Articles, Guides, and News for Amazon eCommerce Professionals
Explore our musings, insights, best advice, guides, researches, and how-tos, all in the name of helping you level-up your Amazon selling skills, ultimately boosting your sales and success on the highly competitive Amazon landscape.
Amazon Beats Apple As Millennials' Favorite Brand
Apple is no longer in the race for the prestigious title of “the millennial’s favorite brand.” Those born between 1981 and 1996 have made their choice. Amazon is the new millennials’ favorite brand.
Amazon Launches Its First B2B Private Label Brand
The brand launched an entirely new Industrial category and its first B2B private label brand called Amazon Commercial.
Amazon Increase It's Presence In The Media Landscape
The e-commerce giant is now spreading its wings and shifting its eyes to publicity and media appeal.
Why is Amazon the new king of online advertising?
As predicted sometime last year, Amazon has just dethroned Facebook and Google. No, the world’s leading retailer hasn’t launched a social media app or a browsing engine. Amazon’s win is much more true to form, and therefore both simple and elegant.
Amazon is Indirectly Squeezing Sellers to Offer Lower Prices
Among a raging e-commerce price competition war and an increasing overwatch from regulators regarding anti-competitive price practices, merchants have no choice but to offer low prices on Amazon and other online channels.
Amazon Product Liability Insurance for Pro Merchants May be Increasingly Enforced
Pro Merchants, beware! Amazon product liability insurance is mandatory, and following recent court rulings on faulty products, Amazon may enforce that requirement further. Read on to get more context on the decision and to learn more about the Amazon Pro Merchants Insurance requirements.
Amazon Is Increasingly Being Held Accountable For Faulty Products
Court rulings against Amazon related to faulty products being sold on the platform are increasing. What are the most notable recent ones and what may be the implications for merchants?
Why Tracking Products' Keywords Rankings on Amazon is Important
At the end of the day, driving organic sales should be your ultimate goal for your ecommerce business. And what better way to do that other than investing properly on monitoring and optimizing your organic search performance, and leverage its data to optimize your ad campaigns? Read on to get some helpful ideas.
How to Deal with and Remove Negative Reviews on Amazon
It is important for you to deal with negative reviews the right way on Amazon and try to have them removed whenever possible, especially fake ones. This can dramatically help you improve your rankings and conversion rates. In this guide, we give you a few tips on how to perform that.
The Ultimate Guide to Doing Keywords Research on Amazon
Doing Keyword Research the right away is paramount for your success on Amazon as the Keywords you use in your product listing and PPC campaigns affect your rankings and overall performance. In this guide, we give you a few tips and tools on how to best do your Keyword Research on Amazon.
The Ultimate Guide to Amazon Product Targeting Ads
Learn how to best implement Amazon Product Targeting Ads and the benefits of using them over Keyword-based targeting to improve your return on advertising spend and reduce your average cost of sale.
How Amazon is Disrupting the Wholesale Model With Help from Amazon Brand Agencies
Amazon has reshaped the e-Commerce landscape. Lately, and with help from agencies specialized on the platform, Amazon is disrupting the wholesale model.
The Impressive Amazon Sellers Growth and Retention in 2018
The number of total Amazon sellers continues growing at a high pace, while the number of sellers with hundreds of thousands in sales is not hitting growth fatigue anytime soon.
Brand Creation in the Age of Amazon and other Marketplaces
The rise of Amazon FBA and other Marketplaces as a major threat to legacy large brands and brick-and-mortar stores has made creating brands easier than ever.
The Ultimate Guide to Amazon Brand Registry
There are millions and millions of products on Amazon. The competition is harsh as there are thousands of brands, each trying to get their own piece of the pie. If you have taken the path of private labeling and you are planning to sell branded products on Amazon, you have to find the best way to deal with the competition. You will have to use the Amazon Brand Registry program to do so.
Physical Goods Advertisers are Making a Shift from Google to Amazon
According to several reports and industry experts, an increasing number of brands and retailers selling physical goods online are shifting their ad spend from Google to Amazon.
Amazon FBA Private Label vs Retail Arbitrage
Are you contemplating launching your e-commerce business on Amazon? Read our ultimate guide on choosing between launching an Amazon FBA Private Label vs. Retail Arbitrage business and an overview of the process for both.
U.S. Online Retail Sales Pegged to Reach $525 Billion This Year
According to FTI Consulting, U.S. online retail sales will hit $525 billion by the end of 2018, representing a 15.9% increase over the total online retail sales of $452 billion in 2017, with Amazon's share increasing to almost 40%.
Amazon Dominates International Reach Among Marketplaces as of September 2018
In an e-commerce landscape with ever-increase share for marketplaces, Amazon is definitely taking over the world Amazon currently holds the first place in population reached, reaching a whopping 1.2 billion people in 58 countries.
Amazon Ranking Algorithm 101: How to Rank Your Products Higher
Understanding the A9 Amazon ranking algorithm and its ranking factors is paramount to improve your products keywords rankings on the competitive Amazon marketplace.
Amazon cements its leadership of the US retail E-commerce market as of July 2018
Amazon's retail e-commerce sales in the U.S. are estimated to increase 29% in 2018 to $258.2 billion, largely exceeding total US retail E-commerce’s growth of 16%, while Amazon marketplace sales will make up 68% of the company’s retail ecommerce sales in 2018.
Running Product Research and Market Analysis on Amazon with DataHawk
Getting started with your Product Research process on Amazon? Check out our guide on 5 essential things you should nail and learn how you could successfully run your product research and product launch strategy using DataHawk.
Tracking Product Keyword Ranking on Amazon with DataHawk
Read about the importance of tracking products performance on Amazon and learn how you could achieve that using DataHawk, notably when it comes down to tracking keywords ranks.
Introduction to Amazon FBA
Read about the basics and benefits of the Amazon Fulfilled by Amazon program and get a fast understanding of how to get started using it.
Understanding Amazon Fees and Calculating Amazon FBA Fees
Read about how Amazon FBA fees work and how you can compute them for your product.
Introduction to Product Sourcing for Amazon FBA
Read about how to run Product Sourcing to start selling on Amazon through the FBA program.