What is a brand story? A brand story is a narrative that introduces your company's origin, mission, and values. Brand storytelling is one of the most effective ways to connect with customers emotionally. Emotional attachment to a product or service is what creates brand loyalty.
What is a brand story, why is brand storytelling important, and also so powerful? Every business can use storytelling to become popular in its niche, so we’re here to answer these questions and explain how you create an epic brand story for your Walmart Private Label Brands. Let's begin!
Why is Brand Storytelling Important?
At this point, you’re probably wondering, “why is brand storytelling important?” If you already manage a successful brand, you might think it’s unnecessary to focus on using storytelling to grow your brand.
Stories help businesses stand out from competitors by illustrating what makes them unique. Telling a compelling brand story is the key to building an authentic relationship with customers. It can also highlight how your products or services are changing the world for the better.
A well-crafted brand story engages customers emotionally and makes them feel like they’re part of something larger than themselves. This connection creates loyalty and encourages customers to stick with your brand through thick and thin.
Why are brand stories so powerful?
Brand stories are compelling because they tap into our shared human experiences. We all need to feel like we belong and make a difference in the world. When businesses tap into these needs, they create an emotional connection with their customers. This connection builds loyalty and encourages customers to stick with a brand through thick and thin.
Now that you understand the basics of brand storytelling, let's look at how you can apply these concepts to your Walmart Private Label Brands!
How to create a brand story for Walmart Private Label Brands
The first step in creating an epic brand story for your Walmart Private Label Brands is identifying your brand's unique selling proposition (USP). What makes your company different from the competition? What are the values that you stand for? Once you know your USP, you can begin to craft a story that reflects these values.
Your story should be customer-centric and focus on how your products or services positively impact the world. It's also essential to make sure that your account is consistent with the overall branding strategy for your business.
If everything about your brand screams "quality," then don't tell a story about how you started as a small business in a garage. The goal is to create a cohesive narrative that engages customers emotionally and inspires them to connect with your brand. Sure, it might work for Apple or Microsoft, but it's a lot more difficult for smaller brands to pull off.
Use storytelling elements to improve your brand story
To help you create an epic brand story for your Walmart Private Label Brands, we've compiled a list of essential storytelling elements. Use these examples to inspire ideas for the narrative that will make customers fall in love with your company!
Here are some storytelling elements that will help you share your brand with the world:
- A hero that needs a quest
- An epic journey
- Love at first sight
Think about brands that add these elements to their origin story? Storytelling this way would create a unique background that customers will find relatable.
Use storytelling to explain your brand's differences
Your product or service should reflect your brand's personality by illustrating how it differentiates itself from competitors. Identify specific features about yourself that set you apart from other businesses in your niche—this could be anything from superior quality control standards to humanitarian efforts to protect wildlife.
Share your company's mission
What is the purpose of your business, and how does it make a difference in the world? What are you trying to accomplish as an organization, and what values do you stand for? Business owners can use these stories to motivate employees daily, but they also help customers connect with your company.
Although simple, sharing your company's mission effectively will make your brand accessible for people who might not be familiar with it.
By writing a compelling story about your Walmart Private Label Brands, you'll be able to connect with consumers on an emotional level that goes beyond products and prices. While deciding on your brand's mission, you can consider the following questions:
- What are some of the values that your company stands for?
- How does this mission resonate in the community where you do business?
- What makes your product or service different from others out there?
Use these questions as inspiration when creating an epic brand story!
Explain how your products make a difference in customers lives
Customers want more than just a product—they crave experiences that allow them to feel like they're part of something bigger. Accomplish this by crafting narratives around how your products change people's lives by solving problems or helping solve some aspect of their everyday struggles.
Example: The Walmart Great Value brand story
For example, when Walmart launched the Great Value brand in 1991, its initial strategy was to promote it as a national value leader. However, customers were not interested in just being frugal shoppers—they wanted products that fit into specific lifestyles or helped them do things they couldn't do without those items.
By creating stories around how its private label brands could solve everyday problems and challenges within these lifestyle contexts instead of focusing on price alone, Walmart became more relatable to consumers while still thriving off of this competitive edge over other retailers.
Walmart further exemplifies this message using today's tagline for Great Value: “A Smart Buy Anytime." What matters most at Walmart isn’t only what you get with their prices—it’s also about how you feel when saving money with Walmart brands.
Provide solutions to customer problems while creating your brand story
While it may be tempting to focus on product features and benefits when telling your brand story, remember that customers don't just want products—they want solutions to their problems. Asking yourself these questions while developing your brand's story will help you identify how your products benefit customers:
- What are the unique selling points of your products or services that your customers can't find anywhere else?
