Articles, Guides, and News for eCommerce Professionals

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Thursday, November 18, 2021 Educational
The Ultimate Amazon PPC Strategy for a Profitable Holiday Season

The top strategies for a profitable Christmas and post-holiday season, including Amazon PPC hacks and Amazon pricing str...

Friday, November 5, 2021 Educational
Black Friday and Cyber Monday Tips to Increase Profits on Amazon

How can you prepare for Black Friday and Cyber Monday on Amazon? Here’s what sellers should know about the popular retai...

Thursday, October 21, 2021 Research
How Your Product Listings Impact Conversion Rate on Amazon

This article is based on a study made exclusively on products sold on the marketplace, through Sponsored Prod...

Wednesday, October 6, 2021 Educational
Everything You Need To Know About Amazon A/B Testing

Learn how to measure performance of your Amazon product listing and Amazon marketing campaigns with Amazon AB testing an...

Friday, September 17, 2021 Use Case
Measure Selling Performance Efficiency Post Ad Spend With DataHawk

Cracking correlations between your Ad Spends and Ad Sales and indirectly, your ranking is significant. Increasing your p...

Thursday, August 26, 2021 Educational
Optimize Amazon Display Ads with OTT and Sponsored Brands Video

Leverage three different ways to boost customer engagement metrics of your product: Amazon Display Ads, Sponsored Brands...

Wednesday, August 4, 2021 Educational
Five Tips To Master Amazon Sponsored Product Ads

Amazon is a great place to sell your products. It’s the largest online retailer in the world, and it has an incredible s...

Saturday, July 24, 2021 Educational
How to Use Instagram Effectively to Boost Your Amazon Sales

Social media can be a massive driver of traffic, attention, and ultimately sales for your Amazon business. ...

Tuesday, July 20, 2021 Educational
The Seller’s Guide on How To Effectively Use Amazon Promotions 

Creating Amazon promotions is a great way for you to encourage further sales. They provide quick solutions to an audienc...

Wednesday, April 28, 2021 Educational
Leverage Amazon Sponsored Brands Video Ads

Being among Amazon-sponsored brands means you have many choices of where to place your advertising. Brand videos on Amaz...

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