Amazon Keyword Tracking: Boost your Organic Performance

Top keyword rankings are key to maximize sales and profits on Amazon. It is thus quite important to be listed on page 1 for your top keywords. It is important to constantly monitor where your listings rank for their most important keywords in order to make targeted actions. Amazon keyword tracking ensures that you don't lose your sales, at least for your top keywords. Tracking enables you to decide the right pricing and PPC strategy to gain the top ranking for the keywords.

Tracking keywords enable you to find the search rank for each keyword and monitor if the tracked product is indexed or not for the relevant keywords. This means you can track if the tracked product is being displayed in the search results for keyword ranking Amazon. It is super helpful in cases where a product is experiencing low search visibility and low click-through rates.

Now, in order to appear organically in the search results, a product has to fit in a statistical profile and bag certain attributes like ratings, reviews, prices, etc. as per the market standards. And this is the sort of analysis that our software at DataHawk makes it easier to access for our customers. We notably compute Competition Scores related to keywords by looking, for instance, at how many reviews and ratings you would need to rank on page 1 organically.

Here's a quick video tutorial for you to get started with DataHawk Keyword Rank Tracker.

1. Amazon Keyword Tracking to Monitor Organic Performance and SoV

A. Amazon Keyword Tracking For Unpaid Search Results

The position or ranking in which a product appears organically in the unpaid search results on Amazon for a given search query is its Organic Ranking. Appearing organically at the top of the search results is how you generate "free" traffic to a product page, and hence generate more profitable sales that won't require spending money on advertisement. Most consumers stop browsing after page one, and the product that appears on the "top of the fold" - meaning positions 1 to 5 - usually rake the most clicks.

If you want to know the theory behind this and how the ranking is done by Amazon, read our article where we explain Amazon Ranking Algorithm.

B. Amazon Keyword Tracking with DataHawk

DataHawk's Amazon Keyword tracking tool allows you to monitor daily changes in the organic search performance of any product. 

With DataHawk's Amazon Keyword Tracking Tool, you have access to the historical organic Amazon keyword tracking data. The platform allows you to visualize rankings in beautiful charts and grids and thus benchmark your performance against your competitors.

DataHawk enables you to generate profitable keywords ideas to improve your Amazon listing, generate more organic traffic, and optimize your margins with a data-driven approach.

To quickly get started, create projects and add the desired products and keywords to it. DataHawk will automatically analyze the tracked ASINs and track how they rank for each Keyword you have added to the respective Project. Thus, there is no need for you to assign keywords to ASINs.

C. Use Case: Amazon Keyword Tracking To Monitor and Benchmark Organic Performance and Share Of Voice

• Assess the organic performance of products on Amazon with DataHawk

Tracking changes in your product's keywords rankings and that of your competitors is a good way for you to benchmark your performance against your competitors and get insightful data on how others sharing the same market space are competing. 

DataHawk Keyword Rank Tracker allows you to discover the keywords for which the tracked products are ranked organically. It enables you to monitor the evolution of these rankings over time.

Steps to use Keyword Rank Tracker:

• Once you are logged in to the platform, you need to create projects and add the desired products and keywords to it. 
• Clicking on a product from the tracked product list will take you to a product detail page where you have all the important KPIs and tools.
• Click on the Keyword Rank Tracker tab once you are inside a Product. 

The charts show the keyword ranking distribution of the number of keywords you are tracking for which this product is tracking for a specific position.

For instance, we have tracked "TUFT & NEEDLE Twin XL Mattress" from April 6, 2020, to May 6, 2020. It is found that there is one Keyword for which the product is ranking in the top 3. Similarly, there are five keywords for which the product is ranking from 11th to 16th positions.

DataHawk Keyword Rank Tracker also allows you to monitor rankings across the first ten search page results in all departments. You can see the detailed breakdown of the page ranks and positions for each keyword you are tracking and for which the product is indexing. The color system helps you quickly analyze the ranks, the greener, the better.

For instance, for the product "TUFT & NEEDLE Twin XL Mattress," it was observed that the product has been ranking on position one on page 1 for the Keyword "tuft & needle" from April 6, 2020, to May 6, 2020.

