Brands
From growing private label brands to Fortune 500 companies, brands of all sizes rely on DataHawk to increase visibility, sales, and margins with deeper data-driven insights, alerts, reports, and recommendations.
Data Platform for
Amazon Sellers and Vendors
Grow your Amazon business by leveraging DataHawk's software to connect, monitor, analyze, and organize your data.
We support both Amazon Seller Central and Vendor Central, with some slight differences in the type of data available for each.
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For Brands and Agencies
DataHawk provides digital shelf analytics tools used and valued by brands and agencies to grow and better pilot their daily business operations on Amazon and Walmart.
Agencies
From individual consultants to prominent digital performance agencies, marketing professionals leverage DataHawk to manage, expand and delight their clients with reporting, market, advertising, and SEO tools.
Enhance Your Performance on Amazon
Analytics
Explore digital shelf analytics on your SEO, product, market, advertising, and finance data with ready-to-use dashboards to optimize your organic search performance on Amazon.
- Keyword Rank Tracker for Amazon
Track daily keyword ranks for any product, identify keywords that drive the most organic traffic, and measure the success of SEO efforts.
- Keyword Research Tool for Amazon
Access the estimated monthly organic and sponsored search volume of keywords, measure keyword efficacy, and generate keyword ideas.
- Listing Optimization Tool for Amazon
Monitor daily changes in products’ listing pages to see how changes impact search performance and generate a Listing Quality Score.
Connections
Easily connect your Amazon data at the click of a button to the visualization platforms of your choice to analyze relevant metrics and get answers to specific business questions.
- Sync Amazon Data
Integrate and export your eCommerce business data sources to the visualization platform of choice to start analyzing your Amazon data.
- Build Custom Dashboards and Reports
Create customizable data reports and automate internal Amazon dashboarding to get answers to specific business questions.
- Benchmark Accurately and Intelligently
Procure custom KPIs curated by DataHawk’s data science team to benchmark and measure your Amazon business performance.
Insights
Obtain insights and recommendations on how to prioritize and better pilot your Amazon business efforts with proactive and reactive real-time signals, alerts, and data-driven reports.
- Set Up Customizable Alerts
Receive alerts related to changes in any product, such as changes in PDPs, reviews, ratings, price, Buy Box status, sellers, hijackers, inventory, and sales rank.
- Generate and Export Reports
Run or schedule data exports in spreadsheet or PDF format to get detailed reports on Amazon products, keywords, BSR, finance, and advertising data.
- Launch Real-Time Signals
Schedule proactive and reactive signals accompanied by recommendations on your Amazon products to better delegate and prioritize tasks.
Leverage Tools Made for Amazon
DataHawk offers a wide array of SEO, product, market, finance, and advertising tools for discovering, tracking, measuring, benchmarking, and optimizing.
Keyword Rank Tracker
Explore a list of up-to-date keyword ranking data to determine which keywords drive the most traffic and measure the success of your SEO changes to keep ranking higher organically on Amazon.
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Listing Analysis Tool
Monitor how the changes in a product listing impact organic search performance and generate a Listing Quality Score to identify which aspects of your product details page work best for your listings.
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Keyword Research
Optimize your SEO performance on Amazon by generating keyword ideas and accessing the estimated monthly search volume of each keyword you track to understand their level of competition.
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Share of Voice Reports
Analyze metrics like Share of Voice, both in terms of organic and sponsored presence, to optimize your keyword performance by assessing brands' visibility for a set of search terms.
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Competitive Analysis
Evaluate keyword efficacy, discover your product's market, and identify your competitors and the price, ratings, and number of ratings your product needs to rank organically in the first five search results pages.
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Advertising Analytics
Examine millions of advertising-related data points reflective of your performance to provide you with custom recommendations designed to help you better pilot your advertising efforts on Amazon.
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ASIN Tracker
Leverage competitive insights with a reverse ASIN lookup tool and monitor daily changes in the metrics and listing information using our ASIN Tracker for any product's price, reviews, ratings, and sales rank.
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Sales Rank Tracker
Track daily changes in the best seller rank or sales rank across multiple categories to gauge the sales performance of any product compared to competing products and analyze competitive dynamics.
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Best Sellers Browser
View the top 100 selling products for any category on Amazon and analyze their price, ratings, and number of ratings to increase your odds of becoming the best selling product in your category.
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Sales Estimates Tool
Leverage DataHawk's AI-computed sales estimate metric, which links BSR to units sold, to see the maximum and minimum estimated and aggregated estimates for any product on Amazon.
