advertising

By taking a holistic approach and crunching the numbers on all advertising related metrics like Impressions, Clicks, CTR, CPC, ACoS, Conversion Rate, Ad Sales Weight, Organic Sales, Organic Sales Weight, we make recommendations that help your advertising efforts make a bigger impact. We keep your ACoS in check, thereby realizing higher margins for your business. And oh, don’t forget about the famous flywheel - ads help boost sales which boosts your product’s organic ranking, which results in higher future sales & margins!

Improve your Amazon SEO

Increase your Amazon Sales and Advertising Efficiency by Working on your SEO

Because organic traffic is the bread and butter of a profitable eCommerce business on Amazon, optimizing it is critical to your success in the hyper-competitive and algorithms-driven Amazon landscape.

With top keywords rankings and a strong SEO strategy, you can drive more traffic to your products listings and make more sales, while increasing your return-on-ad-spend.

DataHawk provides a set of SEO tools you can leverage to build a kick-ass SEO presence on Amazon and boost your Amazon rankings.

Organic Amazon Keyword Ranking

Track keywords rankings of ANY product on Amazon. Measure the success of your SEO changes and ad campaigns, and benchmark against your competitors.

Amazon Keyword Research Tool

Find out which keywords a product ranks for, and which ones it has the highest chances of ranking for.

Amazon Listing Tracker

Monitor listing changes of ANY product on Amazon such as changes on title and description, and receive daily alerts.

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All-in-one Solution

Work on your SEO, monitor ASINs Data, conduct Market Research, and run Sales Reporting.

Powerful Data Historization

We're the best at providing historical keyword ranking and products & market data.

No Tracking Limits

With our scalable technology, track as many items as you can afford, including competitors.

No Connection Needed

No need to connect your Amazon or Walmart account to get started with DataHawk..

Support of 18 Markets

We're available in 18 major markets including the Americas, Europe, India, and Australia.

Beautiful Dashboards

We live by ease-of-use. Visualize analytics in modern and intuitive tables and charts.

Excel Exports

Export individual or mass historical data to Excel.


Use our API and build sophisticated reporting & tools.

Filters, Tags, and Projects

Easy organization and management of your workflows.

Team Collaboration

Invite colleagues & collaborate on projects with ease.

Lifetime Free Plan

You can use our Free plan for as long as you want.

No Commitments

You can cancel your paid subscription at any time.

+130% in Sales
+31% in RoAS

6 months after subscribing to DataHawk, our customers see an increase in sales of 130% on average, 35% on a median basis, and 100% on the top-quartile. 12 months in, they see an increase in return-on-ad-spend of 31% on average, and 26% on a median basis.*

*Based on a 2021 study on more than 100 DataHawk subscribers
with more than $50K in monthly sales.

Why you Should Care About Amazon Search Engine Optimization

What is Amazon Search Engine Optimization
Search Engine Optimization (SEO) on Amazon is the process of working on a product's listing quality, so as to increase its visibility in organic search results.
Why is it important to have good organic ranks?
Most shoppers don't browse beyond page 1 on Amazon, and products that appear on 'top of the fold' - meaning positions 1 to 5 - usually rake-in the most clicks. As such, your likelihood of making a sale is significantly higher if you rank high. Moreover, appearing organically among the top search results on page 1 on Amazon, is a sure way of generating 'free' traffic to a product page, resulting in more profitable sales because they don't entail any ad spend.
How you can deploy a strong SEO strategy to improve ranks?
Amazon's A9 Algorithm factors in several elements while determining organic search result ranks. They include the different components of a product detail page - title, bullet points, images, description/A+ content, back-end search terms, while also considering the more obscure elements like the product's price, number of reviews, star rating, sales velocity, and paid vs unpaid sales stemming from specific search queries. This underscores the fact that every little detail of your product detail page is crucial to how you rank in organic search results.
What is Amazon's A9 Algorithm?
The Amazon search box and results are powered by their powerful A9 Algorithm. Each search query, each ensuing click, each sale & the sale type (organic vs ad driven) and every metric for every product is taken into consideration by the algorithm, which then sorts through all the products before generating organic ranks for them for subsequent search queries.
DataHawk SEO
Image for why us section

Why DataHawk?

Amazon retailers, brands and agencies roll with us since 2017.

About us

Since 2017, our team of experienced software developers & retail operators has been hard at work building the most intuitive, robust, and affordable analytics platform to help data-driven merchants & agencies grow & better pilot their eCommerce business on Amazon.

Unlike other software tools in the market, DataHawk is the 1st platform that provides powerful analytics intuitively and at scale, with a focus on SEO ⁠— while having raised over $1M in institutional funding from a leading venture capital fund in France.

DataHawk supports 15 major Amazon marketplaces.
You can use DataHawk on Amazon in the US, Canada, Brazil, Mexico, Australia, the UK, Germany, France, Spain, Italy, and India, UAE, Turkey, Singapore and the Netherlands.
DataHawk is easy to use and its interface is very sleek.
It really is very simple and straightforward to use DataHawk. Once you create your account, you just need to add products and keywords to get started. Unlike most other software tools out there, DataHawk interface and design are sleek and the features are very comprehensive. Our helpdesk provides various different help articles and our team is here to help if need be through a chat messaging service.
DataHawk technology can support massive tracking volumes.
We've spent the past 2 years heavily investing in our proprietary technology which can support massive scale. That's the reason why the world's largest brands, retailers, and agencies use DataHawk.
DataHawk core products don't require an Amazon connection.
DataHawk does not require any kind of access to your Amazon seller or vendor account to use DataHawk Organic Search, DataHawk Product Data, and DataHawk Market Intelligence.

DataHawk Finance is the only product that requires MWS Seller Central access to work.
DataHawk is Free to use, and has additional paid subscriptions.
DataHawk works on a Freemium model. This means we provide a Free plan with limited functionalities that you can use for life. Paid plans provide more features and are billed as susbcriptions.
DataHawk is for sellers, vendors, and agencies, big and small.
Our customers span from solo-entrepreneurs to mid-sized businesses to global leading brands and agencies that rely on our propriatary scalable technology.


Used and loved by the world's best brands, retailers, and agencies, big and small.

Rated 4.4+ Stars
DataHawk is a leader in for Online Marketplace Optimization Tools on G2 DataHawk is a leader in for Online Marketplace Optimization Tools on G2 Users love DataHawk on G2

Thinking that accelerates your growth

Learn the latest with industry research and insights from DataHawk's team.

05 Feb 2020 Use Case
Tracking Product Keyword Ranking with DataHawk

How to use our Amazon Keyword Tool for tracking products' keywords ranks

19 Aug 2020 Use Case
Leverage DataHawk SEO Dashboard and LQS

Read The Guide to Leverage DataHawk SEO Dashboard and Listing Quality Score

17 Dec 2019 Research
Amazon Electronics Best Sellers

Focus on the best selling product in the Electronics category on Amazon in 2019.

20 Jan 2019 Educational
The Ultimate Amazon Keyword Research Guide

The ultimate guide to doing keywords research on Amazon, with the help of DataHawk..

The new eCommerce Podcast from DataHawk, now available.

Amazon top insights, data, and more. Now available on all streaming platforms.

Ready to ace your SEO strategy on Amazon?
Start your 14 days trial today.

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