Amazon Advertising Analytics in 2026: Metrics That Drive Real Growth
If you run Amazon Ads at scale, the hard part isn’t finding numbers. It’s getting numbers you trust, quick enough to act on them. Spend and clicks sit in the Amazon Ads console. Organic visibility sits somewhere else. Profit lives in finance reports. Agencies and internal teams end up arguing about whose dashboard is right […]
Prosper Show 2026: Your Strategic Guide
Prosper Show is the premier event for marketplace sellers, brand owners, service and solution providers and e-commerce professionals to discover actionable trends and build high-level industry relationships. Below is everything you need to know to plan your trip and maximize your value at the event. Everything you need to know Event Details Category Information Dates […]
10 Best Ecommerce & Marketplace Analytics Tools in 2026
If you’re running ecommerce in 2026, the issue usually isn’t a lack of data. It’s that the data you need to make decisions is scattered. Orders live in Shopify. Marketplace performance lives in Amazon and Walmart platforms. Ads live in Amazon Ads, Walmart Connect, Meta, and Google. Profitability tends to end up in spreadsheets. Every […]
What Is Amazon Share of Voice and How To Track It
TL;DR What Share of Voice (SOV) actually means Share of voice measures the visibility your brand captures in search vs everyone else. On Amazon, that usually means how often your products or ads appear in the results for a given keyword, cluster, or category. It’s the visibility side of the equation, market share is the […]
Prime Day 2024 vs 2025: Data-Driven Insights & Performance Analysis
Prime Day is the most important event in the Amazon marketplace. They have significant impact on both the seller performance and consumer behavior. With DataHawk’s powerful marketplace analytics capabilities, we dug deep into the performance of Prime Day 2024 (July 16–17) and the extended four-day event in 2025 (July 8–11). Here are some of the […]
Leveraging Marketplace Analytics and Data Connections to Improve Performance
Executive insight: Sustainable growth on Amazon and Walmart depends on two capabilities: continuous digital shelf analytics and a friction-free data pipeline that feeds your business intelligence stack. DataHawk delivers both, we turn marketplace analytics noise into clarity for the boardroom. Why the Digital Shelf Matters The digital shelf is every online touch point where shoppers […]
Worldeye Acquires DataHawk: Elevating the Future of Marketplace Intelligence
On March 15th, 2025, Worldeye Technologies, the parent company of Viral Launch and BidX, acquired DataHawk in a major strategic move to build the most powerful and integrated performance suite for marketplace sellers. A Synergistic Step Forward This acquisition isn’t just about adding another platform, it’s about unifying world-class capabilities across research, analytics, advertising, and […]
The 2025 Playbook for Amazon Keyword Research & SEO Success
In 2025, Amazon handles more than 4 billion product searches every month. This makes it the world’s second‑largest search engine behind Google. This makes it essential for C-suite executives and analytics decision-makers to have a deep understanding of Amazon’s algorithm so they can optimize their brand’s visibility and profitability. In this article, we’ll break down what […]
Walmart Supply Chain Challenges and Solutions
As one of the world’s largest retailers in terms of size and global reach, Walmart faces various challenges in managing and optimizing its supply chain. From sourcing and procurement to fulfillment and logistics, Walmart must navigate a complex and ever-changing landscape in order to deliver goods to its customers efficiently and cost-effectively. This article will explore some of the key challenges Walmart faces in managing its supply chain and discuss the solutions the company has implemented to address these challenges.