- How do your products or services make people's lives easier somehow?
- What are the specific needs and challenges that your products address?
- How do they make people's lives better in some way?
- What challenges or needs do they help solve?
These are the questions you need to answer as you craft your brand story. And once you've got a strong foundation for your account, make sure to tell it everywhere: on social media, in marketing materials, on your website, and even in person. The more places you can share your brand story, the more visibility it'll generate.
Decide and share what you're passionate about as a brand
All successful brands have strong personalities because they are driven by people who genuinely believe in what they're doing. These questions will prompt you to consider where your passions lie and how you can share them with the world:
- What makes you tick?
- What gets your CEO out of bed in the morning?
- Why do employees love working at this company?
Customers want to know that there's a natural person behind every brand—and when they feel connected to other customers on an emotional level, it creates an unbreakable bond between them and your business.
How to share your brand story
Once you've identified your fundamental values, it's time to share your story with the world. Your brand can share its story through a variety of channels, including:
- On your Walmart product listings
- Your website
- Social media platforms
- Marketing materials (e.g., brochures, fact sheets)
- Testimonials from happy customers
- News articles about your company or products
The bottom line is that you need to find creative ways to get your message out there and make sure it resonates with people on an emotional level.
When customers feel like they know who you are and what you stand for, they're more likely to do business with you. So don't be afraid to show your personality and let your brand shine!
Here are the steps you can take to share your brand's story:
Step One: Figure out what makes your brand unique
As we mentioned earlier, every brand has a unique story to tell. What sets you apart from the competition? What are your fundamental values, and how do they translate into the products and services you offer? What makes you unique?
Step Two: Craft a narrative that resonates with your target audience
Your story should be relevant to your customers and resonate with them on an emotional level. It's essential to take the time to understand who your target market is and what their needs and wants are. Once you know this, you can create a story that speaks to them directly.
Step Three: Share your story in a variety of channels
Make sure your customers hear your story in a variety of formats. What works on your website might not work for print materials or social media posts, and vice versa. For this reason, it's essential to make sure you have a clear marketing and sales strategy that covers different platforms and channels.
Step Four: Make storytelling part of an integrated marketing plan
Don't just tell stories; integrate them into the rest of your overall marketing campaign, so they reinforce everything else you're doing. Using storytelling in your marketing plan and Walmart advertisements will keep people engaged with your brand over time and boost sales by leveraging online and offline word-of-mouth buzz about your company.
Step Five: Be consistent with your messaging
Your brand's story should be crucial for your marketing materials, from website design to social media posts. If you're not consistent with your messaging, it will be difficult for customers to understand what you're trying to say.
Step Six: Have fun creating your brand story
Marketing can be a lot of work, but that doesn't mean you can't have fun with it too. Showing your personality through storytelling can help connect customers with your brand in a more personal way. So go ahead and let your creativity shine!
When done correctly, branding and storytelling can help businesses of all sizes succeed at Walmart.
Storytelling examples from Walmart Private Label Brands
If you're looking for some inspiration, check out these examples of small-to-medium businesses that are doing a fantastic job telling their brand stories on Walmart:
Dia & Co - This online retailer specializes in plus-size clothing and has a strong message about body positivity. Dia&Co's website and social media platforms are full of inspiring stories and photos of real women, which helps to connect with their target audience.
Athletic Works - This athletic clothing retailer highlights their affordable prices on Walmart's website, which helps them stand out from competitors. What makes Athletic Works unique is that they integrate stories from athletes who use their products into the description of each item.
Samsonite Luggage - This luggage brand has a "Design for All" philosophy, and it shows through its product descriptions and customer reviews on Walmart's website. They also make great use of testimonials to showcase how much people love using Samsonite bags when traveling or going on vacation.
These three companies show how it's possible to use Walmart as a platform for telling your brand story - and getting customers excited about what you're doing along the way.
How to Create a Brand Strategy: Helpful Storytelling Sales Techniques
Now that you’re considering all the things you can add to your brand’s story, let’s discuss how to create a brand strategy using sales techniques.
There's a reason why reviews, testimonials, social proof, and videos are effective ways to increase Walmart profits. Customers love purchasing products from brands that collect reviews, build social proof, and utilize video because they're all effective storytelling methods.
Let's dive into each of these practices and share how they enhance your Walmart Private Label Brands.
How positive reviews improve brand storytelling
Online shoppers trust reviews more than any other form of online content. Studies show that consumers trust online reviews as much as personal recommendations.
Therefore, brand storytellers that collect and display customer reviews can be an extremely effective way to increase trust in your brand.
