All Advertising Saves Time While Optimizing Listing Performance
The Client
All Advertising is a complete service advertising agency with over 12 years of experience. The agency is globally recognized for its digital and traditional advertising, brand building, direct response, and creative design expertise.
One of the largest multinational electronics and information technology companies, Samsung, is among the numerous brands All Advertising manages. This success story demonstrated how All Advertising effectively utilizes DataHawk’s tools and resources to track Samsung products on Amazon and develop actionable data-driven solutions.
The Challenge
Before using DataHawk, All Advertising had difficulty tracking the performance of their clients’ products in terms of their ranking on Amazon. As a result, the agency lacked access to the daily ranking information they needed to analyze how their clients’ positions increased or decreased in page rank over time.
“Datahawk is helping us over come this by showing us daily ranking information so we can see how positions change over the month and attribute this to problems on Amazon, such as lost buy box, no stock or a change in price.”
The Solution
DataHawk’s Product solution is designed to effortlessly track and benchmark changes in products details and performance. By monitoring changes, small or big, one can more easily and quickly respond to fluctuations in Best Seller ranks, keyword ranks, price, reviews, star ratings, sellers, buy box, and listing data.
All Advertising also makes the most out of DataHawk Reports. The report they leverage most frequently is the Track ASINs Keywords Ranks History Report to assess historical changes in Amazon organic and sponsored keyword ranking performance for specific tracked ASINs based on a selection of keywords.
The results of these DH leveraged tools ultimately came in the form of heightened market awareness. Ad insights lead to improved ad tactics and adjusted strategies (per campaign), and overall the ability to act much quicker in discerning listing performance.
– Vjay McSweeney, Digital Designer at All Advertising
The Result
All Advertising takes a strategic approach when it comes to leveraging DataHawk’s comprehensive toolkit to extensively track its portfolio of products. The agency predominantly uses the platform to organize its clients’ products into projects and further segments such projects by geography and model to get a holistic overview of which advertising strategies work best with the country in which they are advertised.
“Since using DataHawk, we have saved countless hours creating reports. All the information we need is within one platform, and we can also leverage this data to see what products are performing well and which products need some extra attention leading to an increase in page rank and conversions.”
Currently, All Advertising tracks 938 products and 203 keywords on DataHawk. The agency also generates a myriad of reports to monitor and evaluate the performance of their tracked products keywords on a daily, weekly, and monthly basis. In doing so, All Advertising can better monitor which products drop out of their ranking and identify the keywords that drive the most organic reach to remain competitive in an increasingly competitive marketplace.
In a year of using DataHawk, All Advertising has:
- Increased their rating distribution by 29% (February 2021 – February 2022)
- Maintained the number one position in its category for Samsung products
- Kept its number one position as a category best seller in Amazon’s Electronics and Photo category
**metrics recorded from Feb 23 – Feb 28, 2021
We have had a pleasant experience with Datahawk and use the platform for tracking all of our Amazon customers and projects. The account management and customer experience are great, and they are only an email away if we encounter any issues, and they are quick to resolve.
– Vjay McSweeney, Digital Designer at All Advertising
In sum, All Advertising has trusted DataHawk to provide them with more profound insights to analyze competitive search dynamics on a brand level for prolonged periods of time. As a result, All Advertising has been able to track an extensive list of their clients’ products on Amazon using DataHawk’s product monitoring feature to rank organically on page one of Amazon and retain their Best Seller position.
