1. Amazon FBA Reviews
Amazon FBA reviews have the power to change a customer’s mind; these reviews are powerful and can have a huge effect on a product’s sales. The following are some statistics that throw light on the significance of online reviews:
- A whopping 79% of customers trust online reviews as much as personal recommendations.
- About 85 % of consumers say that they read online reviews for local businesses.
- 73 % of consumers say that a positive and genuine review can help build trust among consumers.
In this article we are going to discuss the current state of Amazon reviews and how you can get more positive reviews. We will have a look at the detailed white practices that can help you have more Amazon reviews.
Lots of Amazon sellers before launching their product try to figure out the best ways to get reviews on Amazon FBA. As a seller, you have to take Amazon FBA reviews seriously because they are the main key behind either making it big or merely surviving.
2. Why do Amazon FBA Reviews Matter?
- 92.4% of people are more likely to but a better product if they can read a trusted review of it. (g2.com)
- 95% of people read online reviews before buying
- 91% of 18-34-year-olds trust online reviews as much as personal recommendations
- People are more likely to buy products with 5 reviews than products with no reviews
- Products with more number of reviews have higher conversion rates.
3. What is a Good Amazon FBA Review?
You will be surprised to know that every 100 sales you make, you can only expect 1 to 2 Amazon FBA reviews. The average Amazon FBA review rate for Amazon products is a mere 1-2 %.
You should be able to generate a little higher than this with smart outreach. Amazon sellers with an effective outreach strategy can easily get sales to review ratio of 5% – averaging approximately 20 sales per review on Amazon.
This Amazon FBA average review ratio seems low to lots of people, and often sellers panic over reviews when their sales are actually average, and in some cases below average.
A review rate that is too high and too good can lead you in trouble as well, anything significant over a rate of 5 % will look unnatural to Amazon (as will a rapid spike in reviews). If this happens, Amazon can put a temporary block on your reviews- so you have to be extra careful to make your review generation look natural.
Sell a Fantastic and Great Product
Before anything else work on the quality of your product, think from a customer’s perspective. Ask yourself below mentioned questions before going on a hunt for Amazon FBA reviews:
a) I am selling a good quality product?
b) Is it something that people would like to review?
c) Is my product better than the other same product in the same price range?
You can have reached up to thousands of people but if you are selling a low, generic, or poor-quality product then it is of no use. It is going to be hard to get enough Amazon FBA reviews.
As a seller, you need to think about the customer first, think about the customers’ needs and wants, and try to differentiate between both. The best advice you can ever get to a cool and positive Amazon FBA review is by putting out a great product.
If your customers like your product then there will be no need to please them to put a good review, they themselves will reach out and write a positive Amazon FBA review.
You will get more reviews with less outreach with a good quality product in your basket. Great manufacturers put customers’ needs before their product and then create a product.
If you sell a BENEFICIAL product then you will not have to try ways to get more Amazon FBA reviews.
Use Product Inserts
Using product inserts is the easiest and the lowest-friction thing you can do to get more reviews. The best part about the product insert is that you can reach every single customer with a request for a review. After a customer opens the package, he or she can see the review request.
Below is an example of it:
You might want to include a QR code on your product insert along with a link to a review page, or you can put a link to a landing page (that then you can go on to ask for a review).
You might want to take a bit of care to have something that looks attractive and feels nice and does the job without being too pushy.
Depending on what kind of product you have, you might also want to include instructions explaining how to use it.
Follow Up in Email
The online market has a lot to offer, one thing that has stood the test of time is email. There is a reason why any sites you visit try to make you hand over your email address. It is cheap apparently to send out emails, it is not overly intrusive! An email list is a great way to keep in touch with your audience and keep them engaged.
Because of it, it can become a great channel to reach out for reviews also. The cost of email is low and the level of customization is excellent. A well-written email follows up easily and can generate a steady flow of reviews.
The hardest thing with reaching people via email is capturing your customer’s real email address; you cannot get it from Amazon. The way is to find out what is driving traffic to Amazon, is it Facebook or Google Ads, either way, you can get customers' email id from these sources.
You can also include a link to the landing page on your Amazon product insert; here you can use a discount code or something like a warranty for an email address.
Once you have an email list, driving sales, and asking for reviews afterward is a breeze; it just takes a little work upfront.
Timing is everything
Send a request to the customer when he or she is most likely to respond. Considering time zones, national holidays, or other instances when they may not be available. Ensure that the request of your schedule has the chance with the product.
Launch the product with Amazon’s Early Reviewer program
Getting Amazon FBA reviews for new products can feel like a tough job, it feels like a battle! Fortunately, with Amazon’s early reviewer program, Amazon offers a way to speed up with the process.
The Early Reviewer program is available to products that have fewer than 5 reviews and cost only $15 or more in some cases.
Once as a seller you decide to opt into this program, Amazon then will request Amazon FBA reviews from a group of participating shoppers after they purchase your product, isn’t this cool!
Once they submit a review, they will now receive an Amazon gift card between £1 and £5, it can change in some cases. To cover the cost of these gift cards sent to customers, Amazon charges you a one-time fee of $60 which is charged once you receive your first Amazon FBA review.
You ask if it has a downside, yes, the only downside is that you do not have any control over who and how reviews on Amazon FBA. It can be anybody, it depends on them what kind of Amazon FBA review they leave. It can be worth it to collect positive reviews and momentum for new products on Amazon.
Shoppers in the early review program tend to be a better reviewer since they can write well Amazon FBA reviews- that are helpful to other Amazon users. All this means that using the program can result in a more qualified and informative review for your product page.