There are several ways you can collect and showcase customer reviews on your Walmart private label brands’ website or product pages:
- Include star ratings and aggregate review scores on product pages
- Embed customer testimonials on product pages or dedicated landing pages
- Create video testimonials featuring customers discussing their experiences with your products
- Use social media platforms like Twitter, Instagram, and Facebook to showcase customer reviews and testimonials
What's nice about collecting this information is that you can use what your customers say to improve your brand storytelling. Customer reviews and testimonials on Walmart and other sites can help you identify what other people like about your brand, which likely differentiates you from the competition.
How social proof bolsters brand storytelling
In addition to customer reviews, social proof is another powerful way to increase trust in your private label brands.
Social proof is the psychological phenomenon that occurs when the actions of others influence people. In other words, people will be more likely to believe something if they see that other people think it too.
There are a variety of ways you can use social proof on your Walmart Private Label Brands’ product pages:
- Display follower counts for social media platforms like Twitter and Instagram
- Show how many customers have purchased a product
- Highlight positive customer reviews on product pages or dedicated landing pages
- Share customer photos and videos on social media platforms or product pages
Using these social proof strategies in your product copy can help motivate people to buy your products.
How video strengthens brand storytelling
Video is a powerful way to communicate your private label brands’ story. Video storytelling requires brand owners to use video to tell their brand story can be an extremely effective way to increase sales for eCommerce businesses.
There are a variety of ways you can use video to strengthen the storytelling of your Walmart private label brands:
- Create short explainer videos that introduce viewers to your products and company
- Produce case studies featuring customers discussing how your products have helped them achieve their goals
- Create video testimonials featuring customers discussing their experiences with your products
- Shoot product unboxing videos to show viewers the features and benefits of your products
- Film tutorials that demonstrate how to use your products correctly
The bottom line is that using reviews, social proof, and video can be highly effective ways to strengthen the storytelling of your private label brands. By implementing these practices on your website, on Walmart products. and across social media platforms, you can increase trust in your brand and drive more sales.
Simplify Your Brand Storytelling
Getting your customers to understand why your brand is unique is one reason why brand storytelling is important. However, you don't want to create a complex brand story that your prospective customers cannot follow. For this reason, here are some additional storytelling techniques that will make it easy to communicate your brand's story.
Discuss what problem your product solves
Your business solves a problem that you should share with customers. Sharing how your company solves customer problems will help them understand how and why your brand exists. For example, the company Warby Parker was created in response to a challenge: buying glasses online without trying them on first.
Make sure your brand story is credible
Your brand's story must be believable if you want customers to trust you. When sharing your story, make sure to highlight the positive aspects of your brand while also addressing any negative issues head-on. Additionally, always back up your claims with data or customer testimonials.
Please keep it simple
When telling your brand's story, stick to the essentials and avoid getting bogged down in unnecessary details. You can always go into more detail when you're writing product descriptions. What matters most is that your branding story creates an emotional connection between your business and consumers.
Use examples to help tell your brand story
It can be difficult for customers to understand what makes a company different without referencing other brands in the industry. To make it easier, use real-world case studies to illustrate how your brand will meet their needs better than others on Walmart Marketplace.
One way of doing this would be by citing statistics about why people are searching for specific products online over offline shopping avenues like brick-and-mortar stores or department stores. It would be best to refer to where these numbers come from (e.g., through customer surveys).
Create content around your unique selling point
As stated earlier, a brand's unique selling point (USP) differentiates it from the competition. Since it's the focal point of why you built your brand, you should use it in your storytelling as much as possible!
When you know your USP, create content that will highlight this difference. This content could be in the form of blog posts, social media updates, within product listings, or even videos explaining how your business is changing the industry for the better.
Use humans in your product listings
people they can relate to, which goes for online brands. By featuring photos and stories of your team on your website and social media pages, you'll help customers feel as though they're getting to know you personally.
Adding images of people in product listings also helps them see that you're a company with a personality—something that can be hard to come by online.
When telling your brand story, keep these tips in mind to make it easy for customers to understand what makes your business different. These small additions make all the difference. And don't forget to back up your claims with data and customer stories!
What is a brand story? In this blog post, we've provided you with some examples of how to create an epic brand story for your Walmart private label brands.
By following the fundamentals of brand story structure, you can make it easy for customers to understand what makes your business different. Additionally, storytelling techniques will help create an emotional connection between your business and consumers.
The brands that differentiate themselves using quality storytelling will build trust with customers. We hope these suggestions will help you communicate your brand with customers on the Walmart Marketplace and generate more sales!
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