Boosted Commerce Grows Ad Sales by 1,821%
The Client
Boosted Commerce is an acquisition company that provides eCommerce founders with life-changing exit opportunities. They specialize in acquiring, investing in, and growing a select number of Amazon and Shopify-based brands and private-label FBA businesses that are uniquely positioned for growth.
The Goal
Boosted Commerce leverages those Amazon-related tools that have the most to offer to optimize its client’s business objectives. In the past, they have used tools such as Helium 10, Scale Insights, and Sellerise. According to Barbara Tajner, Digital Marketing Analyst and Amazon Administrator at Boosted Commerce, they wanted a tool that would allow them to track changes in organic keyword rankings on a monthly basis–a feature DataHawk specializes in.
We chose DataHawk for its ability to track organic keyword rankings and other listing data.
– Barbara Tajner, Digital Marketing Analyst and Amazon Administrator at Boosted Commerce
The Results
Among the various DataHawk tools Boosted Commerce leverages, they use Amazon advertising-related tools the most and product analytics to analyze listing data via AI-generated listing quality scores. This has allowed them to meet all their organic rank tracking objectives and save time along the way.
“I can see a lot of potential with our organic rank tracking goals.”
Ultimately, by leveraging DataHawk’s advertising analytics and tracking keyword ranking data, Boosted Commerce was able to more effectively measure the impact its ads had on its sales performance by monitoring various KPIs related to each sponsored ad campaign. It was also able to launch more profitable ad campaigns after obtaining data-driven insights on which keywords generated the highest search volume and using them in its PPC campaigns.
In just three months’ time, Boosted Commerce saw an increase in the following advertising metrics:
- 1,821% increase in ad sales
- 1,363% increase in clicks
- 195% increase in CTR
- 38% increase in conversion rate
**metrics recorded from Feb. 1, 2022 – Apr. 30, 2022
Boosted Commerce continues to acquire a select group of top-performing brands and use a variety of DataHawk’s tools to optimize performance and manage its accounts with ease and efficacy.