It is, however, interesting that it is actually the variation of this product that is ranking. DataHawk gives you the details even if a variation of a tracked product is ranking. You can differentiate it very easily by looking at the grid. The boxes with plain background represent that the tracked ASIN is ranking whereas the boxes with striped background represent that a variation of the product is ranking on the given position.

Here, for example, a variation of "TUFT & NEEDLE Twin XL Mattress" (ASIN: B00QBZ25Q0) is indicated to be on page 1 rank 31 for the keyword "Casper mattress." (Variation's ASIN: B00QBZ265U)

You also have the estimated monthly search volume tied to each keyword, giving an idea of competition level on that keyword, as reflected by the number of products indexed on the search results on Amazon for it. Ideally, you want to optimize for keywords that have a high consumer demand relative to the number of products available for purchase for it.

• Mapping the Share Of Voice

Clicking on a Keyword allows you to access various analytics tools related to it. With DataHawk Keyword Analytics Tool, you can analyze the competitive dynamics around that Keyword even by individual pages, in terms of pricing, ratings, and stars data points corresponding to products ranking organically for it.

For example, We have monitored the search volume, the competition score, median price, ratings, and star rating for products ranking organically on page 1 for a set of selected Keyword "Organic mattress."

The product ranking #1 for this keyword is "Brentwood Home Cypress Cooling Gel Memory Foam Mattress." The "TUFT & NEEDLE Queen Mattress" that we tracked earlier sits on position 6 for this keyword.

For the brand "Zinus," one of the main keywords used by them is "queen mattress," which has a search volume of 135,000/mo, with max star rating 4.9★ & number of ratings 42,623.

The Competition Score reflects what extent the Keyword is deemed to be competitive on Amazon and is an effortless way for you to map the share of voice for the keywords that you are interested in or are being used by your competitors.

2. Amazon Keyword Tracking to Reduce your Ad Spend

Amazon PPC and Organic Ranks are the two cornerstones for improving product visibility and sales on Amazon. Amazon PPC and SEO catalyze each other to improve sales. Amazon PPC sales boost your ranking because conversion and sales are some of the most significant factors in Amazon’s SEO algorithm formula. 

A. Correlating Ad Spend & Organic Ranks

Cracking a correlation between your ad spend and organic ranks are integral. Identifying the relevant keywords and using them in your listing copy and bidding on them contributes to your rankings and conversions. It is also important to identify the keywords for you to be able to determine the ads spaces to prioritize. If you are observing a rise in reviews and feedback resulting in better sales, it's a good idea to increase the price. If the raise results in reduced sales, you must always opt to strategize for Ads.

Along with a competitive price point, it is important to have insights about your Ads Performance. The data includes data on keywords that have been responsible for sales and keywords that have been blocking sales, as these may affect your ACoS. This is why keeping the keyword list to a minimum is super helpful. You can therefore ensure the budget required for your maximum sales potential.

To make your targeting more efficient there are three types of targeting for the queries. Exact, Phrase, and Broad match targeting. Each of the above is a way for you to match the search queries with different patterns. It is however up to you as to which one is the most relevant for you.

Want to read about the three-match types in detail?

>>Read

B. Use Case: To leverage Amazon Keyword Tracking to crack the correlation between advertising and organic ranks

DataHawk Keyword Rank Tracker allows you to monitor the rankings across the first ten page results in all departments. You can view how a product is ranking for each keyword along with its rank and position for which the product is indexing. The keyword rank tracker thus allows you to compare the organic ranking before starting a campaign and during a campaign.

Here's an example, we tested two ASINS and monitored the 10 Keywords that our keyword tracker provides, pulling the data from the first 10 search page results in all departments in order to track the organic ranks.

We tracked  "TUFT & NEEDLE Twin XL Mattress" & “Zinus Green Tea 12-inch Memory Foam Mattress” for one month.

It can be seen that there was a drop in the overall position of the product on 28 April 2020 & 29 April 2020, which hiked again due to a probable raise in bidding or ads efforts. It is quite significant with the graphs as to how the ranks have been impacted due to ads efforts.

