Amazon provides sellers with many strategies to gain attention. One strategy worth discussing is Amazon Badges. What is an Amazon Badge?
Amazon Badges inform customers with immediately recognizable information. They improve product listings by drawing attention to your quality, special sales, or the release of your new product.
An Amazon Badge is easy to spot but not as easy to get. How do you get one of these elusive badges? We will detail how to get those badges in our later sections.
1. The Amazon Best Seller Badge
The most elusive (and most attractive) badge to get easily the Amazon Best Seller Badge. This badge conveys quality to the shopper.
To earn one, you need to be among the top 100 sellers in a product category on Amazon. You might think that sounds easy, but Amazon’s 10 million other sellers might disagree with you.
How Do You Get an Amazon Best Seller Badge?
The short answer is to increase your sales volume to be higher than most people in a product category. However, that may be easier said than done.
Getting the Amazon Best Seller Badge involves a variety of processes, but here are some quick tips to get you started:
Have A Comprehensive Ad Campaign
PPC campaigns are typically the easiest way for new sellers to get off the ground on Amazon. By bidding the right price for your target position and keyword, you are aligned with the potential buyer’s intent.
Increasing sales volume isn’t limited to buying PPC; it’s about creating engaging copy that brings people to buy. Take full advantage of the Amazon advertising tools when creating these ad campaigns.
Consider More Narrow Product Categories
Amazon has 36 basic product categories. However, those product categories number in the thousands when you consider their narrow counterparts.
For example, releasing a snow shovel would likely put you in the “Patio, Lawn & Garden” category. However, the two smaller categories are “Snow Removal” and “Snow Shovel.”
You need to narrow yourself down to take advantage of broad and narrow product categories. You are more likely to win a narrow category than a broad one.
2. The Amazon’s Choice Badge
To be Amazon’s Choice is another elusive badge that is worth getting. This can sometimes be more complicated to get than the Amazon Best Seller Badge.
Regardless, the process for getting either badge is similar: you have to be the best in your product category. In this case, Amazon’s Choice recipients have the following qualities:
- They sell high-quality products
- Customer service is number one
- These companies are great at Amazon’s system
- They now relevant keywords and are good at Amazon SEO
- Five-star reviews are common for them
- They are FBA Sellers
All of these give a good “big picture” look at what it means to be Amazon’s Choice. Below are some actionable steps you can take to get the elusive Amazon’s Choice Badge.
Follow Competitive Pricing Practices
High-competition markets are common on Amazon. A big sign of competitiveness comes back to having a product price within pennies to fellow sellers.
Companies with very similar seller ratings compete for the top slot by trying to be the cheapest option. While customer experience is a higher priority, you’ll find that Amazon almost always prefers the most inexpensive option.
Choose Products That are Simple and Functional
If you are a young seller on Amazon, common mistakes sellers tend to make is picking complicated products. These products are easy to break in shipping, hard to explain, or challenging to manage. What are Amazon Badges and How To Get Them?
Young sellers should start with simple, daily-use products. Eventually, they may delve deeper into the niche to sell more complicated products.
For example, kitchen products are straightforward to sell when offering spatulas, frying pans, and silverware sets. But if you add a blender to that mix, customers have a higher chance of breaking them.
3. The New Release Badge
The Amazon New Release Badge is another one of those best badges you can get on Amazon. Like your best seller ranking, the New Release Badge is specific to products within their first 90 days of listing.
That means you must have the most sales and highest product rank among items released during 90 days. Amazon gives no prizes for second place, so expect your conversion rate to be unaffected by being number two.
You aren’t likely to have your first product released on Amazon meet this ranking. Typically, this ranking is limited to those who already have pre-established habits of providing customer satisfaction.
If you have enough experience and positive product reviews, here are some additional tips you can take:
Use Amazon SEO To Optimize Product Descriptions
If you’ve already established yourself as a high-quality seller on Amazon, you’ve already won half the battle. The majority of your efforts involve ensuring product listings focus on target keywords.
Relevant keywords should seek to meet the buyer’s intent. Focus on a single primary keyword target. Ideally, try and target long-tail keywords that can rank for the short-tail versions of it.
