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DataHawk MCP: Talk to Your Amazon Data
Model Context Protocol

Ask your Amazon data anything.

DataHawk MCP gives any AI assistant, including Claude, ChatGPT, Cursor, n8n, and more, instant access to your Amazon workspace. Ask questions, generate reports, and automate workflows instantly. One endpoint. Real answers. No SQL, no waiting.

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Works with the tools your team already uses.
What is DataHawk MCP

Your Amazon data, in natural language.

MCP (Model Context Protocol) is the open standard for connecting AI assistants to external data sources and tools. Think of it as USB-C for AI: one server, every AI client.

10+
Data domains covered, including sales, ads, SEO, inventory, finance, and more
14+
Amazon marketplaces, all normalized to comparable currencies
180d
Of historical data available and query-ready from day one
<5s
Typical time from question to grounded, accurate answer
What is MCP
The open standard for AI and data
MCP lets any AI assistant talk directly to your data through a single server. DataHawk runs that server, so your AI connects to your workspace and returns real numbers from your actual account, not summaries or hallucinations.
The problem
Amazon data is fragmented by design
Your data lives across SP-API, Ads API, vendor reports, brand analytics, and DSP exports. Getting a clean answer to a simple question normally means stitching spreadsheets, reconciling currencies, and chasing marketplace quirks. Every single time.
The solution
DataHawk does the stitching. You just ask.
Plug in once and get sales, ads, inventory, catalog, SEO, traffic, DSP, finance, and vendor data, all normalized and query-ready. Instead of building integrations yourself, start asking questions in minutes.
How it works

From signup to insights in minutes.

A simple setup. A powerful foundation. Then your AI takes over.

Step 01
Sign up
Create your DataHawk account, if you don’t already have one, and connect your Amazon workspace in a few clicks.
Step 02
Connect
Link your data sources. DataHawk pulls in everything your AI will need.
Step 03
Structure
Your data is enhanced and organized into a semantic model, safe and ready to explore by both humans and AI.
Step 04
Build
With MCP, your AI can generate reports, set up automations, trigger alerts, and more, directly on top of your real data.

Always Accurate, By Design: Your numbers come from DataHawk, not from AI interpretation. Every result and insight is served directly from your workspace, so what you see is always accurate. No hallucinations. No guesswork.

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Sample Prompts

What people ask.

Copy these straight into Claude, ChatGPT, Cursor, or others once you have connected your MCP endpoint.

DataHawk MCP via Claude
▸ What were my top 10 ASINs by revenue in the US last month?
Top 10 US ASINs, March 2025. Total ordered revenue: $487,320
#1 B09X7K2RMN  $94,110  +18% vs Feb
#2 B08FHD3QPL  $71,844  -4% vs Feb  Buy box at 87%
#3 B0BXJG7YRK  $58,290  +32% vs Feb  Trending up...
▸ Why did revenue drop last week?
Revenue dropped 23% last week (Apr 21-27) vs the prior 7 days. Here is what I found:

Primary driver: B08FHD3QPL lost buy box on Apr 23, falling from 91% to 34% share. That ASIN alone accounts for $18,240 of the $31,100 total decline.

Contributing factors:
  Sponsored Products spend cut 38% on Apr 22, attributed sales fell $7,800
  3 SKUs out of stock Apr 24-26: B0BXJG7YRK, B09X1RMT2N, B07QK8L3PJ
  Organic rank for "wireless charger stand" dropped #4 to #11 (Apr 20)

Next step: Restore buy box on B08FHD3QPL. Check pricing vs competitors and review the Apr 23 repricing event.
Sales Top ASINs by revenue last month
What were my top 10 ASINs by revenue in the US last month?
Returns a ranked list with ordered revenue, month-over-month delta, and buy box status for each ASIN.
Advertising Campaigns with ACOS above 40%
Which campaigns have ACOS above 40% over the last 30 days?
Surfaces underperforming spend across all campaign types before your next bid review.
Inventory SKUs running low on FBA stock
Are any of my SKUs running low on FBA inventory?
Checks on-hand, inbound, and reserved quantities across all marketplaces and flags at-risk SKUs.
Competitive Buy box loss trends this quarter
Show me buy box loss trends for my top 20 products this quarter.
Identifies where you are losing the buy box and correlates the trend with pricing and competitor data.
SEO Keywords losing organic rank
Which keywords am I losing organic rank on?
Flags rank regression before it shows up in your traffic or session numbers.
Diagnostic Root cause a revenue drop
Why did revenue drop last week? Walk me through it.
Triggers the investigation flow, ranking hypotheses and walking through evidence across sales, ads, traffic, and inventory.
Weekly Executive Summary
"Generate a weekly executive summary across all US ASINs: total revenue, units, top movers, ACOS performance, inventory risk flags, and any anomalies detected in the last 7 days. Format for a leadership deck."
One prompt, one full executive brief. Ready for your Monday morning.
New Product Launch Tracker
"Track the last 30-day performance of all ASINs launched after [date]. Show sessions, conversion rate, keyword rank trajectory, ad spend efficiency, and review velocity."
A full launch scorecard without opening a single dashboard.
Data coverage

Everything. Already stitched.

Sales, advertising, DSP, catalog, traffic, SEO, inventory, finance, brand store, and vendor. All normalized and query-ready from one endpoint.

SalesOrdered product sales, units, average selling price, order-line detail, B2B breakouts
AdvertisingSponsored Products, Brands, and Display at campaign, product, and keyword grain. ACOS, ROAS, spend, clicks, impressions, and attributed sales
DSPTotal cost, attributed sales, new-to-brand metrics, detail-page views, eCPM, and creative-level detail
CatalogPrice, rating, review count, buy box state, A+ content flags, variation data, browse classification
TrafficSessions, page views, buy box share, and browser vs. mobile-app split
SEOKeyword rankings, organic vs. sponsored visibility, and product-keyword coverage
InventoryFBA on-hand, reserved, inbound (shipped/receiving/working), unsellable, MFN fulfillable
FinanceProfit ledger line-level detail in marketplace currency and USD
Brand StoreStore visits, page views, attributed sales and orders
VendorManufacturing and sourcing views: sales, traffic, sell-through, fill rate, lead time, aged inventory, unhealthy inventory
Query depth: three-level hierarchy
EntrySummary view
Start broad. High-level metrics across your full catalog. Best for executive questions and weekly reviews.
DrillBreakdowns
Go deeper by ASIN, campaign, keyword, or marketplace. Surfaces movers and laggards.
ForensicLine-level detail
Full row-level data for diagnostics. Used by the investigation flow to trace anomalies to their root cause.
Marketplace coverage
🇺🇸 US 🇨🇦 CA 🇲🇽 MX 🇬🇧 UK 🇩🇪 DE 🇫🇷 FR 🇪🇸 ES 🇮🇹 IT 🇳🇱 NL 🇸🇪 SE 🇵🇱 PL 🇯🇵 JP 🇦🇺 AU and more
READY TO CONNECT

Your AI. Your Amazon data.
Right now.

No SQL. No dashboards. No waiting for reports to run. Just ask your question and get an answer grounded in your actual workspace.

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