If you can establish a strong seller reputation on Amazon, you can make sure your business continually grows. You can improve your online visibility and get a higher SEO ranking, eventually appearing higher in SERPs and generating more leads and conversions.
It all sounds very appealing, but it’s not achieved overnight. Building and maintaining Amazon seller reputation takes time and effort, just like with any other reputation. It takes time for people to start trusting you and give their hard-earned money for the products you’re offering.
With this in mind, take a look at some of the most effective ways to supercharge your Amazon seller reputation and generate more sales and revenue.
Focus on Accuracy When Designing Product Pages
Your product pages must be completely accurate and realistic so that you don’t mislead your customers. You must accurately showcase every single detail of your products, from their color and description to their intended use cases.
Otherwise, your customers might purchase products that they didn’t want. Needless to say, this would significantly hurt your reputation.
Apart from writing detailed and accurate product descriptions, make sure you include a lot of high-quality images. They, too, should be valid representations of your products, displaying exact colors and sizes. Make sure all your product images are professional, eye-catching, and, most of all, realistic.
If you design product pages on Amazon that are reliable, people will see your business as such. If you meet their expectations the first time when they purchase from you, they won’t hesitate to put their trust in you again.
Go the Extra Mile to Provide Real Value
When selling on Amazon, you should always strive to treat your prospective buyers the same way Amazon does – or even better. Amazon puts a lot of focus on the satisfaction of its customers, so you need to follow suit.
You need to provide your customers with real value. How? By learning what they like and dislike about your products so that you can make the necessary adjustments and meet their needs.
You can do this by regularly checking their reviews of your products. Customer reviews will give you a clear insight into what people think about your offerings. They may also inform you of any potential issues with your products that you may not have foreseen.
Reviews are also great for helping you create Amazon product bundles that your customers are actually looking for. Is there anything that people need to buy separately to use your products? If there is, there’s your cue! Create a bundle that will give people some real value.
Regularly Ask for Invaluable Feedback
As Bill Gates once said: “We all need people that give us feedback. That’s how we improve”. Feedback is one of the most reliable tools for continually improving your reputation and growing your business, so don’t underestimate it.
You can ask for two different types of feedback on Amazon: Seller Feedback and Product (customer) Reviews.
Seller feedback has to do with how people perceive you as a seller; that is, how satisfied they are with your service. The better your seller feedback is, the higher your buyer trust is. Also, good seller feedback makes you eligible for various Amazon incentives and programs.
Product reviews refer to the customers' ratings of your products. Apart from helping you improve, these reviews help other prospective buyers make educated purchasing decisions.
Both of these types of feedback are vital for your Amazon seller reputation, so be proactive and regularly ask your customers to share their experiences. You can do so via email or Amazon Seller Central on the Amazon’s Buyer-Seller Messaging Service.
However, time is of the essence here, so make sure you act quickly. You can use a tool that alerts you whenever there’s a negative rating so that you can instantly resolve the issue and prevent it from damaging your reputation and hurting your Amazon SEO ranking.
Always Respond to Customers
You mustn’t ignore your customers. It’s especially crucial that you don’t ignore negative feedback, because you would only make things worse.
Always respond to comments, messages, and reviews (both positive and negative) in a professional and timely manner. Being highly responsive will help you improve your seller's reputation because you’ll show that you actually care.
To improve your Amazon seller reputation, make sure you respond to customer messages within 24 hours. This means responding even during weekends and holidays.
Customer service can make or break your reputation, so always be extraordinary. Regularly train your customer support team to be helpful at all times, and empower them with carefully thought-out process documents for promptly and effectively resolving various common issues.
Remember That Consistency Is Key
Consistency is the ultimate key to supercharging your seller's reputation and contributing to your continued business growth. It helps you paint the picture of a professional who knows how to bring value to consumers and is ready to go far and beyond to achieve it.
Make sure you build and maintain consistency across all your platforms. This means making your entire content and customer communications fully consistent. From your website and social media channels to your product pages on Amazon and all customer communications – everything should convey a uniform message.
Inconsistency would hurt your reputation because it would paint you either as an amateur or as someone who doesn’t care about providing real value.
Building and managing your Amazon seller reputation might take a lot of time and effort, but it pays off in the long run.
Don’t rely only on the quality of your products to turn yourself into a reputable Amazon seller. That’s simply not enough. Following these tips is the most effective way to improve and maintain your reputation and build trust with your customers. It’s the best way to create a reputation that truly packs a punch.