The Backyard Living Company Increasing Their RoAS by 3.2x
The Client
An American appliances, electrical, and electronics manufacturing company in the pool and spa industry, has been leveraging DataHawk’s analytics, connections, and intelligence platform since 2021 to optimize its Amazon business performance. The company, which developed an innovative way to maintain pools, offers its millions of customers worldwide the opportunity to push their limits in the pool industry.
Note: the brand this success story is about wishes to stay anonymous and, therefore, will be referred to as “the company” throughout this article.
The Challenge
Before using DataHawk, the company struggled with five things that ultimately hindered them from reaching its eCommerce goals:
- Monitoring and benchmarking multiple listings data points at the same time
- Manually collecting data to analyze Amazon advertising campaign efficacy
- Compiling and storing historical product performance data
- Assembling competitive market analysis
- Evaluating overall brand performance
The Goal
As their eCommerce business began to grow, gaining rapid momentum, the company realized that it was becoming too time-consuming to keep track of different advertising campaign performance and business performance in general. As a result, they sought out software that could save them time and do all the data collection, monitoring, and analysis for them.
We needed a tool to monitor our multiple listings, collect historical data to identify trends, and evaluate listing performance on different levels, organic and sponsored.
– Director of Marketing at the company
The Solution
The company began leveraging DataHawk to expedite the data collection process that took them hours to complete. With more time on their hands, they could allocate more energy and focus to optimization efforts they may not have been able to attend to before.
“After reviewing several other marketplace data platforms, DataHawk stood out with its unique suite of products meant to automate data collection and processing.”
To get a better understanding of which data-driven business decisions to make, the company uses the following tools the most: the Listing Optimization Tool to monitor and measure listing optimization efforts, the Keyword Rank Tracker to assess up-to-date ranking data, the Advertising Dashboard to track and improve their Amazon advertising performance, and various market analysis reports to understand the competitive landscape.
The Result
Since using DataHawk, the company has increased its ad campaign efficacy across all advertising KPIs, improved its products’ ranks, and has a more comprehensive understanding of its market landscape, both in terms of US competition and international competition. For example, in less than one year of leveraging DataHawk’s tools, the company has:
- Increased their RoAS by 3.2x
- Grew advertising conversion rates by 10.5%
- 149 products ranking as Amazon Best Sellers in 25 categories
This American appliance, electrical, and electronics manufacturing company in the pool and spa industry, has proven it is on the fast track to success. They have fully exploited all the Amazon marketplace data DataHawk has to offer to optimize their eCommerce business performance in more ways than one.
DataHawk’s user-friendly dashboards and downloadable reports provide valuable insights and allow for additional data analysis to get more information on listings and brand performance.
– Director of Marketing at the company
Given that DataHawk supports over 20 Amazon marketplaces, the company also leverages market dynamics and KPIs from international markets to gain a holistic view of its competition. DataHawk will continue to support the company by compiling all the Amazon business data it needs and presenting it in user-friendly dashboards so it can more easily extract the valuable insights it needs to make significant performance improvements.
