Lumin Optimizes Its Visibility and Increases Its Sales by 57%
The Client
Lumin is a US-based high-quality skincare company that creates an effective, simple, and essential line of skin, body, and hair products for men. Pangaea, Lumin’s parent company, which also owns another cosmetic company called Meridian, is known for creating and expanding digital-first brands for growing eCommerce markets.
We are happy we chose DataHawk over other tools on the market.
– Marc Hess, Marketplace Growth Manager at Pangaea
The Goal
Lumin started using DataHawk over a year ago to get a better grasp on keyword rankings data, increase productivity, and refine its keyword research strategy. According to Marc Hess, Marketplace Growth Manager at Pangaea, Lumen also benefits from the mass marketplace data we provide and the dashboards in which we present them.
We chose DataHawk because we wanted to get a better understanding of our keyword rankings and set up alert automation.
– Marc Hess, Marketplace Growth Manager at Pangaea
To develop a more comprehensive understanding of keyword rankings, Lumin uses the Keyword Rank Tracker to monitor daily changes in organic search performance and assess which keywords drive the most traffic. To optimize its keyword research strategy, Lumen leverages DataHawk’s Keyword Research Tools to determine keyword efficacy, analyze search volume data, and generate high-performing keyword ideas through AI-driven recommendations.
“The alert monitoring has also been invaluable.”
However, Lumin values our Product Alerting Tool the most as it allows the company to set up and receive customizable alerts on various changes happening to products, alerts such as listing detail changes, sales rank, price change, Buy Box, rating, out of stock, and best seller alerts.
The Results
With product alerts in place, Lumin can worry less about tedious product monitoring and respond to relevant product changes affecting its listing as they happen in real time so that it can focus more on enhancing big-picture endeavors. For example, in the past 15 days alone, Lumin has:
- Increased their sales by 57%
- Increased their sales distribution rank by 34%
- Increased their listing quality scores by 15%
As Lumin continues to enhance the visibility of its customers’ skin through its high-quality products, DataHawk will continue to increase product visibility by providing Lumin with the dashboard, data, keyword research, and alerts it needs to optimize its business performance.
