On March 15th, 2025, Worldeye Technologies, the parent company of Viral Launch and BidX, acquired DataHawk in a major strategic move to build the most powerful and integrated performance suite for marketplace sellers.
A Synergistic Step Forward
This acquisition isn’t just about adding another platform, it’s about unifying world-class capabilities across research, analytics, advertising, and automation. With DataHawk now part of the Worldeye portfolio, sellers gain access to unmatched functionality, blending:
- Viral Launch’s industry-leading product research and launch solutions
- BidX’s sophisticated ad automation and bid optimization
- DataHawk’s enterprise-grade performance analytics and cross-channel visibility
Together, these tools form a cohesive ecosystem built to support scaling brands, advanced agencies, and high-volume vendors navigate increasingly complex marketplace environments.
Together, these tools form a cohesive ecosystem built to help scaling brands, advanced agencies, and high-volume vendors make data driven decisions and accelerate growth.
Why Worldeye Acquired DataHawk
Worldeye’s mission has always been clear: empower sellers with the tools they need to make smarter, faster, more profitable decisions. DataHawk’s analytics infrastructure fills a critical gap, enabling more holistic performance measurement across content, sales, advertising, and operations.
By adding DataHawk into its ecosystem, Worldeye accelerates its ability to:
- Deliver unified intelligence across marketplaces like Amazon, Walmart, Shopify and more
- Removes silos between advertising, content, and organic strategy
- Equips both scaling brands and enterprise sellers with enterprise-level insights
This strategic alignment transforms reactive decision-making into predictive, data-driven growth.
What It Means for Sellers
DataHawk, Viral Launch, and BidX will continue to operate as independent brands under the Worldeye Technologies umbrella. This structure ensures that each platform maintains its unique strengths and focus while benefiting from shared vision, collaboration, and investment.
For sellers, this means:
- Greater alignment across strategy and tools: While remaining separate, the platforms will work more closely to enhance your experience over time.
- Complementary innovations: Cross-platform insights and integrations will be developed to unlock new growth opportunities without requiring workflow disruption.
- No immediate changes to how you use each product: Your existing access, data, and workflows will remain unchanged as improvements are gradually introduced.
Platform Strengths and Synergies
| Capability | Viral Launch | BidX | DataHawk |
| Product Research | ✓ | ✓ (competitive benchmarking) | |
| Advertising Optimization | ✓ | ✓ (insights + attribution) | |
| Marketplace Analytics | Basic | Ad-focused | ✓ (comprehensive) |
| Multi-Marketplace Support | Amazon | Amazon, Google Ads | Amazon, Walmart, Shopify |
| Content Performance | Titles & Keywords | ✓ (placement + visibility) | |
| Reporting & Dashboards | Bid efficiency metrics | ✓ (enterprise-grade analytics) |
What’s Next
This acquisition is just one step in a larger vision. Worldeye continues to invest in a seamless, end-to-end performance ecosystem for marketplace sellers. Expect tighter integrations, smarter automation, and new tools that help you:
- Gain insights faster
- Improve margin and efficiency
- Scale across multiple platforms
No Immediate Changes Required
All users will continue to access their platforms as usual. Over time, new features and capabilities will be introduced to unify workflows and strengthen performance—without disrupting the tools you rely on today.
Stay Ahead of the Curve
The future of ecommerce belongs to brands and agencies that can act on unified intelligence. With DataHawk joining Viral Launch and BidX under the Worldeye banner, that future is now within reach.
- Request a personalized demo to see how this integrated solution accelerates your marketplace growth
