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Articles, Guides, and News for Amazon eCommerce Professionals

Explore our musings, insights, best advice, guides, researches, and how-tos, all in the name of helping you level-up your Amazon selling skills, ultimately boosting your sales and success on the highly competitive Amazon landscape.

Wednesday, June 24, 2020 Use Case
Leverage DataHawk Ads Dashboard to Optimize your ACoS

DataHawk Advertising is an Amazon PPC Software that will help you, monitor, analyze, and increase the performance of your Amazon Sponsored Ads and reduce your Amazon ACoS.
Tuesday, June 23, 2020 Research
DataHawk Share of Voice Analysis: Sandals

With DataHawk Share Of Voice Keyword analysis take a quick glance at the most interesting insights on Amazon categories and its trends. We analyze the number of days during which products belonging to each brand have ranked organically and those that are sponsored in our desired ranking range, period & search queries. We then compute the Share of Voice and efficiency by product.
Friday, June 19, 2020 Educational
DataHawk Guide: Amazon Multi-Channel Fulfillment (MCF)

Amazon Multi-Channel Fulfillment (MCF) will help you grow and explore new opportunities on more than one e-Commerce platforms while also fulfilling the delivery expectations of your customers.

Thursday, June 18, 2020 Educational
How Can You Fix Amazon Suppressed Listings and Tips To Avoid it

While the suppressed listings can come as an initial shock, the great news is that it is easy to fix. In this article, we will examine what they are, why they happen and what you can do to prevent them from happening again.

Thursday, June 18, 2020 Research
Amazon Share of Voice Analysis - Pet Food

We have analyzed 47 total brands and 201 products for the keyword Dog Food & 36 total brands and 168 products for the keyword Cat Food ranking on Page 1 for 30 days. We used these results to compute the Share of Voice and efficiency by product.
Tuesday, June 16, 2020 News
Jeff Bezos Investment in Beacon - A Strategic Move?

As an innovator himself who pioneered mainstream e-commerce culture with Amazon, it is ‘that’ not surprising that Bezos saw Beacon’s global potential.

Tuesday, June 16, 2020 Educational
Understand the Amazon Share Of Voice Analysis

Share Of Voice: What It Means for Brands, and How To Measure It and Leverage It. Understand how tracking the market’s share of voice can help you differentiate your brand from the competition and take action to gain and maintain market share.

Wednesday, June 10, 2020 News
Amazon Planning to Buy AV Start-up Zoox

Amazon is in advanced talks to buy Zoox Inc. Why now?
Friday, June 5, 2020 News
TikTok Beauty's Content Is Boosting Sales On Amazon

TikTok has emerged as a trusted and unlikely source of rapid beauty sales for the Beauty brands on Amazon. Is it just a fling or a long term trend?

Thursday, June 4, 2020 Research
DataHawk Share Of Voice Analysis: Mascara

We have analyzed 77 total brands and 146 products ranking on Page 1 for the keyword Mattress for 30 days. We used these results to compute the Share of Voice and efficiency by product.
Tuesday, May 26, 2020 Research
DataHawk Share of Voice Analysis: Mattress

We have analyzed 52 total brands and 234 products ranking on Page 1 for the keyword Mattress for 30 days. We used these results to compute Share of Voice and efficiency by product.

Monday, May 25, 2020 Use Case
Amazon Keyword Rank Tracking to Build the Optimal Product Listing Page

Leverage Keyword Rank Tracking is a series of Use Cases where we have covered every aspect of how you can generate profitable keywords to make a measurable impact on your Amazon business with DataHawk. Episode 4 is about identifying the best keywords to build the optimal product listing page.
Friday, May 22, 2020 Use Case
Understand how Sales Velocity Impacts Organic Performance

Leverage Keyword Rank Tracking is a series of Use Cases where we will cover every aspect of how you can generate profitable keywords to make a measurable impact on your Amazon business with DataHawk. Episode 3 is all about understanding how sales velocity impacts organic performance.
Monday, May 18, 2020 News
Amazon Is World’s Most Valuable Global Brand, Says BrandZ Report

