Amazon Best Seller Analysis: Board Games

Out of the top 100 products, 75 percent of the products are on average priced at $27.20 with average star ratings of 4.8. The minimum star ratings obtained are 4.

The maximum price quoted in this category in the top 100 is $89.90, and the maximum star ratings are 4.9. It can be inferred that the competition in this category is super high, especially in terms of price. A product with good ratings and in the top quartile price range could easily make it to the top 100.

As you can see, Hasbro Games takes the lead with an impressive 121 best selling products and a brand presence rate of 100 percent, which comes to a total of 12,411 days. Its top-performing product is the Hasbro Connect 4 Game, which was present for 95.9 percent of the year on Amazon, followed by its second best selling product, the Monopoly Classic Game, which is also present 95.9 percent of the year on Amazon.

This data demonstrates that Hasbro Games was the Amazon best sellers board game because of the number of products it sold, along with the brand presence rate, average ratings, and competitive pricing. The brand is ahead of its competitors in the Amazon board games best sellers category, with 121 listed products vs. 18, 17, 21, etc.

It is interesting how Mattel Games did not rank in the top 4 best-performing brands of the category, despite having the second-highest number of products sold on Amazon, 21. The reason for that is that they have remained merely 1,248 days in the best seller, compared to Pressman. The latter was there for 1,654 with 18 products, which enabled the brand to earn the second position, with Mastermind Game being its top-performing product and a presence rate of 79.5 percent on Amazon.

Wonder Forge is in third place with 18 best selling products and a total presence of 1,621 days. Its best selling product is Wonder Forge Disney Classic Characters Matching Game, with a presence rate of 72.92 percent.

Surprisingly, Jax, Czech Games, and Catan Studio are in the first, second, and third positions but did not make it to the top 30 brands list. Among the top 5, Hasbro Gaming, which ranked fourth, is the only top 10 best selling brand with products in the top 30 best selling product list.

The top 30 best selling products list is dominated by products with an average price of $22. The average selling price of the list is $27. Interestingly, the top 10 brands had different types of products listed as best sellers.

Moreover, it is interesting that the top 4 best performing board games rank is for different games at different prices. Nevertheless, the data reveals that they all have one thing in common: all the games ranked at the top require a strategic and tactical skill set. However, what you can deduce from these findings is that each of the top-ranking board games requires players to obtain strategic skills to win the game.

ASP Average is the average of one or more products’ selling price of brands in the top 100 over the last year.

Thus far, this report’s interpretation of the data has presented the performance of the best ASINs of brands in terms of their ASP with respect to the presence rate. You can use DataHawk’s Amazon Best Sellers Tool to unveil the leading metrics of the top 100 products in any category or sub-node.

The brand with the highest ASP is Magic the Gatherir, with an average selling price of $102, followed by Days of Wonder, priced at $45.

These two brands do not seem to compete closely in terms of the share of voice on the presence rate. The average ASP price for the top 30 products on page 1 for this category is $22.

Moreover, the Amazon board games best sellers category has extremely high competition on Amazon. From this analysis, you can determine which brands are in close competition with each other. For example, Chess Armony, Revents, and Unsolved Case Files in this category compete vigorously with each other.

If you want to be a best seller in the category, you should consider undergoing a market analysis based on pricing. Conducting a competitor analysis report that thoroughly examines the average selling price of your competitors can help you rank higher and reach the top 100 best selling products in this category.

The Best Seller Analysis demonstrates how challenging and competitive it is to become the Amazon board games best seller. Click here to download DataHawk’s complete study.