Facebook messenger can prove to be a good alternative or supplement to email follow-ups. If we compare than the Messenger has less friction, with better open rates and click-through rates on average. This is great for getting people to take action and write an FBA Amazon review.
As a less direct method, you can create a Facebook ad to target your old buyers and ask them for an Amazon FBA review.
In your order reports, you will be able to download some information from your past customers, which can be uploaded as a custom audience to Facebook. You can then create a Facebook ad that later on asks for an Amazon FBA review.
The benefit of this method is that you can directly target your audience and past buyers, outside of the Amazon ecosystem. You can even tailor the ad content to the exact product they purchased, to make it personalized.
What are the Cons of it?
It is likely to be pretty expensive, so it is worth it for super-competitive categories. It is most likely against Amazon terms and conditions, in that you are using contact buyers outside of Amazon.
Do not Request a Feedback on Fragile Products
Products that have chances to break on delivery are exactly the ones with whom you should not take a chance with. Choose product items that have no issue with transporting and have a good review history, analyze the products that have scored well with your buyers. So that you can target positive feedback from happy customers.
Regularly offer discounts and special promotions to the customers
Having said only that- everyone adores a discount. People when they see a discount on their favorite product. Studies show that shoppers who get a $10 voucher experience give a boost in oxytocin levels and feel happier. That is exactly how you want your shoppers to feel when they leave an Amazon FBA review.
You cannot ask a customer to leave a good Amazon FBA review in exchange for a discount, you can only offer it, and you can use it as a part of your regular promotion strategy.
The Amazon Early Reviewer Program is a great way to launch your products to much fanfare is to offer an introductory discount exclusively available to your email subscribers; this can make them feel special. And, after they make a purchase, you can send them an email asking them to review you on Amazon FBA.
You can also do the discount strategy with your products regularly throughout the year, and ramp up your review requests during that time which naturally generates a more positive review.
Product discounts are also an excellent way to grow your customer base; you will be surprised to know that about 90% of shoppers say they are more willing to try a new product if they have a discount coupon.
Use the “Request a Review” Button
Amazon introduced a new feature in late 2019, which may spell the end for Amazon autoresponders and buyer-seller messages. What is so special about this? The feature can let you send Amazon FBA review requests to customers by just clicking a button on the orders page.
By hitting the button, Amazon will itself send an email to the customer with a standardized email requesting a product review and seller feedback.
Do not forget to review button request email
You will not be able to personalize this email completely, which is not ideal, but you will be able to touch base with every single customer you want to, with a low-friction option for them to leave a review (they just need to click the stars in the email).
If you are a small-scale seller with a low sales volume, you may be able to hit the Request a Review button for each sale manually, otherwise, you may want to use a tool to automate this.
4. How to get Amazon FBA reviews in 2020: Seller Methods?
Use third-party automated email responders to get Amazon FBA review
In addition to Amazon’s internal automated responder, many sellers use the third-party responders to send messages through Amazon’s seller messaging system.
One popular example is the- Jungle Scout’s Launch, which creates email templates for sellers to send to those customers who have purchased your products.
It is significant to note, however, that Amazon has begun to limit the quantity and kind of messages that can be sent via its Seller Messaging System.
Create a contact list for emails
If by any chance the seller messaging system and third-party automated responders are disbanded this year, you will try to find other ways to communicate with your customers.
Point to remember- as long as they are buying your products via Amazon, they are Amazon’s customers, not yours. Try to build your own email list. Once you make a mailing list, you can request reviews from those who have purchased from you.
Mitigate negative reviews
You can at least try to mitigate bad reviews of your product by making sure that your product is amazing and not broken. You can and should address customers' poor review or any complaint if any.
Here is an example of it:
You can also set review alerts that will pay close attention to the evolution of your listing's reviews, set-up custom alerts for your daily amazon review monitoring, and correlate the data with your sales velocity to crack your way up in the Best Seller Rank!
Launch products on promotional marketplaces
Lots of sellers launch new products on Amazon promotional markets like Jump Send. Thanks to the money-saving promotions that are offered by such sites, some customers can feel obliged to leave positive feedback with the Amazon sellers.
Keep this in mind that an Amazon promotional marketplace cannot ask a customer for his or her feedback in exchange for a product! Getting an Amazon FBA review from a discounted or free product is not a given for sure.
Do not forget to follow the rules
Amazon takes its product reviews very seriously. In fact, many sellers are suspended from the platform when they try to manipulate Amazon FBA reviews.
When you are trying to get reviews on Amazon, it is significant that you understand the difference between legal methods and black hat tactics (which can get your business suspended from the Amazon platform).
Here are some important Amazon FBA product review rules you should know — and follow:
a) You cannot incentivize reviews
As of recently as of 2016, you can offer products at a lower price or even for free —in exchange for a product review. It was a strategy that helped countless sellers build up their reviews and popularity.
However, Amazon discovered that, more-often-than-not, this led to over-inflated reviews. So, because far more products were receiving a 4-5 star rating than were warranted, Amazon banned this practice in 2016.
Sellers still offer discounts and rewards on the back end for positive product reviews. This is a black hat practice, though, and could get you suspended.
b) You cannot pick reviews
Another thing that Amazon has put a STOP to within the last couple of years is picking reviews. In simple words, sellers cannot ask for reviews from customers they know had a good experience while diverting those who have had neutral or negative experiences.
c) Do not use manipulative language
This here is a new rule and one that many Amazon sellers find confusing: Amazon now prohibits the use of manipulative language in review requests.
Manipulative language can include phrases like,
“If you feel this product is worth a five-star rating, please give us a review, otherwise contact us”.
Even mentioning that “we are a small, family-run business” or “we make our products in America, so please support local businesses” is considered to be manipulative by Amazon.