According to a BrandZ report, Amazon is the most valuable brand worldwide. Read on to find details regarding Amazon’s growth, revenue, and strategies.
Friday, May 15, 2020 Educational
Amazon Backend Keywords Guide by DataHawk

The ultimate guide to optimize your Amazon backend keywords in 2020.
Friday, May 15, 2020 Educational
A 2020 Guide to Amazon Fees and FBA Calculator

Read our 2020 guide on how Amazon FBA fees work and how you can compute them for your product.
Wednesday, May 13, 2020 News
Amazon's Healthy Growth Outdistancing The Competition

Amazon managed once again to outdistance the competition and paint the company as a viable investment option. The company continues to grow its revenues at close to 25% and is priced at just 29 times trailing cash flow, making this stock a compelling investment opportunity.
Monday, May 11, 2020 Use Case
Amazon Keyword Rank Tracking to Correlate Ad Spend & Organic Ranks

Leverage Keyword Rank Tracking is a series of Use Cases where we will cover every aspect of how you can generate profitable keywords to make a measurable impact on your Amazon business with DataHawk. Episode 2 is all about cracking the correlation between advertising and organic ranks.
Thursday, May 7, 2020 News
Amazon Q1 Revenue in 2020 Exceeds $75 Billion

Get insights on Amazon Q1 revenue in 2020, its breakdown, and the effect of COVID-19 pandemic on Amazon's earnings this year.
Wednesday, May 6, 2020 Use Case
Keyword Rank Tracking to Monitor Organic Performance and SoV

Leverage Keyword Rank Tracking is a series of Use Cases where we will cover every aspect of how you can generate profitable keywords to make a measurable impact on your Amazon business with DataHawk. Here are the most effective ways to monitor & benchmark organic performance and share of Voice
Monday, April 27, 2020 UseCase
Amazon Sponsored Products: Bidding on Competitors ASINs with DataHawk

Identify the best land to place your product targeting ads on Amazon and dominate the market share with DataHawk.
Monday, April 20, 2020 Use Case
Monitoring your Distribution Network & Enforcing your MAP Policy

For a marketplace that has a large number of sellers and consumer traffic such as Amazon, enforcing MAP Policy is not an easy task. Learn how to monitor your distribution network & enforce your MAP Policy with DataHawk Buy Box Tracker & Alerting System
Friday, April 17, 2020 Educational
DataHawk's Guide On Maximizing Conversions With SFR

Amazon Search Frequency Rank could be a powerful tool in your Amazon arsenal. Learn what it is and how to use it to boost conversion rates and dominate your Amazon niche.
Wednesday, April 15, 2020 Research
DataHawk Blockbuster Category Analysis: Grocery & Gourmet

With DataHawk blockbuster category analysis take a quick glance at the most interesting insights on Amazon categories and its trends. We talk about brand performance, market overview, sponsored products and more...
Tuesday, April 14, 2020 News
Amazon's Battle With Coronavirus Induced eCommerce Surge

Amazon surprisingly lags behind competitors like Walmart and Target in eCommerce surge, read how it is responding to the eCommerce.
Thursday, April 9, 2020 Use Case
Identify your top competition on Amazon with DataHawk

How to perform a competitive landscape analysis! Take simple steps with DataHawk to gain huge insights.
Tuesday, April 7, 2020 Educational
The Ultimate Guide to Amazon’s Product Reviews

Amazon has changed its product review guidelines many times so far. Stay with us to learn what you can do and what Amazon strictly forbids.

