Brondell Leverages DataHawk to Lower Its ACoS by 213%
The Client
Brondell is a sustainable home innovation and technology manufacturer with an array of unique product lines. They are devoted to delivering healthy home experiences to improve quotidian routines by creating state-of-the-art modern health and hygiene care products. The company’s increasing popularity stems from its ability to combine technology with science to deliver award-winning products such as bidets, air purifiers, toilet seats, and water filtration systems.
The Challenge
According to Spencer Siegrist, eCommerce Account Coordinator at Brondell, “challenges our brand was facing prior to using DataHawk included an inability to easily track Best Seller Rankings (and progression), assessing sponsored ad efficacy both brand and competitor, and generating amazon market analysis by category.”
- Tracking Amazon Best Seller Rankings (BSR)
- Assessing the efficacy of its Amazon sponsored ad campaigns
- Monitoring the performance of relevant competitors
- Generating an Amazon market analysis by category
DataHawk helps tremendously to optimize certain workflows and processes in order to make faster and better-informed decisions.
– Spencer Siegrist, eCommerce Account Coordinator at Brondell
The Solution
To give Brondell the ammunition it needed to overcome its challenges, three tools, in particular, were of indispensable value: the Best Sellers Rank Browser, the Amazon PPC software, and the Market Analysis tool. The Best Sellers Rank (BSR) Browser empowered Brondell to track the top 100 selling products in the Tools and Home Improvements category to monitor its progress and analyze its market dynamics.
“The results of these DH leveraged tools ultimately came in the form of heightened market awareness.”
Brondell was also able to exploit the data in the Market Analysis Tool to identify the elements that constitute the best selling product in terms of price, ratings, and number of ratings. Such metrics equipped the company with the resources it needed to be the Best Seller in Amazon’s bidet category.
What’s more, DataHawk’s Advertising Amazon PPC software has helped Brondell monitor, analyze, and increase the performance of its Amazon sponsored ad campaigns after being able to assess metrics such as impressions, clicks, CTR, ad spend, and ad sales. These insights have the power to help brands establish when they should be reallocating their advertising budget and when to increase bids.
Ad insights lead to improved ad tactics and adjusted strategies (per campaign), and overall the ability to act much quicker in discerning listing performance.
– Spencer Siegrist, eCommerce Account Coordinator at Brondell
DataHawk is also recognized for its ability to generate over 30 reports in spreadsheet form that allow brands like Brondell to get unparalleled insights to boost productivity and take action quickly. The Share of Voice Analysis Report, is perhaps one of the most popular reports. It analyzes brands’ search or digital shelf performance and shows how visible different brands and their products are on page one of Amazon, both organically and paid, for a set of search terms.
The Result
With DataHawk, Brondell can now easily track Best Seller Rankings, assess the efficacy of its Amazon sponsored ad campaigns, monitor the performance of relevant competitors, and generate an Amazon market analysis by category. Since leveraging DataHawk’s suite of data-driven solutions, Brondell has:
- Reduced its ACoS by 213%
- Increased its ad sales by 28%
- Increased impressions by 2,714%
- Increased clicks by 393%
- Earned #1 rank in Organic SoV Brand Leader Board
- Earned #2 rank in Sponsored SoV Brand Leader Board
**metrics recorded from May 1 – Feb 23m 2021
Of course, a brand as reputable and popular as Brondell has the utmost potential to pave the road to eCommerce success on its own; it is just significantly more manageable with an all-inclusive Amazon analytics and optimization software.
DataHawk has many useful tools built into its platform. As an Amazon Seller, we’re inundated with new information and action items every day on the job.
– Spencer Siegrist, eCommerce Account Coordinator at Brondell