DataHawk Keyword Rank Tracker also allows you to view when the product was sponsored. This allows you to analyse not only your ads performance but that of your competitors too. This will help you draw simple correlations between Ads Spend and Organic Performance for any product on Amazon.

With DataHawk Keyword Rank Tracker you can view the evolution of rankings in a graphical format, for you to easily compare and base insights on. You can therefore quickly determine how rankings for a selected product is changing for a changing bid strategy.

learn in just a few minutes, how to optimize your Amazon PPC campaigns.

3. Amazon Keyword Tracking to Correlate Sales with Organic Performance

Monitoring your sales velocity enables you to gauge the efficacy of your marketing & sales process. 

A. Amazon Sales Velocity

It is crucial to determine the effectiveness of your overall selling process. Sales Velocity effectively combines all the key seller metrics to determine the success of your SEO and Research efforts.

Sales on Amazon is impacted by a combination of factors including: what you have to offer and how you are offering it.

This means your product and its contents and your efforts in terms of Ads, reviews, promotions etc. An ideal sales velocity would be a result of fine research and analysis on how the above two factors are impacting your organic performance.

Amazon clearly states the requirement to justify your sales velocity with sales history and reviews. Amazon could suspend your account if found otherwise. Amazon tracks sales velocity in order to protect its customers and sellers, implementing velocity limits that vary from seller to seller. It is set at the time of registration and applies to every seller. Amazon might increase your velocity limit after analyzing your account once you approach or exceed your velocity limit.

B. Use Case: Amazon Keyword Tracking To Understand How Sales Velocity Impacts Organic Performance

Here are the steps to leverage the Keyword Rank Tracker:

• Once you are logged in to the platform, you need to create projects and add the desired products and keywords to it. 
• Clicking on a product from the tracked product list will take you to a product detail page where you have all the important KPIs and tools.
• Click on the Keyword Rank Tracker tab once you are inside a Product. 

Watch this video to get started if you need more help!

Predicting the impact of your sales velocity on organic performance is very convenient with DataHawk's Amazon Keyword Tracking Charts. You have a detailed breakdown view of a Product's Keyword Rankings on up to 10 queries.

Here's an example to make things easy,

This is Olee Sleep 10 Inch Gel Infused Layer Top Memory Foam Mattress Blue from the mattress category. Once you start tracking the products and keywords on the platform, you will be able to make a simple regression analysis on how the ranks are changing with the increased or decreased sales.

In this example, you can see the ranks changing from 36 to 6, which could be a result of sales made during these days. Similarly, the drop of ranking on 4 Sept 2020 points towards a probable drop in sales made.

In order to do a regression on this, you can simply put this change into numbers. You can calculate the number of units needed to sell for moving a rank forward or backward. For instance, let's say, 150 units of sale in a day gives an increment of 5 in the ranking position, you can tell, to move one position ahead, you need to make 30 unit sales.

DataHawk's Amazon Keyword Tracking Tool also comes with a performance dashboard. You can get a clear and quick view of Amazon 3P Sales data of a product on Seller Central and understand how it affects your Keyword Rankings. DataHawk Finance Dashboard provides a minimalist and helpful sales reporting for Seller Central merchants to analyze the performance quickly.

This enables you to see how your daily sales velocity is impacting your organic performance and then leverage the insight to make more sales.

This enables you to see how your daily sales velocity is impacting your organic performance and then leverage the insight to make more sales.

Additionally,

DataHawk also provides you sales estimates and the estimated units sold of every tracked product from the list of products ranking organically for a tracked keyword. This could help you understand how your daily sales velocity correlates with your SEO performance and thus leverage the insight to make more sales.

To keep an eye on the sales performance of products ranking on your desired keywords, DataHawk Keyword Rank Tracker provides you the exact pricing of the products and the estimated monthly sales and the estimated units sold, which will allow you to analyze the sales velocity.

4. Leverage Amazon Keyword Tracker to Optimize Your Product Listings

There is n number of strategies and brands and sellers go after to boost their SEO on Amazon. What is more important is to follow the key principles to execute an effective Amazon strategy. Appearing on the top in the Amazon search is not an impossible task. 

Read our guide.

