Audio-Visual Direct Increases +56% of Its Ads Conversion Rates
The Client
Audio-Visual Direct is a California-based company dedicated to creating quality products designed to help their shoppers bring their ideas to life. The company sells its products on some of the largest eCommerce sites, including Amazon, Walmart, and eBay, among others. Audio-Visual Direct started using DataHawk’s products and services in August 2022 and, since then, has been able to leverage our platform to improve its Amazon advertising performance significantly.
The Goal
Prior to DataHawk, Audio-Visual Direct used Jungle Scout and Helium 10 but found that their tools lacked a customizable aspect to them.
“Your tool is more customizable, and there was no keyword audit report in either Jungle Scout or Helium 10.”
As a result, Audio-Visual Direct sought an easy-to-use tool that would fulfill all of their reporting needs and provide them with the insights they needed to make significant performance improvements. Ultimately, this is what led them to DataHawk.
The Solution
Audio-Visual Direct uses the following DataHawk tools the most: the Keyword audit reports to assess ad campaign efficacy, the Listing Quality Analysis Tool to optimize their PDPs, the Keyword Rank Tracker to see organic ranks, the Alerting Tool to know who is winning the BuyBox, and the Market Analysis Tool to understand market dynamics.
We use the report sponsored product ads keyword audit for advertising, it is very simple and straightforward to use.
– Alex Fonseca, eCommerce Leader at Audio-Visual Direct
Among our various reports, Audio-Visual Direct frequently generates the Sponsored Products Ads Keywords Audit Report to obtain an organized view of Sponsored Products ads data for the keywords they use in their ad campaigns. The report, which includes leaderboards of the top keywords segmented by impressions, clicks, conversions, and RoAS, allows them to analyze their Sponsored Products ads bidding performance, profitability, inventory share, and elasticity to determine campaign efficacy.
In particular, Audio-Visual Direct finds having a project’s view the most valuable aspect of DataHawk. In this way, they can monitor their products’ performance and their competitors’ in the same place. Currently, they have 22 projects and track a total of 171 products and 104 keywords.
Having this in one place allows us to understand why our products are winning the BuyBox, and where to optimize the content. Your tool helps us, in general, to understand the market.
– Alex Fonseca, eCommerce Leader at Audio-Visual Direct
The Result
The area in which Audio-Visual Direct truly excels by leveraging our software capabilities is in enhancing its Amazon advertising campaigns. In as little as four months of using DataHawk, Audio-Visual Direct has been able to pilot their ad spend in a more data-driven way, allowing them to:
- Grow their ad sales by +178% since July without increasing its ad spend
- Generate a +189% increase in ad profit
- Increase +56% of their ads conversion rate
“We also really enjoy keyword ranks, showing the organic ranking, and digging into the advertising to better understand what works and what does not.”
Audio-Visual Direct has optimized quite a lot with DataHawk, such as keyword ranks, market analysis, and listing optimization. In terms of PDP optimization, Audio-Visual Direct has increased its listing quality score by 0.6 points in less than a month. When it comes to keywords, using DataHawk’s Search Dashboard, the company has improved its keyword rank for 4 search terms in as little as one month, moving up three positions for some of them.
In short, numbers speak louder than words as they quantify success. Audio-Visual Direct leveraged the data our platform scrapes and regularly updates for them to understand the impact their ads have on their selling performance and subsequently maximize their sales. We are proud to continue accompanying Audio-Visual Direct on their journey to eCommerce success and helping them launch more profitable advertising campaigns on Amazon one ad at a time.
All the data you provide, in combination with the alerts, are highly interesting.
– Alex Fonseca, eCommerce Leader at Audio-Visual Direct