Remember that product optimization refers to high-quality images, great product titles, and solid bullets. The overall package will impress Amazon, giving your newly released product greater attention.
Make A Unique Product
Having a unique product is a great starting point. However, many other providers do the same thing.
For example, you could have a high-quality phone charger that is priced competitively with a good product design. But none of that will give people a unique reason to buy it.
A unique product can stand out amongst the crowd. It could be something as simple as a pencil sharpener. Marketing your product as different is critical when gaining potential customers.
Always do your research before joining any product niche. Ask yourself the question: “what do they lack?” Your job is to make up for any gaps in your target product type.
4. Extra Savings, Coupons, and Discount Badges
If you are looking for a more approachable badge, seek out savings badges. The addition of coupons, extra savings, and discount badges is a good strategy to increase sales. So, how do you get this type of Amazon badge?
To get this badge, you need to access your Seller Central account. Go to the section under “advertising” and create a campaign related to your desired discount.
From there, you have three different options:
- Percent off
- Dollars off
Percent-off allows you to take a particular percentage off the current price. Its effect is more dramatic with higher-priced items. Dollars-off is very much the same, only with specific dollar amounts.
Customers are typically more responsive to seeing dollar amounts being removed. It’s more tangible and understandable than having to do the math. However, percent-off badges will often result in better conversion rates.
Your third option, coupons, allows customers to check a box to apply their coupon. This box-checking is similar to “clipping coupons” in your store. It saves an additional percent or dollar amount on top of any other savings you apply.
There’s some satisfaction that comes with clipping coupons, which is why this practice still exists today. A combined effort between two or three of the above options is typically the most effective.
What You Need to Know About the Extra Savings Button
The extra savings button provides a unique opportunity to participate in one of the oldest business practices: upselling. Upselling is the practice of offering an additional, related product alongside the originally selected product. Typically, upselling is provided in conjunction with some perk or benefit.
Amazon will enable you to offer promotional items alongside your primary sales targets. These promotional pieces are complementary items to the product you are selling.
Below are a few examples of complementary selling:
- A discounted spatula with your new grill
- An (almost) free subwoofer with your new speakers
- A 10% discount on chips with your soda sale
Complementary items are great ways to introduce new products that need a boost in sales. However, you’ll want to familiarize yourself with what products you can offer on these promotions.
You won’t be able to sell a steak knife set with a stuffed teddy bear- the categories are too different. The two items in the relevant category need to be related.
There’s no real challenge to getting savings badges; you just need to go through Seller Central’s advertising dashboard. Keep in mind that many of these “sale ads” require you to pay fees to Amazon.
Also, be sure you aren’t pricing too low when upselling. It becomes easier to lose your profit margin when adding multiple promotions.
5. Prime Exclusive Discounts and Event Badges
Among some of the weirder badges is the “Prime Day Deal” Amazon badge. There are also additional badges for Black Friday, Cyber Monday, and other unique events. So what about these badges?
The first thing worth noting is that these badges are only available during those chosen events. It wouldn’t make sense to offer a Prime Day Deal outside of Prime Day.
The second thing worth noting is that these badges do have some potential to boost your product listing sales. However, you won’t see much improvement if you aren’t providing excellent service, quality products, and fast shipping.
Everyone can access this badge. Typically, you need to set the Prime Day pricing a week (or more) ahead of schedule. You’ll still need positive reviews, reasonable pricing, and competitive product descriptions.
6. Deal Of The Day and Limited-Time Deals
When you access Amazon.com, one of the first things you see on the landing page is the Gold Box. It will often be under “Deal of the Day” or “Limited Time Deals.”
Both “Deal Pages” have frontal positions on Amazon.com. So you’ll definitely need to keep up your Amazon best practices to get here. Keep getting positive reviews while keeping your order defect rate down.
These deal pages are limited to Professional Sellers. That means if you are an individual seller who pays a per-item listing fee, you are out of luck. Professional Sellers pay nearly $40 per month for these perks.
How Do You Become the Amazon Deal of the Day?
