The Ultimate Guide to Perfecting Walmart Listing Images
A product’s listing image is the first thing online shoppers see when browsing the search results page. As much as we don’t want to judge a book by its cover, let’s be honest, in eCommerce, shoppers judge products by their cover image. According to a recent article by 4Sight Group, 75% of online shoppers rely on product photos when deciding whether to make a purchase.
Given the importance of perfecting listing images, this article will discuss what Walmart product image optimization is and how it can benefit your business, listing image requirements, the different types of Walmart product images, and tips for creating high-quality product photos.
What Is Walmart Product Image Optimization?
Product image optimization is a crucial aspect of eCommerce, and it is especially important on the Walmart marketplace. Walmart is one of the largest online retailers, and having high-quality product images can help your listings stand out and attract more customers.
Product images are the visual representation of your products on the Walmart marketplace. They are the first thing that customers see when they view your listings, and they can play a significant role in whether or not a customer chooses to purchase from you. High-quality product images can make your listings more professional and trustworthy, while poor-quality images can have the opposite effect.
Optimizing your product images on Walmart involves making sure that they meet the platform’s requirements and standards. In addition to meeting the technical requirements, product image optimization also involves making sure that your images are visually appealing and accurately represent your products. This means using high-quality, well-lit images showing the product from multiple angles. It also means using images that accurately represent the color, size, and features of the product.
Basic Walmart Listing Images Requirements
If you are selling on the Walmart marketplace, it is important to understand the basic requirements for your product images. Walmart has specific guidelines for the size, resolution, and format of product images, and following these guidelines can ensure that your images are displayed properly on the platform and have the best possible impact on customers.
One of the key requirements for Walmart listing images is the size of the images. Walmart recommends that images be at least 1000 pixels in width and height and no larger than 10000 pixels in width and height. This ensures that the images will be high-resolution and will display properly on the platform.
Another requirement for Walmart listing images is the resolution of the images. Walmart recommends that images be at least 72 pixels per inch (PPI) and no more than 100 PPI. This ensures that the images will be clear and sharp and will not appear pixelated or blurry. Finally, Walmart also has requirements for the format of listing images. Walmart accepts images in JPEG, PNG, or GIF format. These formats are commonly used for web images and are supported by most image editing software.
Different Types of Walmart Product Images
There are several different types of product images that sellers can use on the Walmart marketplace. Each type of image serves a different purpose and can help customers understand and appreciate your products in different ways.
1. Main Image
One of the most common types of product images is the main image. This is the primary image that is displayed on the product page and is the first thing that customers see when they view your listing. The main image should be high-quality and accurately represent the product, showing its key features and details.
2. Alternate Image
Another type of product image is the alternate image. Alternate images are additional images that are displayed on the product page, usually in a carousel format. Alternate images can show the product from different angles, in different colors, or with different features. These images can help customers get a better understanding of the product and its features.
3. Lifestyle Image
Another type of product image is the lifestyle image. Lifestyle images show the product being used in a real-world context. For example, if you are selling a shirt, a lifestyle image could show someone wearing the shirt in a casual setting. Lifestyle images can help customers imagine themselves using the product and can make the product more relatable and appealing.
4. Graphic Image
Finally, the last type of product image is the graphic image. Graphic images are images that show the product in a graphical or illustrative format. These images can be used to highlight specific features of the product, such as its dimensions or technical specifications. Graphic images can be especially useful for products that have complex or technical features.
Benefits of Optimizing Walmart Product Listing Images
Optimizing product listing images on Walmart can have several benefits. First, high-quality and accurately representing images can help potential customers make informed purchasing decisions. This can lead to an increase in sales and customer satisfaction.
Second, using multiple images from different angles can help customers get a better sense of the product and its features. This can make the product more appealing and can help customers imagine themselves using it.
Third, including relevant details or branding in the images can help customers quickly identify and differentiate your product from similar products on the site. This can help increase brand awareness and recognition.
Tips on How to Create High-Quality Product Photos
Product photos are an essential part of the eCommerce experience, and having high-quality photos can make a big difference in how customers perceive your products. High-quality product photos can help your listings stand out, can increase trust and credibility, and can ultimately lead to more sales.
One of the most important tips for creating high-quality product photos is to use a professional camera. While smartphones have come a long way in terms of camera quality, they still can’t match the capabilities of a dedicated camera. A professional camera will allow you to take high-resolution photos with a wide range of settings and options, which can help you capture the best possible images of your products.
Another important tip is to use natural light. Natural light is the best light for product photography, as it is soft, diffused, and provides a consistent color temperature. Avoid using artificial light sources, such as overhead lights or flash, as these can create harsh shadows, hot spots, and color casts. If you need to use artificial light, use a softbox or umbrella to diffuse the light and create a more natural look.
Another tip is to shoot from different angles. Customers want to see as much of the product as possible, so be sure to take photos from multiple angles. This will help customers get a better understanding of the product and its features. Be sure to include close-up shots that show details and textures.
Walmart Product Images FAQs
Here are some frequently asked questions about product images on Walmart:
What is the recommended image size for product listings on Walmart?
The recommended image size for product listings on Walmart.com is at least 2000 pixels on the longest side.
Can I use multiple images for my product listing?
Yes, you can use multiple images for your product listing on Walmart.com. This can help customers get a better sense of the product and its features.
What file formats are supported for product images on Walmart?
The supported file formats for product images on Walmart.com are JPG and PNG.
Are there any restrictions on the content of product images on Walmart?
Yes, there are some restrictions on the content of product images on Walmart.com. Images should not contain any offensive or inappropriate content, and they should accurately represent the product being sold. Additionally, images should not include any watermarks or logos that are not associated with the product.
Conclusion
Overall, Walmart product image optimization is an important aspect of selling on the platform. By following the platform’s guidelines and using high-quality, accurate images, you can improve the professionalism and trustworthiness of your listings and increase your chances of making a sale.
By investing in product image optimization, you can give your business a competitive edge on Walmart. All the tips, tricks, and guidelines discussed in this article can help increase sales and customer satisfaction and improve the overall shopping experience for customers on the site.