A. Amazon Keyword Tracking with DataHawk's AOR Technique

Analyze Optimize and Repeat

To begin the Amazon Keyword Tracking process it is important to know what are the top shopper queries for a product on Amazon.

The goal is to identify the most searched for relevant keywords and add them to your Amazon Product Listings. All in all, “Relevancy”  is the key. However, bringing the customer to a product page is not the end goal. The relevance of your product page will determine the sales of your product.

Here is what you need to know before optimizing an Amazon product listing.

• Amazon keyword tracking for product title: Amazon Product Title is the most important feature of your product listing. The majority of sales on Amazon are influenced by the quality of the title and description of a product. The choice ofcourse is also driven by the Brand name, type of product, specifications, features that come along with step 2 on the product page. A shopper generally scans product titles—often only the first part of product titles—in search of the one most relevant to their needs.
• Amazon keyword tracking for product description: You can use the product detail page to outline all the top features of your product and highlight its benefits using the bullet points. It’s also the place to use the keywords you couldn’t fit in the product title., these could come from a solid competitor listing research or by using a Amazon Keyword Lookup Tool, like that of DataHawk. Product details optimization is integral as it is the space from where you nudge the prospect closer to clicking “Add to Cart.” Product conversion rates help you boost your organic performance more than anything else.
• Amazon keyword tracking for Backend Keywords: “Hidden keywords”, a reference to the keywords you’re permitted to enter at the backend of your Amazon seller account. Basically, hidden keywords are your opportunity to give Amazon more information about your product—information that consumers won’t see. To draw a parallel to content creation, alt text allows you to provide Google with more information about an image to help with indexation. A hidden keyword is alt text for a product rather than an image.

The end goal is to compile a comprehensive list of keywords for each product, thus maximizing the number of search queries that trigger your product listings and making your inventory as visible as possible in the Amazon search results.

B. Use Case: Amazon Keyword Tracking to optimize your product listings.

Amazon Keyword Tracking helps you to take a data-driven approach towards selecting keywords that are compatible with your product. It enables you to monitor how the changes in a product listing are impacting organic search performance via Amazon keywords rank for both your products and your competitors, and thus create the best listing. It also lets you track which keywords the products have been organically ranking and thus help you identify the strongest keywords for your listings.

Following are the steps for you to leverage Amazon Keyword Tracking with the DataHawk platform:

• Once you are logged in to the platform, you need to create projects and add the desired products and keywords to it. 
• Clicking on a product from the tracked product list will take you to a product detail page where you have all the important KPIs and tools.
• Click on the Keyword Rank Tracker tab once you are inside a Product. 

Watch this video to get started if you need more help!

DataHawk Keyword Rank Tracker allows you to monitor rankings across the first ten search page results in all departments. It gives you the detailed breakdown of the page ranks and positions for each keyword you are tracking and for which the product is indexing. The color system helps you quickly analyze the ranks, the greener, the better.

Amazon Keyword Tracking with DataHawk helps a seller to compare their organic rankings in the top 10 search pages for any product being tracked on DataHawk. It is a great way of monitoring the performance of a keyword and modify your listing if you find some keywords as not working well for you.

For instance,

In the example above, "Casper Original Foam Queen Mattress" which is ranking #2 for the keyword "Casper mattress" is ranking #62 for a more general query, "queen mattress."

Monitoring the keyword competition is therefore super important. You can use DataHawk's competition Score Card. For instance, the keyword "Queen Mattress" is very tough.

Therefore, in this case, if you are competing against a keyword of such high competition score, you could opt for a keyword such as "memory foam mattress twin xl" or "full mattress memory foam medium" that are long-tail keywords, which are competitive and cheaper for your business.

You could additionally view all the important parameters around a keyword on the Keyword Detail page. 

You could simply reach there by clicking on a keyword from the "product detail page" or selecting a keyword from the "tracked keywords list". Finding the right keyword for your listings involves a thorough Amazon search and a lot of trials. But this is made easy with simple and effective methods that we propose to you, just by using one simple tool. You have it all on a single screen.

We have made it super easy for you to understand all these strategies in detail. Watch this video to understand how you can leverage Amazon Keyword Tracking on your competitors' Keywords to get inspired for your own listings.