Articles, Guides, and News for Amazon eCommerce Professionals

Explore our musings, insights, best advice, guides, researches, and how-tos, all in the name of helping you level-up your Amazon selling skills, ultimately boosting your sales and success on the highly competitive Amazon landscape.

Friday, September 20, 2019 News

Amazon Beats Apple As Millennials' Favorite Brand

Apple is no longer in the race for the prestigious title of “the millennial’s favorite brand.” Those born between 1981 and 1996 have made their choice. Amazon is the new millennials’ favorite brand.

Wednesday, September 18, 2019 News

Amazon Launches Its First B2B Private Label Brand

The brand launched an entirely new Industrial category and its first B2B private label brand called Amazon Commercial.

Tuesday, September 17, 2019 Amazon Social Advertising Publicity Media

Amazon Increase It's Presence In The Media Landscape

The e-commerce giant is now spreading its wings and shifting its eyes to publicity and media appeal.

Tuesday, September 10, 2019 News

Why is Amazon the new king of online advertising?

As predicted sometime last year, Amazon has just dethroned Facebook and Google. No, the world’s leading retailer hasn’t launched a social media app or a browsing engine. Amazon’s win is much more true to form, and therefore both simple and elegant.

Friday, August 16, 2019 News

Amazon is Indirectly Squeezing Sellers to Offer Lower Prices

Among a raging e-commerce price competition war and an increasing overwatch from regulators regarding anti-competitive price practices, merchants have no choice but to offer low prices on Amazon and other online channels.

Thursday, August 15, 2019 News

Amazon Product Liability Insurance for Pro Merchants May be Increasingly Enforced

Pro Merchants, beware! Amazon product liability insurance is mandatory, and following recent court rulings on faulty products, Amazon may enforce that requirement further. Read on to get more context on the decision and to learn more about the Amazon Pro Merchants Insurance requirements.

Thursday, August 15, 2019 News

Amazon Is Increasingly Being Held Accountable For Faulty Products

Court rulings against Amazon related to faulty products being sold on the platform are increasing. What are the most notable recent ones and what may be the implications for merchants?

Tuesday, July 30, 2019 General

Why Tracking Products' Keywords Rankings on Amazon is Important

At the end of the day, driving organic sales should be your ultimate goal for your ecommerce business. And what better way to do that other than investing properly on monitoring and optimizing your organic search performance, and leverage its data to optimize your ad campaigns? Read on to get some helpful ideas.

Thursday, February 28, 2019 Guide

How to Deal with and Remove Negative Reviews on Amazon

It is important for you to deal with negative reviews the right way on Amazon and try to have them removed whenever possible, especially fake ones. This can dramatically help you improve your rankings and conversion rates. In this guide, we give you a few tips on how to perform that.

Sunday, January 20, 2019 Research Guide

The Ultimate Guide to Doing Keywords Research on Amazon

Doing Keyword Research the right away is paramount for your success on Amazon as the Keywords you use in your product listing and PPC campaigns affect your rankings and overall performance. In this guide, we give you a few tips and tools on how to best do your Keyword Research on Amazon.

Sunday, January 20, 2019 Ads Guide

The Ultimate Guide to Amazon Product Targeting Ads

Learn how to best implement Amazon Product Targeting Ads and the benefits of using them over Keyword-based targeting to improve your return on advertising spend and reduce your average cost of sale.

Tuesday, January 8, 2019 General

How Amazon is Disrupting the Wholesale Model With Help from Amazon Brand Agencies

Amazon has reshaped the e-Commerce landscape. Lately, and with help from agencies specialized on the platform, Amazon is disrupting the wholesale model.

Friday, December 7, 2018 General

The Impressive Amazon Sellers Growth and Retention in 2018

The number of total Amazon sellers continues growing at a high pace, while the number of sellers with hundreds of thousands in sales is not hitting growth fatigue anytime soon.

Thursday, December 6, 2018 General

Brand Creation in the Age of Amazon and other Marketplaces

The rise of Amazon FBA and other Marketplaces as a major threat to legacy large brands and brick-and-mortar stores has made creating brands easier than ever.

Thursday, November 15, 2018 General Guide

The Ultimate Guide to Amazon Brand Registry

There are millions and millions of products on Amazon. The competition is harsh as there are thousands of brands, each trying to get their own piece of the pie. If you have taken the path of private labeling and you are planning to sell branded products on Amazon, you have to find the best way to deal with the competition. You will have to use the Amazon Brand Registry program to do so.

November 09th, 2018 Amazon News Stats

Physical Goods Advertisers are Making a Shift from Google to Amazon

According to several reports and industry experts, an increasing number of brands and retailers selling physical goods online are shifting their ad spend from Google to Amazon.

October 24th, 2018 General Guide

Amazon FBA Private Label vs Retail Arbitrage

Are you contemplating launching your e-commerce business on Amazon? Read our ultimate guide on choosing between launching an Amazon FBA Private Label vs. Retail Arbitrage business and an overview of the process for both.

September 24th, 2018 Amazon News Stats

U.S. Online Retail Sales Pegged to Reach $525 Billion This Year

According to FTI Consulting, U.S. online retail sales will hit $525 billion by the end of 2018, representing a 15.9% increase over the total online retail sales of $452 billion in 2017, with Amazon's share increasing to almost 40%.

September 24th, 2018 Amazon News Stats

Amazon Dominates International Reach Among Marketplaces as of September 2018

In an e-commerce landscape with ever-increase share for marketplaces, Amazon is definitely taking over the world Amazon currently holds the first place in population reached, reaching a whopping 1.2 billion people in 58 countries.

September 18th, 2018 General Guide

Amazon Ranking Algorithm 101: How to Rank Your Products Higher

Understanding the A9 Amazon ranking algorithm and its ranking factors is paramount to improve your products keywords rankings on the competitive Amazon marketplace.

August 12th, 2018 Amazon News Stats

Amazon cements its leadership of the US retail E-commerce market as of July 2018

Amazon's retail e-commerce sales in the U.S. are estimated to increase 29% in 2018 to $258.2 billion, largely exceeding total US retail E-commerce’s growth of 16%, while Amazon marketplace sales will make up 68% of the company’s retail ecommerce sales in 2018.

March 20th, 2018 Product Research Guide