Thursday, April 2, 2020 News
Annual Prime Day sale 2020: Amazon's response to COVID-19

The #COVID19 crisis has upended normal ways of working, but effective teams can contest it. Amazon isn't letting COVID-19 get in the way of its annual Prime Day.
Monday, March 23, 2020 Educational
A Complete Guide on Amazon Keyword Bidding Strategies

Amazon can be quite confusing at times. Learn all there is to know about keyword bidding strategies by reading this article.
Friday, March 20, 2020 Use Case
How to Build the Perfect Product Listing Page with DataHawk

Are you able to create Amazon Search Engine Optimized Listings, do you need help? Getting your products found in search is the first step in increasing your position on Amazon and in increasing your sales and sales rank. Increase your search volume and see your Amazon sales increase as well.
Wednesday, March 18, 2020 News
Enormous Back-Tax Bills hit Amazon Sellers

Amazon’s third-party sellers are facing a severe problem with the new back-tax bills that left most merchants in a state of shock.

Tuesday, March 17, 2020 Research
DataHawk Blockbusters Analysis: Beauty & Personal Care

DataHawk Blockbuster Analysis is a new blog series that analyzes the top products in a given category on the Amazon US marketplace and delivers priceless insights on product trends, ratings, reviews, sponsored and more...
Friday, March 13, 2020 Use Case
Optimize your Amazon Advertising Cost of Sales with DataHawk

Are you wondering how to improve and optimize your Amazon Advertising Cost of Sales with DataHawk? This use-case is for you!
Tuesday, March 10, 2020 Educational
The 2020 Guide for Amazon Sponsored Brand Ads 

When it comes to advertising, visibility is essential. It can bring in more sales and increase brand awareness. This is what Sponsored Brands are all about.
Monday, March 9, 2020 Educational
How to use DataHawk Product Alerting Tool for you Amazon Listings?

Learn how to use our powerful Alerting & Reporting tool and make a difference to you Business.
Monday, March 9, 2020 News
Walmart Preparing to Battle Amazon Prime with Walmart+

Walmart has been working on a paid membership program with a range of customer benefits over the past 18 months to counter rival Amazon’s hugely successful Prime customer benefits offering.
Tuesday, February 25, 2020 Research
DataHawk Research: Computers & Accessories Best Sellers

Get insights from our comprehensive and in-depth research on Best Sellers in the category "Computers & Accessories" on Amazon for the last one year, from 02/12/2019 to 02/12/2020.
Monday, February 24, 2020 Research
DataHawk Research: Cell Phone & Accessories Best Sellers

Here we go for a new DataHawk Research episode. Today, we are going to focus on the Cell Phone & Accessories Best Sellers products
Monday, February 24, 2020
A Guide To Advertising Sponsored Products on Amazon

Get step-by-step instructions on getting started with Sponsored Products and help maximize your efforts from the start.
Friday, February 14, 2020 News
Amazon Is Moving Away From Featuring Its Own Brands in Search Results

The platform has stopped featuring its own brand in search results, giving third-party sellers a higher chance to be found.
Thursday, February 13, 2020
Amazon Product Display Ads | A Comprehensive Guide

Have you ever wondered how to employ Display Ads like a professional and if you’ve ever thought about the advertisements that appear on your products and how they bring money to people – you’re in the right place.
Tuesday, February 11, 2020 Use Case
Buy Box Competitive Dynamics with DataHawk Buy Box Tracker       

Beat the competition with our ultimate guide on how to win the Buy Box with DataHawk's Buy Box Tracker.
Friday, February 7, 2020 News
Amazon and Brands: a Love Story

Amazon is looking to grow its relationship with brands and escalate the purchase funnel. 
Thursday, February 6, 2020 News
Amazon Exceeded all Expectations with its Q4 2019 Results

The $87 billion earn in this quarter, indicating a 21% growth, justifies rightly the company’s moves and investments to speed up shipping and expand its network.
Thursday, January 30, 2020 Research
DataHawk Research: Home Improvement And Tools Best Sellers

All things BSR- Here is a quick analysis done by the DataHawk Research team to bring to you the insights on the top products in different categories and, their trends, ratings, reviews, sponsored product... 

Tuesday, January 21, 2020 News
Alibaba set out to escalate its presence in Europe.