Much like the discount mentioned earlier, receiving the “Deal of the Day” badge is done through the Advertising Console. Log into your Amazon Seller Central account and access it from there.
Keep in mind that the same level of fees applies to these limited-time deals. Always double-check to be sure that this level of exposure won’t end up costing you more money than it’s worth.
7. Other Amazon Badges and Exposure Methods
To have an Amazon badge is an excellent opportunity for exposure. However, some badges haven’t worked entirely well for Amazon. You’ll often see a few badges come in and out of popularity.
There are also other methods of exposure worth keeping in mind. We’ll explore some of those below.
The Amazon Top Brand Badge
A few years ago, Amazon tested out a grey badge to indicate the quality of brands. The Top Brand Badge was a unique Amazon badge because it didn’t come with a product. Instead, it followed members of the Amazon Brand Registry.
However, other sellers met this service with some scrutiny. Amazon is consistently under investigation for antitrust concerns. Being the largest customer-centric company in the world means that you want to avoid influencing buyer decisions.
Amazon has some influence regardless, but many of those are built on seller merit. The “Top Brand” category seemed to be based more on Amazon’s favorite brands.
The Old “New” Badge
Back in 2019, Amazon was experimenting with another badge titled “new.” The badge was likely an early attempt at the New Release Badge.
The badge also received a bit of media attention because of the confusion and perceived favoritism. The purpose of this badge was also unclear..
You could say the same about the “Amazon’s Choice” program. The public and government agencies have always been curious about Amazon’s business practices.
Editorial Recommendations Under Search Results
Another option for exposure isn’t related to Amazon badges. Instead, it’s related to a reasonably new attempt to bring more content to the site.
Editorial recommendations are associated with particular search terms. More people are looking for content to tell them about the best products. It’s a natural addition to Amazon’s site.
The Editorial section is known as the Onsite Affiliate Program. This program takes content from third-party creators to inform people about those products. Amazon employees do not write this content, so they express that those views do not match their own.
What are The Requirements For Being Part of the Onsite Affiliate Program?
To have your product featured in this program, you’ll need to meet these requirements:
- It needs 30 thousand (or more) sales
- Your product should be on the top 20% of Amazon for sales volume (in its category)
- You should have overall product reviews at four stars (or higher)
- You need 100 (or more) reviews
Once you’ve done this, you’ll need to reach out to Amazon for further instructions on the program.
Amazon Vine Voices, Top Contributors, Verified Profiles, and Other User Badges
With badges like Amazon’s Choice, Best Seller, and New Release, it’s essential to pay attention to the users. Here’s a list of badges that users can get that might impact you:
- #1/Top 10/HOF Reviewer - Reviewers with this badge receive instant social credit. Their reviews are typically worth more than the standard review. You’ll want someone with this badge on your review list.
- “The” - This badge refers to an admission of the ownership of a celebrity account. For example, The Matt Damon, The Britney Spears, and The Jeff Bezos are great examples.
- Author/Artist/Manufacturer - This permanent badge indicates that they have created something you typically would find on Amazon. This could be anything from a desk to a music record.
- Amazon Official - This badge identifies the person behind the profile as an official Amazon representative. You’ll typically see this badge on the Amazon forums. You won’t see this one on any Amazon profile.
- Vine Voice - The Amazon Vine Program includes trusted individuals who write product reviews on Amazon. These voices are the most trustworthy on Amazon. They have no relation to the Amazon Influencer Program.
As an Amazon seller, you are likely to come across some of these badges in the future. However, many of those badges only become essential when you recognize their review potential.
The best badge on Amazon is the badge that grants you the most exposure. Each of them serves a different purpose, but they all require consistency from potential earners of the badge. Some of them also run anywhere from short-term to long-term goals.
Some badges, like the discount ones, don’t have the same requirements. However, they can provide a potential increase in conversion rates. It’s essential to utilize all of your resources to gain exposure and drive sales volume.
To discover more strategies to be a competitive seller in the Amazon marketplace, DataHawk offers detailed insights on Amazon market intelligence. As always, data is the key to making actionable decisions to ensure your business continues to grow.