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Customizable Alerts
Receive email alerts based on custom rules or triggers related to changes in any products, such as changes in PDPs, reviews, ratings, price, Buy Box status, number of sellers, hijackers, inventory, and sales rank.
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Profit and Loss Tracking
Monitor your revenues, costs, and expenses by analyzing a detailed profit and loss dashboard outlining your Amazon fees, PPC spending, return costs, promotion costs, and fixed costs.
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DataHawk is the ideal analytics platform for day-to-day doers, no matter their level of expertise, to gain intelligent insights and recommendations on optimizing their organic search performance on Amazon and Walmart.
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Brands don't always have time to learn to navigate SaaS platforms to leverage data-driven insights. With Managed Services, you can conduct business as usual and rely on DataHawk to do the heavy lifting.
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DataHawk supports both Amazon Seller Central and Vendor Central, with some slight differences in the type of data available for each.
Many of the data points DataHawk provides does not require any Seller or Vendor Central integration as they represent publicly available data.
Advertising Analytics
DataHawk provides advertising analytics, reporting, and recommendations. It does not offer product-level data and organic vs. paid attribution data for Vendor Central.
Finance Analytics
DataHawk provides analytics and reporting on sales data for Seller Central users only. Financial data requires connecting an Amazon Seller Central account via the Amazon MWS API.
Reports and Recommendations
Exclusively for Amazon
Analyze Amazon reports, such as Sales and Advertising, Share of Voice, Category Best Seller, Category Best Selling Products, and Tracked ASINs Keyword Ranks to measure, benchmark, and enhance your performance.
Advertising History Report
Export changes in account-level ad metrics with daily, weekly, and monthly views.
Category Best Sellers
Export a list of the top 100 selling products BSR for any category on Amazon.
Category Best Selling Products
Export a list of up to 30 days of history on the best-selling products on Amazon US.
Keyword Research by ASIN
Export all the historical keyword research segmented by an ASIN level analysis.
Keyword Search Results
Export all the historical search results data related to a group of keywords.
Last 7 Days Account Data
Export seven days’ worth of data related to the products and keywords you track.
Product Sales Report
Export all the historical product data related to any single product on Amazon.
Project Data Report
Export historical data related to the products and keywords you track in a project.
Sales and Advertising History
Export historical sales and ad changes in account-level sales and ad metrics.
Sales History Report
Export changes in account-level sales metrics with daily, weekly, and monthly views.
Seller Sales Orders
Export all the historical sales orders data related to a single Seller Central Account.
Seller Sales Report
Export all the historical sales data related to a single Seller Central Account.
Share of Voice Report
Export KPIs reflecting brands’ visibility for specific search queries on Amazon.
Single Keyword Search Results
Export the most recent search results data related to a single keyword.
Single Product Data
Export historical public data related to a single product in an organized fashion.
Sponsored Products Ads
Export the last fourteen days of sponsored products ads data for a given account.
Sponsored Products Ads ASINs Audit
Export a complete audit of your Sponsored Products ads ASINs campaigns.
Sponsored Products Ads Keywords Audit
Export Sponsored Products ads data for the keywords you use in your campaigns.
Sponsored Products Bidding Recommendations
Export recommendations on bidding decisions for Sponsored Product ads campaigns.
Top 100 Selling Products
Export a list of the top 100 selling products based on a category BSR for a single day.
Top-Selling ASINs Sales and Advertising History
Export all the historical data on the top-selling ASINs sales and ads history.
Top-Spending ASINs Advertising History
Export ad metrics on the top-spending ASINs with monthly and weekly views.
Tracked ASINs Keywords Ranks History
Export data showing the changes in organic and sponsored keyword ranking.
Tracked Keywords List
Export the list of all your tracked keywords to assess their performance.
Tracked Products Keywords Ranks
Export historical and daily keywords rankings data for products you are tracking.
Tracked Products List
Export the list of all your tracked products to visualize them in a centralized view.
Share of Voice Report
Export KPIs reflecting brands’ visibility for specific search queries on Amazon.
Single Keyword Search Results
Export the most recent search results data related to a single keyword.
Sponsored Products Ads
Export the last fourteen days of sponsored products ads data for a given account.
Advertising History Report
Export changes in account-level ad metrics with daily, weekly, and monthly views.
Keyword Search Results
Export all the historical search results data related to a group of keywords.
Keyword Research by ASIN
Export all the historical keyword research segmented by an ASIN level analysis.
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Access competitive Amazon and Walmart data analytics to make intelligent business decisions by incorporating AI-based recommendations into your business strategy.
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