This blog post is broken down into three sections if you're looking for our guide on how to use DataHawk for tracking products' keywords ranks, jump to the third section:
Top Keywords Positions on Amazon = more Organic Traffic.
What best drives sales on Amazon? Organic traffic.
And more traffic means more sales.
What's a definite way to increasing organic traffic to your product page? Reaching top positions for the keywords that best reflect customers' search queries.
Your goal is twofold:
1. Getting your product indexed for as many relevant keywords as possible.
2. Hitting top positions for those keywords, preferably those with the highest search volume and purchase intent.
You are most certainly aware of that, which is why you are also cognizant of the necessity of tracking how your product's performance in terms of keywords rankings changes over time. And you know the same applies to your competitors.
Good, now let's dive into a few examples of how this can be helpful, I might just give you some ideas!
Why Tracking Product Keyword Ranking on Amazon is Essential.
Monitoring changes in a product's keywords positions is paramount in many ways.
Gauging Progress and Drawing Correlations:
First, it reflects how you are progressing. It tells you if your efforts and tests are paying off, not just in terms of your Search Engine Optimization (SEO) practices, but also as reflected by your Pay-per-Click (PPC) strategy and other advertising and traffic generation efforts.
When you get to easily see how you've had a sudden spike or progressive improvement in a specific keyword position at a precise point in time, you can think of what actions you did which may have led to such a change. In terms of SEO, this could be anything like changing your product's title, bullet points, description, or back-end keywords on Seller Central.
This is also simply a great reflection of the number of sales you are getting from each keyword. Notice an improvement in a keyword's position? It might be that you are getting more sales from search queries with that keyword.
With such information on hand, you can more precisely know what to work on and build upon. And there's no better encouragement than being able to track on a daily basis how your work is paying off.
Spying on and Learning From Competitors:
Second, tracking changes in a product's keywords rankings is a good way for you to benchmark your performance against your competitors and extract insightful learnings from how they are piloting their Amazon business.
It allows you to discover the keywords for which your competitors' products are ranked and track how their ranks change over time. You then get to compare those findings to your own products and better understand from where they drive sales as well as how their SEO efforts, pricing positioning, PPC strategy, and other advertising technics might be explaining the gap between their performance and yours.
Such a competition-monitoring approach is very helpful not only when you're actually an existing seller within a specific niche, but also when you're considering launching new products as you can get a better sense of the degree of competition you would encounter beforehand.
Predicting Your Future Sales and Inventory Replenishment Needs:
By now, you probably already see how predicting your sales can be done through keyword ranking information. Attaboy/girl!
Indeed, by using an Amazon Keyword and Product Tracker like DataHawk, you can track both the keywords position and the estimated monthly sales figures of your competitors. By doing so, you can easily understand how specific ranks correlate with sales: keep a note of how different products are ranking on average for various keywords and what the products' estimated sales are, you can expect to be in the ballpark of those sales figures when hitting those different rank thresholds, with probably a discounted or premium to them depending on how differently your product might be converting as compared to the competitors you've been tracking (as affected by pricing, reviews/social proof, and product quality).
Noticing a clear trend of improving keywords ranks for your products? You are now well-armed to know what sales you should expect as you keep progressing, and hence have the necessary information to properly pilot your procurement and inventory replenishment strategy accordingly.
Time to walk you through a concrete example of how a powerful tool like DataHawk Keyword and Product Tracker can help you do everything mentioned so far.
How to track Products' Keywords Ranking on Amazon with DataHawk.
DataHawk's Keywords Tracker automatically tracks keywords positions while the Products Tracker monitors other product metrics on a daily basis in a beautiful and easy-to-use web application. Our Free plan allows you to track up to 5 Keywords and 3 Products while our paid plans that have higher limits start at $15 per month and come with a 14-Days free trial. Check our Pricing page for more details and pick which plan you'd like to try out.
To quickly get started, enter your email in the form below to open your DataHawk account.
Upon setting up your account, start by creating your first Project. A project on DataHawk is a way for you to organize your account in terms of the products and keywords you're tracking. Once that is done, add all the keywords and ASINs that you wish to track. DataHawk automatically checks the ASINs you're tracking and sees how they rank for each keyword you're tracking within your Project, that way you don't need to waste time assigning keywords for each ASIN. Upon adding a Keyword or ASIN, data will be processed and displayed within less than a minute.
Adding new Keywords to Track
To start tracking new keywords, head over to the Keywords section from the left navigation menu then click on the "Add New Keyword(s) to Track" button located in the upper-right side of the screen. A popup will appear in which you can type or paste the keyword you'd like to track. Just hit Save and Tada!
There are many cool things you can do from within a Keyword page that we'll discuss separately. Indeed, once you start tracking a Keyword, DataHawk will fetch all the main search results related to it and allow you to filter and browse through those in a lightning speed, decide which products you'd like to track, and even analyze competition. All of this is accessible from within a Keyword Details page. Here's a glimpse:
Adding new Products to Track
The other main way of tracking new ASINs is from within the Product section of the app. Once there, just click on the "Add New Product(s) to Track" button located in the upper-right side of the screen. Again, a popup will appear in which you can type or paste the ASINs you'd like to track. You could even choose to have the app automatically track all associated product variations of each ASIN, just ensure your account and plan limit is large enough. Now, hit Save!
Remember, we cannot guess for which Keywords the products you're tracking are ranking unless you have started tracking those Keywords within the app. This is essential for the tool to automatically match the rankings.
Bravo! Now that you've done the above, you can at last reach that powerful feeling of omniscience by accessing keywords positions and page ranks.
Displaying Keywords Ranks
Now head over to the Products section of the app to browse through the list of products you're tracking, then click on the product you're interested in. You then get access to the product's details page when you can see two things:
- The product's Key Metrics ("Product Metrics" tab) to monitor what follows: - Changes in the number of Reviews it has - Changes in its Best Sellers Rank and its corresponding category - Changes in its Rating - Changes in its Pricing - Changes in its Estimated Monthly Sales
- The product's Keywords Rankings ("Keyword Tracker" tab) displayed in two ways: - via a comprehensive and detailed Keyword Grid - via a beautiful Keyword Chart
Once you're in the Keyword Tracker tab, you can see the Keywords Grid that shows you a detailed breakdown of the page ranks and positions for each Keyword you're tracking and for which the product is indexing. This is displayed on a daily basis and comes with a colors system that comes handy for quickly spotting trends and performance - the greener the better.
If you scroll down, you can see the Keywords Chart which is another helpful way of monitoring changes in keywords positions.