Listing Optimization Tool
for Amazon and Walmart

DataHawk's Listing Optimization tool helps you optimize product listings, increase visibility, and increase organic traffic by providing a listing analysis dashboard and AI-generated product listing quality scores.

DataHawk powers the world's fastest-growing brands


Optimize Product Listings

Leverage the listing optimization tool to optimize every element of your Amazon and Walmart product listings by generating product listing quality scores and exploiting customer search history data.

  • Monitor the rankings of your listings to measure optimization efforts

  • Improve weaker areas of your listing by leveraging Quality Scores

  • Generate Premium Keywords Reports to dissect competitor's listings

  • Research keywords to see which ones will optimize your listings

Listing Quality Score

Listing Quality Analysis

See how your Amazon product listings perform over time and receive personalized recommendations based on the listing to optimize it, increase the product’s organic rank, and boost overall conversions.

Products by Listing Quality Score

Products Listing Quality Score

Analyze a breakdown of tracked products by their Listing Quality Score status and receive suggestions on optimizing the content of your Amazon product listings with bad and improvable status in priority.

Products Listing Subscores

Products Listing Subscores

Search for various tracked products by ASIN or title to obtain an analysis of several product listings’ overall scores and five separate subscores to optimize each aspect of your Amazon product listing accordingly and timely.

Watch the tutorial

How to Optimize Amazon Product Listings

Why Optimize Your Amazon Product Listings?

Optimizing Amazon and Walmart product listings allows sellers to increase product visibility, rank, and sales.

What is Amazon listing optimization?

Amazon listing optimization is the process of improving the visibility and performance of a product listing on Amazon. Optimizing your product listing can increase the chances of your product being seen by potential customers and improve its ranking in Amazon’s search results.

This can be achieved through keyword research, providing complete and accurate product information, and offering excellent customer service and competitive pricing. By taking these steps, you can improve the performance of your product listing and increase its chances of success on Amazon.

How do I optimize my Amazon product listings?

You can take several steps to optimize your Amazon product listings and improve their performance. Some key steps include:

1. Conduct thorough keyword research to identify the keywords and phrases shoppers use when searching for products like yours on Amazon.

2. Include these keywords in your product title, description, and other relevant fields to improve your listing’s search visibility.

3. Provide complete and accurate information about your product, including its features, benefits, and any relevant technical specifications.

4. Use high-quality images and videos to showcase your product and give potential customers a clear idea of what they can expect.

What are the benefits of optimizing Amazon product listings?

There are several benefits to optimizing your Amazon product listing, including:

Improved visibility: Optimizing your product listing for keywords can increase the chances of your product, drive more traffic to your listing and increase the number of potential buyers who see your product.

Higher rankings: By providing complete and accurate product information and offering excellent customer service and competitive pricing, you can improve your product’s ranking in Amazon’s search results.

Increased sales: Optimizing your product listing and improving its visibility and ranking can increase the chances of your product being seen and purchased, which can boost sales and grow your revenue on Amazon.

Better customer experience: By providing complete and accurate product information on listings, you can improve the overall customer experience for those who purchase your product. This can help to build customer loyalty and improve your product’s chances of success on Amazon.

What tools can I use to optimize my Amazon product listings?

Amazon sellers should use listing optimization tools to analyze and optimize different elements of their Amazon product listings. 

Amazon sellers should leverage keyword research tools to identify the most effective keywords to implement into product listings.  

Amazon sellers should utilize keyword rank tracking tools to monitor up-to-date ranking data to regularly optimize the visibility of product listings.

Loved by Thousands of Professionals

Used and loved by the world's best brands, retailers, and agencies, big and small.

Rated 4.4+ Stars

Track price, reviews, BSR changes, and get alerts every day in your inbox.

Jennifer Greune

Director of eCommerce Marketing
EarthLite | 15-50 Employees

Great tool for understanding product analytics and market metrics.

John Berggren Bel

Marketing Director
BEL USA | 100-250 Employees

A platform designed for professionals to manage their Amazon business.

Olin Graczyk

Director of eCommerce Strategy
Greater Goods | 15-50 Employees

A must-have solution to optimize & track your products on Amazon.

Stefani Colbacchini

Amazon Brand Manager
SellerSlice | 1-15 Employees

The key formula required for your listings to succeed on Amazon.

Spencer Siegrist

eCommerce Account Coordinator
Brondell | 50-100 Employees

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