How to Track Amazon Product Keyword Rankings With DataHawk
In an increasingly competitive digital marketplace, the only way to become and remain a top Amazon brand or merchant is to have a robust SEO strategy. However, search engine optimization does not happen overnight; it requires keyword research. In this article, you will learn how to use DataHawk’s Amazon Keyword Rank Tracking Tool to track daily changes for any product on Amazon while leveraging various insights and optimizing your performance.
Conducting data-driven keyword research to identify the changes and actions that affect a particular keyword’s performance has the utmost potential to help you boost sales, increase conversions, and optimize your organic keyword rank to maintain a competitive edge. More often than not, Amazon brands and merchants do not realize that their missing puzzle piece takes the shape of a cutting-edge eCommerce analytics and optimization software.
- Why Is It Important to Track Amazon Keyword Ranking?
- What Are the Benefits of Having Top-Performing Keywords?
- How to Track Amazon Keyword Rankings With DataHawk
- Final Remarks
The purpose of this article is threefold, to explain the importance of tracking Amazon keyword ranking, to highlight the benefits of having top-performing keywords, and to demonstrate how to use DataHawk to track Amazon keyword ranks while simultaneously ranking higher.
Why Is It Important to Track Amazon Keyword Ranking?
Tracking can also help you easily see sudden spikes or progressive improvement in a specific keyword position at a precise point in time, allowing you to pinpoint what actions may have led to such a change. It is also a great reflection of the number of sales you accumulate from each keyword. Notice an improvement in a keyword’s position? It might be that you are getting more sales from search queries with that keyword.
You then get to compare those findings to your own products and better understand from where they drive sales and how their SEO efforts, pricing positioning, PPC strategy, and other advertising techniques might explain the gap between their performance and yours. Such a competition-monitoring approach is very helpful for sellers with a specific niche and for those considering launching new products to obtain a better idea of the competition you would encounter beforehand.
What Are the Benefits of Having Top-Performing Keywords?
Tracking keyword ranks means understanding what it takes to have top-performing keywords. Among the many benefits of having top-performing keywords is the sheer fact that high-ranking keywords on Amazon equate to more organic traffic. Below is a list of some of the advantages of having a high-ranking keyword:
- Lower shopping cart abandonment rates
- Higher conversions
- Optimize product listings
- Increased product discoverability
- Lower Amazon ACoS
- Boost sales
- A competitive edge over competitors
The next section of this article explains how to use DataHawk’s Keyword Rank Tracker Tool to reap the benefits listed above and leverage various insights that work to optimize your keywords’ performance.
How to Track Amazon Keyword Rankings With DataHawk
DataHawk’s Amazon Keyword Rank Tracking tool is powered by cutting-edge technology. It is designed to monitor daily changes in the organic search performance of any product and optimize your keyword rank to maintain a competitive edge in the increasingly competitive digital marketplace. While paid plans have no limitations, DataHawk’s free 14-day trial period allows you to track up to five keywords and three products.
To track a keyword, start by creating a Project on the dashboard. Once that is done, add all the keywords and ASINs that you wish to track. DataHawk automatically checks the ASINs you are tracking and shows you how they rank for each keyword you track within your Project.
In the Tracked Keywords dashboard, you will have an overview of all the keywords you are tracking within the project. You can click on any keyword from the list to access the list of products that are ranking for it along with its market data and suggested related keywords. After analyzing vast amounts of data, DataHawk generates a score for each keyword (A+, A, B+, C, C+, etc.) to indicate the performance of that particular keyword. Next to the scorecard includes additional data such as median price, median star rating, media number of ratings, and estimated search volume. Watch the short video tutorial below to help you get started.
- The product’s Key Metrics (“Product Metrics” tab) to monitor:
- Changes in the number of reviews it has
- Changes in its Best Sellers Rank and its corresponding category
- Changes in its rating
- Changes in its pricing
- Changes in its estimated monthly sales
2. The Amazon Keyword Ranking (“Keyword Tracker” tab) is displayed in two ways:
- Via a comprehensive and detailed keyword grid
- Via a beautiful keyword chart
Once in the Keyword Tracker tab, you can see the Keywords Grid that shows you a detailed breakdown of the page ranks and positions for each keyword you are tracking and for which the product is indexing. This is displayed on a daily basis and comes with a color system that is designed to help you easily identify trends in keyword performance (the greener, the better).
In sum, by tracking your Amazon keyword rank, you can discern which keywords influence your product listing the most, identify trends, and discover how many sellers are competing for your keyword. As a result, you can develop actionable solutions that work to make your keywords rank high while outshining the competition.
To get started using DataHawk’s tracking capabilities, head over to our fully customizable pricing page for more details on our different offerings and pick the plan that suits you best to start leveraging robust data-driven insights.