The European expansion AliExpress is said to have a considerable influx from small European retailers but does this mean Alibaba can challenge Amazon in Europe?

Monday, January 20, 2020 News
Amazon’s Logistics Investment In Lockstep With Expectations

An eye-popping $9.6 billion investment, why is Amazon investing massively in logistics now?
Friday, January 17, 2020 Educational
DataHawk Research: Toys & Games Best Sellers

DataHawk Research is a blog series that analyzes the top products in a given category on the Amazon US marketplace and delivers priceless insights on product trends, ratings, reviews, sponsored and more…
Tuesday, January 14, 2020 News
Amazon's Biggest Threat Isn't one Huge Competitor

Amazon's Biggest Threat Isn't a Huge Competitor but a Collective of eCommerce

Friday, January 10, 2020 Research
DataHawk Research: Sports & Outdoors

DataHawk Research is a blog series that analyze the top products in a given category on Amazon US marketplace and delivers priceless insights on product trends, ratings, reviews, sponsored and more...
November 09th, 2018 Amazon News Stats
Physical Goods Advertisers are Making a Shift from Google to Amazon

According to several reports and industry experts, an increasing number of brands and retailers selling physical goods online are shifting their ad spend from Google to Amazon.
October 24th, 2018 General Guide
Amazon FBA Private Label vs Retail Arbitrage

Are you contemplating launching your e-commerce business on Amazon? Read our ultimate guide on choosing between launching an Amazon FBA Private Label vs. Retail Arbitrage business and an overview of the process for both.
September 24th, 2018 Amazon News Stats
U.S. Online Retail Sales Pegged to Reach $525 Billion This Year

According to FTI Consulting, U.S. online retail sales will hit $525 billion by the end of 2018, representing a 15.9% increase over the total online retail sales of $452 billion in 2017, with Amazon's share increasing to almost 40%.
September 24th, 2018 Amazon News Stats
Amazon Dominates International Reach Among Marketplaces as of September 2018

In an e-commerce landscape with ever-increase share for marketplaces, Amazon is definitely taking over the world Amazon currently holds the first place in population reached, reaching a whopping 1.2 billion people in 58 countries.
September 18th, 2018 General Guide
Amazon Ranking Algorithm 101: How to Rank Your Products Higher

Understanding the A9 Amazon ranking algorithm and its ranking factors is paramount to improve your products keywords rankings on the competitive Amazon marketplace.
August 12th, 2018 Amazon News Stats
Amazon cements its leadership of the US retail E-commerce market as of July 2018

Amazon's retail e-commerce sales in the U.S. are estimated to increase 29% in 2018 to $258.2 billion, largely exceeding total US retail E-commerce’s growth of 16%, while Amazon marketplace sales will make up 68% of the company’s retail ecommerce sales in 2018.
March 20th, 2018 Product Research Guide
Running Product Research and Market Analysis on Amazon with DataHawk

Getting started with your Product Research process on Amazon? Check out our guide on 5 essential things you should nail and learn how you could successfully run your product research and product launch strategy using DataHawk.
Dec 6th, 2017 Tracking Guide
Tracking Product Keyword Ranking on Amazon with DataHawk

Read about the importance of tracking products performance on Amazon and learn how you could achieve that using DataHawk, notably when it comes down to tracking keywords ranks.
June 24th, 2018 General Guide
Introduction to Amazon FBA

Read about the basics and benefits of the Amazon Fulfilled by Amazon program and get a fast understanding of how to get started using it.
June 28th, 2018 General Guide
Understanding Amazon Fees and Calculating Amazon FBA Fees

Read about how Amazon FBA fees work and how you can compute them for your product.
July 10th, 2018 General Guide
Introduction to Product Sourcing for Amazon FBA

Read about how to run Product Sourcing to start selling on Amazon through the FBA program.
July 18th, 2018 General Guide
Amazon Best Sellers Rank or BSR: a Thorough Guide

Read about Amazon Best Sellers Rank metric and learn how it works and how to leverage it.


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